Media skills training for
                              progressive Canadians



Wednesday, January 27, 2010
Introductions




Wednesday, January 27, 2010
Wednesday, January 27, 2010
Wednesday, January 27, 2010
Mediums




Wednesday, January 27, 2010
Where it all started




Wednesday, January 27, 2010
Print

Wednesday, January 27, 2010
Radio


Wednesday, January 27, 2010
Wednesday, January 27, 2010
Wednesday, January 27, 2010
Wednesday, January 27, 2010
Wednesday, January 27, 2010
Wednesday, January 27, 2010
Wednesday, January 27, 2010
Keeping perspective and expectations




Wednesday, January 27, 2010
Wednesday, January 27, 2010
Media terms to know
                     Double Ender         Tick-tock

                     Presser              Dial-a-...
Door-to-door


Wednesday, January 27, 2010
Anywhere your audience gathers



Wednesday, January 27, 2010
Newsrooms are busy, short staffed places



Wednesday, January 27, 2010
Wednesday, January 27, 2010
Wednesday, January 27, 2010
Wednesday, January 27, 2010
Wednesday, January 27, 2010
This is not social media.




Wednesday, January 27, 2010
This is social media.




Wednesday, January 27, 2010
wo rld wid e
                              R E A C H
                              in an instant


Wednesday, January 27, ...
Telling our stories




Wednesday, January 27, 2010
Key to success


Wednesday, January 27, 2010
Wednesday, January 27, 2010
Connecting with Canadians



Wednesday, January 27, 2010
Tips & Tricks on interviews



Wednesday, January 27, 2010
Use the phone



Wednesday, January 27, 2010
Stop speaking, they will



Wednesday, January 27, 2010
You don’t need all the answers



Wednesday, January 27, 2010
Practice, practice, practice



Wednesday, January 27, 2010
Keeping your eye on the goal




Wednesday, January 27, 2010
Media is inherently risky

Wednesday, January 27, 2010
Remember you are part of a team



Wednesday, January 27, 2010
A bad interview from you effects everyone




Wednesday, January 27, 2010
Don’t be the money stealing budgie



Wednesday, January 27, 2010
Communications tool kit




Wednesday, January 27, 2010
Strategy




Wednesday, January 27, 2010
Tactics

Wednesday, January 27, 2010
Basic communications tool kit
                 Press release          Debates
                 Media advisory         “Sta...
Evaluating & Complimenting


                               ROI          CBA
                               return on   co...
Communications plan
Wednesday, January 27, 2010
Who, What, Where, When, Why
                How, How to and How will
Wednesday, January 27, 2010
Communications planning sections

                 Announcement     6.Strategy
               1.Context / Scan   7.Tactics...
Just don’t do it, ok?



Wednesday, January 27, 2010
Mail is more powerful than you think

Wednesday, January 27, 2010
Use the media advisory sparingly



Wednesday, January 27, 2010
Measurement
Wednesday, January 27, 2010
Integration with social media




Wednesday, January 27, 2010
“Social media is media designed to
                              be disseminated through social
                          ...
Infinite connections, yet only some matter


Wednesday, January 27, 2010
Connected globally, global intelligence




Wednesday, January 27, 2010
Unfamiliar territory




Wednesday, January 27, 2010
The cocktail party principle




Wednesday, January 27, 2010
You won’t always agree and that’s OK

Wednesday, January 27, 2010
Social media crash diet?




Wednesday, January 27, 2010
Create a listening post; use RSS

Wednesday, January 27, 2010
Blogs are about sharing


Wednesday, January 27, 2010
Writing for the web




Wednesday, January 27, 2010
Find online forums for your niche


Wednesday, January 27, 2010
Wikipedia




Wednesday, January 27, 2010
Wiki what? Not just an encyclopedia.


Wednesday, January 27, 2010
YouTube




Wednesday, January 27, 2010
Linked In


Wednesday, January 27, 2010
Facebook


Wednesday, January 27, 2010
Social media training wheels


Wednesday, January 27, 2010
Facebook privacy


Wednesday, January 27, 2010
Twitter




Wednesday, January 27, 2010
Flickr




Wednesday, January 27, 2010
Trolls and other demons




Wednesday, January 27, 2010
the iPhone “ it ” factor




Wednesday, January 27, 2010
Wednesday, January 27, 2010
If you can’t count it, it didn’t happen


Wednesday, January 27, 2010
A touch technical



Wednesday, January 27, 2010
Making movies




Wednesday, January 27, 2010
Wednesday, January 27, 2010
Wednesday, January 27, 2010
Mic in




Wednesday, January 27, 2010
Wednesday, January 27, 2010
Wednesday, January 27, 2010
Wednesday, January 27, 2010
Wednesday, January 27, 2010
Podcasting



Wednesday, January 27, 2010
Wednesday, January 27, 2010
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Mediastyle Media Training

