B E S T C O V E R M A G A Z I N E O F T H E Y E A R ! id ea sE V E R Y B O D Y I S C R E A T I V EsocialmediaMARKETING WORKSHOPHe travelled the worldand now he’s backrefreshedrechargedand ready to rock!25 August 2011Eastin HotelPetaling Jaya Ian McKeeTo register call Ruby at +603 7726 2588 CEO, Vocanicor email@example.com
social media MARKETING WORKSHOP Ian Mckee CEO, Vocanic. Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing business. He has over 20 years of experience in sales, IT, and starting and running subsidiaries the UK, Europe, US and for the last 13 years in Asia. Ian also brings with him 8 years of experience of running regional business with clients from Australia and Japan. Ian now publishes various blogs, and is frequently seen on TV talk shows within the scope of Word of Mouth marketing. As CEO for Vocanic, he specialises in Identifying Influencers and crafting strategies to engage and activate them to launch word of mouth campaigns for clients such as Heineken, StarHub, Citibank, Discovery and Adobe. Prior to Vocanic, Ian was MD for Informative Asia Pacific working on customer dialogue and Influence marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from the UK, Ian has called Singapore home for the last 12 years. Today, he is Asia’s leading Word of Mouth Marketing specialist.WHAT YOU WILL LEARN ABOUTSOcIAL MEdIA MARKETING: What’s Wrong with the current model The Value & Economics of Advocacy Social Media Marketing as part of an integrated campaign Ethics Viral Marketing Evangelist Marketing Buzz/Stunt/Guerrilla Marketing Influencer Driven Social Media Marketing The Groundswell(tm) Planning Process Who are Influencers – How do you identify them How to activate Influencers The Impact of Influencers – Some observed Metrics Participant Activities – Break Out Workshop Activities Social Media – what is it Why You (as a marketer) should care The 4 Steps to “do” Social Media Marketing
B E S T C O V E R M A G A Z I N E O F T H E Y E A R ! id ea RABF s HAIMDLE E V E R Y B O D Y I S C R E A T I V ESOcIAL MEdIA social mediaMARKETING WORKSHOP MARKETING WORKSHOP CL He travelled the world and now he’s backORGANISATION: AUTHORISED SIGNATURE: refreshed recharged and ready to rock!ADDRESS: 25 August 2011 Eastin Hotel Petaling Jaya Ian McKee To register call Ruby at +603 7726 2588 CEO, Vocanic or firstname.lastname@example.orgNAME: 25 August 2011 8.30am - 5.00pmH/P: EMAIL: (Lunch and coffee breaks included)TEL: FAX: Eastin Hotel, Petaling JayaI ENCLOSE A CHEQUE FOR RM: Please complete this form and PAYMENT METhods ChEQUE MAdE PAYABLE To: BANk TrANsfEr To: RHB BANK fax it to +603 7722 5712 SLEDGEHAMMER COMMUNICATIONS (M) SDN BHD 2-14389-000-10505 NO. 22B, JALAN TUN MOHD FUAD 1, swifT CodE: TAMAN TUN DR. ISMAIL, 60000 KUALA LUMPUR, MALAYSIA. RHBBMyKL For more information please contact: T: +603 7726 2588 F: +603 7722 5712 Ruby +603 7726 2588 Email: email@example.comNOMINATION FORM (Please photocopy for extra participants)NAME: H/P: Admission fees: RM 1,200 (per pax) RM 1,100 (For group booking 3 pax +)JOB TITLE: EMAIL:NAME: H/P: 25JOB TITLE: EMAIL:NAME: H/P:JOB TITLE: EMAIL:NAME: H/P:JOB TITLE: EMAIL: CONDITION: BOOKINGS ARE TRANSFERABLE, CANCELLATIONS NOT ACCEPTED.