Ian Berry - describe your strategy in six words

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Most strategies fail to get executed because the people charged with execution don't buy the strategy or don't understand it. Changing this will revolutionize your business.

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Ian Berry - describe your strategy in six words

  1. 1. Could you describe your strategy in 6 words?
  2. 2. © Ian Berry. All rights reserved worldwide. Ernest Hemingway believed the following were 6 of the best words he ever wrote!
  3. 3. For sale: Baby shoes, Never worn.
  4. 4. Who areYou? Could you tell the story of you in six words? Building on Hemingway’s words my friend and colleague KwaiYu asked these questions on LinkedIn © Ian Berry. All rights reserved worldwide.
  5. 5. © Ian Berry. All rights reserved worldwide. Kwai received some extraordinary responses and got me thinking.
  6. 6. Could you describe your strategy in 6 words?
  7. 7. I’ve since helped several clients to really sharpen their strategy and increase the likelihood of execution by narrowing strategy down to six words. (or at worst a sentence!) © Ian Berry. All rights reserved worldwide.
  8. 8. Here’s mine valuable relationships lead to valuable clients. © Ian Berry. All rights reserved worldwide.
  9. 9. I consider strategy to be the compass that guides our decisions, and execution the map. © Ian Berry. All rights reserved worldwide.
  10. 10. Imagine if you asked your employees: What is the company’s strategy for growth? And they could give an answer in a sentence that they believe in! © Ian Berry. All rights reserved worldwide.
  11. 11. And imagine too if they had their piece of the execution map on one page. PS they can! I’ve helped 1000’s to do so. © Ian Berry. All rights reserved worldwide.
  12. 12. How would you describe your strategy in 6 words?
  13. 13. If you’d like some help please give me a shout. www.ianberry.biz +61 418 807 898 © Ian Berry. All rights reserved worldwide.
  14. 14. The folk at six word memoirs are doing some great stuff too. www.sixwordmemoirs.com

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