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Sustainability - a reason and a result
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Sustainability - a reason and a result

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Sustainability is a reason and a result. …

Sustainability is a reason and a result.

I was honoured to present the keynote address at the Association for Sustainability in Business Conference on the Gold Coast on 21st May 2012.

Although I don’t use slides in such presentations these are the slides provided to delegates that share the substance behind the stories shared.

My key points:
Profit is not a reason for being in business, rather a result of being good at business.

Sustainability is both a reason and a result.

We have crystal clear choices as illustrated in the slides..

What choices are you making?

Published in Business , Technology , Education
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  • 1. Ian Berry Sparkenations for sustainability extracts from keynote addressfor The Association for Sustainability in Business Inc. 2012 conference "Taking Care of Business: Sustainable Transformation" http://sustainabilitybusiness.com.au © Ian Berry All rights reserved
  • 2. What I say is not as important as What you hear yourself say to yourself. © Ian Berry All rights reserved.
  • 3. What I provide issparkenationsa spark that ignites passionthat leads to actionthat changes whatʼs normal © Ian Berry All rights reserved.
  • 4. “Be yourself; everyone else is already taken.” Stop being like everyone else Strategic positioning: Doing what others don’t do or doing what others dobetter, differently, or more uniquely, and segmentation (niche/s, micro-niche/s) © Ian Berry All rights reserved.
  • 5. Do your work change what’s normal © Ian Berry All rights reserved.
  • 6. We have massively over-complicated sustainability and consequently confusion reigns © Ian Berry All rights reserved
  • 7. There are all sorts of views about sustainability.Is itsmoke and mirrors?philanthropy?a fad that will soon be gone?a government promise that will soon be broken?a nice-to-have?a great idea we can’t afford?for tree-huggers?a new rock group? or what? © Ian Berry All rights reserved
  • 8. We have built walls in the wayof sustainability instead of bridgesto sustainability © Ian Berry All rights reserved
  • 9. Planet People and people In my life time and our planet society has Profit have beenbecome part of pushed to the economy the outer “Wall Street”- “Phantom wealth”- Lack of accountability - Compromise - Self-interest - Living beyond our means - Lots of red ink - Wars - Competition - Greed © Ian Berry All rights reserved.
  • 10. Profit Planet in orderWe need to goto change forward People our in aintention sustainable way “Main Street”- “Real wealth”- Accountability - Co-promise - Enlightened Self-interest - Living within our means - “The Blue Economy” - Peace - Collaboration - Gratitude © Ian Berry All rights reserved.
  • 11. We have a clear choice “Main Street”“Wall Street” “Real wealth”“Phantom wealth”Lack of accountability AccountabilityCompromise Co-promiseSelf-interest Enlightened Self-interestLiving beyond our meansLots of red ink Living within our meansWars “The Blue Economy”Competition PeaceGreed Collaboration Gratitude © Ian Berry All rights reserved.
  • 12. "When the people lead- the leaders will follow."
  • 13. Success depends onwhere intention is
  • 14. “Doing well is the result of doing good. That’s what capitalism is all about.” Ralph Waldo Emerson 1803 - 1882
  • 15. Profit is not a reason for being in business.Profit is a result of being good at business © Ian Berry All rights reserved
  • 16. Sustainability is a reason and a result! © Ian Berry All rights reserved
  • 17. a way out of the mess
  • 18. 3 things really matter Living our values Delivering value to all our stakeholdersTruly valuing ourselves, other people, and our planet © Ian Berry All rights reserved
  • 19. Differencemaking ✔ Discretionary ✘ © Ian Berry All rights reserved
  • 20. 7 signposts of a successful21st century business © Ian Berry All rights reserved
  • 21. Mission statements have been replaced by a genuine cause beyond profit © Ian Berry All rights reserved
  • 22. What’s your reason for being in business?Start with Why When we understand Simon Sinek the WHY the HOW is easy! Friedrich Nietzsche
  • 23. Values on the wallare lived in the hall © Ian Berry All rights reserved
  • 24. Vision is an authenticand compelling story © Ian Berry All rights reserved
  • 25. How compelling is your story?Be remarkable i.e.conspicuouslyextraordinary
  • 26. Strategy encompasses the five-fold bottom line © Ian Berry All rights reserved
  • 27. Strategy execution plans have been cascaded down to and are owned byteams and individuals © Ian Berry All rights reserved
  • 28. Structure is based on value delivery roles and people are matched to roles © Ian Berry All rights reserved
  • 29. Systems fully support people in being remarkable © Ian Berry All rights reserved
  • 30. 5 shifts that are changing our world a move from competition to collaborationa move from self-interest to shared interest a move from dominance to diligence a move from greed to greater good a move from reaction to responsibility © Ian Berry All rights reserved.
  • 31. Do your work Lead change what’s normal © Ian Berry All rights reserved.
  • 32. Buy the book Hear the talk Walk the talkwww.changingwhatsnormal.com © Ian Berry All rights reserved
  • 33. Send me an emailian@changingwhatsnormal.comand I will send you this ebook.Inside are 142 actionsyou can choose fromto ensure sustainability isa reason and a result for youand live thisin your own way. © Ian Berry All rights reserved
  • 34. Would you love help in getting the results you want and need from the change/s you are leading, and ensure you profit from thechange that is happening around you? © Ian Berry All rights reserved
  • 35. Yes?The Changing What’s Normal Torchbearer tribe is for You © Ian Berry All rights reserved
  • 36. Find something worth changing and form a tribe to change itwww.sethgodin.com www.thedominoproject.com
  • 37. I believe that much of the status quono longer serves humanityand so I formed a tribe to change this © Ian Berry All rights reserved
  • 38. The status quo is no longersomething we want at workor in politics or in anyorganisation we care about
  • 39. Our tribe has a powerful two-fold goal:1. Helping you to get the results you want and needfrom the change/s you are leading.2. Ensuring you profit from the changethat is happening around you. © Ian Berry All rights reserved
  • 40. In a nutshell Membership of the Changing What’sNormal Tribe means exclusive 24/7 access for youto a vast number of personal, relationship andorganisational change resources and monthlycandid conversations with me and others of likeheart online so that you can learn to use theresources in your own ways that will: © Ian Berry All rights reserved
  • 41. Save and and/or make you money in your businessMean you are investing as wisely as possible in the 168 hours you have every week, and That you are continually improving your life and making a difference Full details at www.changingwhatsnormal.com/tribe.html © Ian Berry All rights reserved
  • 42. There are 3 ways You can join us © Ian Berry All rights reserved
  • 43. 1) As an individual2) As a No BS mentee3) Through membership of a changingwhat’s normal master-mind group © Ian Berry All rights reserved
  • 44. And you will make a difference through our partnership with www.B1G1.com © Ian Berry All rights reserved
  • 45. In times of change learners inherit the earth; while the learned find themselves beautifullyequipped to deal with a world that no longer exists. Eric Hoffer
  • 46. If you don’t like change.you’re going to like irrelevance even less. General Eric Shinseki
  • 47. Find out all about why you should belongto the changing what’s normal torchbearer tribe at www.changingwhatsnormal.com/tribe.html Membership is just $10 per month © Ian Berry All rights reserved
  • 48. Please Join Us guarantee your success in the change/s you are leading,and make sustainability a reason and a result. Please contact me to discuss further +61 418 807 898 ian@changingwhatsnormal.com © Ian Berry All rights reserved