If you target the wrong key phrases you might as well give up and go home now......
Keywords are the first thing you need to consider whenapproaching the subject of internet marketing and searchengine optimisation and if not properly selected will loose you copious amounts of targeted traffic.
I would hazard a guess that probably 99% of websites arenot targeting the keywords that would be most profitable for them and so are losing thousands if not hundreds of thousands of pounds by ignoring this important part of Search Engine Optimisation.
Keyword selection is an easy process but many peopleoverlook it and target keywords that they would expect tobe profitable and find out to their peril that they were not.
I always recommend the following when deciding the best keywords for a campaign:
3. Write down all of your suggestions and ideas for keywords (you will need them next)
4. Go to the Yahoo marketing web page and use their freekeyword checking tool and in turn type in your key phrase suggestions.
5. Take note of all of the different combinations that are suggested to you and the amount of searches done on them this is where you normally find out that the key phrase you thought was profitable are not the most profitable on the list.
6. This is where you now decide to reselect your keywords unless you are in the 1%.
Only once you know what specific key phrases you are targeting can you start the job of search engine optimisation safe in the knowledge that you are not chasing a white elephant.
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