Social Media Matters
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Social Media Matters

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I had the opportunity to speak last weekend to the Quebec Community Network Group, here are the slides I used in that presentation. I’ll also be blogging next week on the tools I used for social ...

I had the opportunity to speak last weekend to the Quebec Community Network Group, here are the slides I used in that presentation. I’ll also be blogging next week on the tools I used for social media participation and answering some specific questions the crowd at the QCNG had for me.

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    Social Media Matters Social Media Matters Presentation Transcript

    • Social Media & Community Building on a shoestring budget a presentation by Ian Capstick to the Quebec Community Groups Network
    • 2005: 60% of traffic came from Google 2009: 65% comes from social media - Véronique Marino at #rendezvous09 Citizens Media Conference
    • Private Initiation Corporate Initation 0 15 30 45 60 Very believable Somewhat believable Not Very believable Not at all believable I’m not sure
    • Do you have a budget devoted specifically to social media? 12% 15% Is this budget for social media more 73% or less than what it was last year? 0 18 35 53 70 No budget Social Media Budget More Refused Same Less
    • During BC election the Tyee asked its’ audience to donate to cover the costs of election coverage. They thought they could raise $5000. They raised $25,000. - David Beers, founder of the Tyee, #rendezvous09
    • This is not social media.
    • This is social media.
    • wo rld wid e R E A C H in an instant
    • Where it all started
    • “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology.” - Wikipedia
    • Infinite connections, yet only some matter
    • Connected conscious, global intelligence
    • Connecting Canadians
    • Humans gather
    • Unfamiliar territory
    • The cocktail party principal
    • Diversity of opinion
    • Power of the crowd vs. power of one
    • Finding the right tools: fish or build?
    • Social media salad
    • Facebook
    • YouTube
    • Wikipedia
    • Twitter
    • Linked In
    • Flickr
    • Social media work-flow
    • Key to success
    • New growth area
    • Social Media building materials
    • “Customers can evaluate the worth of products and services at levels not possible before. Employees share formerly secret information about corporate strategy, management, and challenges. To collaborate effectively, companies ... have no choice but to share intimate knowledge...” - Don Tapscott, author & researcher
    • Social Capital Creation
    • Social Capital Evaporation
    • Trolls and other demons
    • the iPhone “ it ” factor
    • ideas matter to those who create them
    • Perspective is everything
    • If you can’t count it, it didn’t happen
    • Keeping your eye on the goal
    • Social media crash diet?
    • Don’t get it? Ask the community
    • Remember the “cocktail party” principal