Social Media Matters

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I had the opportunity to speak last weekend to the Quebec Community Network Group, here are the slides I used in that presentation. I’ll also be blogging next week on the tools I used for social media participation and answering some specific questions the crowd at the QCNG had for me.

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Social Media Matters

  1. 1. Social Media & Community Building on a shoestring budget a presentation by Ian Capstick to the Quebec Community Groups Network
  2. 2. 2005: 60% of traffic came from Google 2009: 65% comes from social media - Véronique Marino at #rendezvous09 Citizens Media Conference
  3. 3. Private Initiation Corporate Initation 0 15 30 45 60 Very believable Somewhat believable Not Very believable Not at all believable I’m not sure
  4. 4. Do you have a budget devoted specifically to social media? 12% 15% Is this budget for social media more 73% or less than what it was last year? 0 18 35 53 70 No budget Social Media Budget More Refused Same Less
  5. 5. During BC election the Tyee asked its’ audience to donate to cover the costs of election coverage. They thought they could raise $5000. They raised $25,000. - David Beers, founder of the Tyee, #rendezvous09
  6. 6. This is not social media.
  7. 7. This is social media.
  8. 8. wo rld wid e R E A C H in an instant
  9. 9. Where it all started
  10. 10. “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology.” - Wikipedia
  11. 11. Infinite connections, yet only some matter
  12. 12. Connected conscious, global intelligence
  13. 13. Connecting Canadians
  14. 14. Humans gather
  15. 15. Unfamiliar territory
  16. 16. The cocktail party principal
  17. 17. Diversity of opinion
  18. 18. Power of the crowd vs. power of one
  19. 19. Finding the right tools: fish or build?
  20. 20. Social media salad
  21. 21. Facebook
  22. 22. YouTube
  23. 23. Wikipedia
  24. 24. Twitter
  25. 25. Linked In
  26. 26. Flickr
  27. 27. Social media work-flow
  28. 28. Key to success
  29. 29. New growth area
  30. 30. Social Media building materials
  31. 31. “Customers can evaluate the worth of products and services at levels not possible before. Employees share formerly secret information about corporate strategy, management, and challenges. To collaborate effectively, companies ... have no choice but to share intimate knowledge...” - Don Tapscott, author & researcher
  32. 32. Social Capital Creation
  33. 33. Social Capital Evaporation
  34. 34. Trolls and other demons
  35. 35. the iPhone “ it ” factor
  36. 36. ideas matter to those who create them
  37. 37. Perspective is everything
  38. 38. If you can’t count it, it didn’t happen
  39. 39. Keeping your eye on the goal
  40. 40. Social media crash diet?
  41. 41. Don’t get it? Ask the community
  42. 42. Remember the “cocktail party” principal

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