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Mediastyle Media Training

  1. 1. Media skills training for progressive Canadians Wednesday, January 27, 2010
  2. 2. Introductions Wednesday, January 27, 2010
  3. 3. Wednesday, January 27, 2010
  4. 4. Wednesday, January 27, 2010
  5. 5. Mediums Wednesday, January 27, 2010
  6. 6. Where it all started Wednesday, January 27, 2010
  7. 7. Print Wednesday, January 27, 2010
  8. 8. Radio Wednesday, January 27, 2010
  9. 9. Wednesday, January 27, 2010
  10. 10. Wednesday, January 27, 2010
  11. 11. Wednesday, January 27, 2010
  12. 12. Wednesday, January 27, 2010
  13. 13. Wednesday, January 27, 2010
  14. 14. Wednesday, January 27, 2010
  15. 15. Keeping perspective and expectations Wednesday, January 27, 2010
  16. 16. Wednesday, January 27, 2010
  17. 17. Media terms to know Double Ender Tick-tock Presser Dial-a-quote Embargoed Wind her up Off the Record On Background On Deep Background Wednesday, January 27, 2010
  18. 18. Door-to-door Wednesday, January 27, 2010
  19. 19. Anywhere your audience gathers Wednesday, January 27, 2010
  20. 20. Newsrooms are busy, short staffed places Wednesday, January 27, 2010
  21. 21. Wednesday, January 27, 2010
  22. 22. Wednesday, January 27, 2010
  23. 23. Wednesday, January 27, 2010
  24. 24. Wednesday, January 27, 2010
  25. 25. This is not social media. Wednesday, January 27, 2010
  26. 26. This is social media. Wednesday, January 27, 2010
  27. 27. wo rld wid e R E A C H in an instant Wednesday, January 27, 2010
  28. 28. Telling our stories Wednesday, January 27, 2010
  29. 29. Key to success Wednesday, January 27, 2010
  30. 30. Wednesday, January 27, 2010
  31. 31. Connecting with Canadians Wednesday, January 27, 2010
  32. 32. Tips & Tricks on interviews Wednesday, January 27, 2010
  33. 33. Use the phone Wednesday, January 27, 2010
  34. 34. Stop speaking, they will Wednesday, January 27, 2010
  35. 35. You don’t need all the answers Wednesday, January 27, 2010
  36. 36. Practice, practice, practice Wednesday, January 27, 2010
  37. 37. Keeping your eye on the goal Wednesday, January 27, 2010
  38. 38. Media is inherently risky Wednesday, January 27, 2010
  39. 39. Remember you are part of a team Wednesday, January 27, 2010
  40. 40. A bad interview from you effects everyone Wednesday, January 27, 2010
  41. 41. Don’t be the money stealing budgie Wednesday, January 27, 2010
  42. 42. Communications tool kit Wednesday, January 27, 2010
  43. 43. Strategy Wednesday, January 27, 2010
  44. 44. Tactics Wednesday, January 27, 2010
  45. 45. Basic communications tool kit Press release Debates Media advisory “Stand ups” Social media release Pamphleteering Reporter pitches Door-to-door Press conference Email newsletter Stunts Twitter Keynote speech Facebook Letters to editor Blogging Direct mail Blogger outreach Radio call in shows Fundraising Signs, posters & ads Community outreach Events Government relations Wednesday, January 27, 2010
  46. 46. Evaluating & Complimenting ROI CBA return on cost-benefit investment analysis Wednesday, January 27, 2010
  47. 47. Communications plan Wednesday, January 27, 2010
  48. 48. Who, What, Where, When, Why How, How to and How will Wednesday, January 27, 2010
  49. 49. Communications planning sections Announcement 6.Strategy 1.Context / Scan 7.Tactics 2.Stakeholders 8.Messages 3.Objectives 9.Issues 4.Goals 10.Evaluation 5.Audience 11.Budget Wednesday, January 27, 2010
  50. 50. Just don’t do it, ok? Wednesday, January 27, 2010
  51. 51. Mail is more powerful than you think Wednesday, January 27, 2010
  52. 52. Use the media advisory sparingly Wednesday, January 27, 2010
  53. 53. Measurement Wednesday, January 27, 2010
  54. 54. Integration with social media Wednesday, January 27, 2010
  55. 55. “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology.” - Wikipedia Wednesday, January 27, 2010
  56. 56. Infinite connections, yet only some matter Wednesday, January 27, 2010
  57. 57. Connected globally, global intelligence Wednesday, January 27, 2010
  58. 58. Unfamiliar territory Wednesday, January 27, 2010
  59. 59. The cocktail party principle Wednesday, January 27, 2010
  60. 60. You won’t always agree and that’s OK Wednesday, January 27, 2010
  61. 61. Social media crash diet? Wednesday, January 27, 2010
  62. 62. Create a listening post; use RSS Wednesday, January 27, 2010
  63. 63. Blogs are about sharing Wednesday, January 27, 2010
  64. 64. Writing for the web Wednesday, January 27, 2010
  65. 65. Find online forums for your niche Wednesday, January 27, 2010
  66. 66. Wikipedia Wednesday, January 27, 2010
  67. 67. Wiki what? Not just an encyclopedia. Wednesday, January 27, 2010
  68. 68. YouTube Wednesday, January 27, 2010
  69. 69. Linked In Wednesday, January 27, 2010
  70. 70. Facebook Wednesday, January 27, 2010
  71. 71. Social media training wheels Wednesday, January 27, 2010
  72. 72. Facebook privacy Wednesday, January 27, 2010
  73. 73. Twitter Wednesday, January 27, 2010
  74. 74. Flickr Wednesday, January 27, 2010
  75. 75. Trolls and other demons Wednesday, January 27, 2010
  76. 76. the iPhone “ it ” factor Wednesday, January 27, 2010
  77. 77. Wednesday, January 27, 2010
  78. 78. If you can’t count it, it didn’t happen Wednesday, January 27, 2010
  79. 79. A touch technical Wednesday, January 27, 2010
  80. 80. Making movies Wednesday, January 27, 2010
  81. 81. Wednesday, January 27, 2010
  82. 82. Wednesday, January 27, 2010
  83. 83. Mic in Wednesday, January 27, 2010
  84. 84. Wednesday, January 27, 2010
  85. 85. Wednesday, January 27, 2010
  86. 86. Wednesday, January 27, 2010
  87. 87. Wednesday, January 27, 2010
  88. 88. Podcasting Wednesday, January 27, 2010
  89. 89. Wednesday, January 27, 2010

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