Social Media for Customer Acquisition By Pradeep Chopra

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Social Media for Customer Acquisition By Pradeep Chopra

  1. 1. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Social Media forCustomer AcquisitionFifth level____ _____ www.digitalvidya.com © Digital Vidya
  2. 2. No of Users (Million)Click to edit Master text styles____ __ ____ _____ ____ ______ PlatformSecond__________ level Global IndiaThird level____ _____Facebook 1000+ 60+Fourth level_____ _____Fifth level____ _____ Twitter 500+ 20+ LinkedIn 200+ 15+ www.digitalvidya.com © Digital Vidya
  3. 3. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Time Has Not ChangedFifth level____ _____ www.digitalvidya.com © Digital Vidya
  4. 4. ____ __ ____ You wereexpected______ You were expectedto You are expected toClick to edit Master text stylesto _____ ____ have aa a Blog. have Facebook have Website.Second__________ level Page.Third level____ _____Fourth level_____ _____Fifth level____ _____ Hits (2000) > Likes (2010) www.digitalvidya.com © Digital Vidya
  5. 5. # of Fans: Currency for Success!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  6. 6. Quiz Time!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  7. 7. Facebook Edge RankClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  8. 8. Customer AcquisitionClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Influence Lead Sale www.digitalvidya.com © Digital Vidya
  9. 9. Click to edit Master text styles____ __ ____ _____ ____ ______ “Only 20% of marketing budgetsSecond__________ levelThird level____ _____ are typically spent on retention.Fourth level_____ _____ Yet, in many cases, 75% ofFifth level____ _____ revenues comes from existing customers.” Source: Flip the Funnel www.digitalvidya.com © Digital Vidya
  10. 10. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Influence www.digitalvidya.com © Digital Vidya
  11. 11. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  12. 12. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  13. 13. Tweet 2 OrderClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  14. 14. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  15. 15. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  16. 16. Company PageClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  17. 17. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  18. 18. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Leads www.digitalvidya.com © Digital Vidya
  19. 19. Apps + ContestClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  20. 20. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  21. 21. Kogi Korean BBQ Taco TruckClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com © Digital Vidya
  22. 22. Car LaunchClick to edit Master text styles____ __ ____ _____ ____ ______ Reveal the Name ContestSecond__________ level 1.  150,000 peopleThird level____ _____ participatedFourth level_____ _____ 2.  35,000+ requests for Test DrivesFifth level____ _____ 3.  8000 Cars booked in 10 days www.digitalvidya.com © Digital Vidya
  23. 23. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Sale www.digitalvidya.com © Digital Vidya
  24. 24. Facebook AdsClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  25. 25. Facebook PostsClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  26. 26. 25% Online Revenue through FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ facebook.com/Chumbak www.digitalvidya.com © Digital Vidya
  27. 27. 30x ROI on FB Ads: 10k+ Tickets SoldClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  28. 28. Over 20% All Sales through FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  29. 29. Tweet to OrderTweet 2 OrderClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  30. 30. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  31. 31. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  32. 32. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Facebook AdvertisingFifth level____ _____ www.digitalvidya.com © Digital Vidya
  33. 33. Google Adwords vs Facebook Ads■  Adwords: intent => higher______Click to edit Master text styles____ __ ____ _____ ____ conversionSecond_____targeting + cost effective_____ level■  Facebook:Third level Early mover advantage____ _____■  Facebook:Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  34. 34. Opportunity of Targeting on Facebook■  Age__ ____ _____ ____ ______Click to edit Master text styles____Second__________ level■  LocationThird level____ _____■  GenderFourth level_____ _____■  InterestFifth level____ _____■  Email, Phone or Userid■  Relationship Status■  Social Connection on Facebook■  Occupation■  Education www.digitalvidya.com © Digital Vidya
  35. 35. Interest Targeting on FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  36. 36. Retargeting on FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  37. 37. Email/Phone/Id Targeting on FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  38. 38. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  39. 39. Facebook AdsClick to edit Master text styles____ __ ____ _____ ____ ______ PromoteSecond_____ Facebook Page_____ level Some Facebook Page, Event orThird level____ _____ ApplicationFourth level_____ _____Fifth level____ _____ Your Ad FB User To your Website for Lead Generation & Sales www.digitalvidya.com © Digital Vidya
  40. 40. Optimizing Ads for Success!Click to edit Master text styles____ __ ____ _____ ____ ______ Advertiser A Advertiser BSecond__________ level Impressions 100 100Third level Clicks____ _____ 2 5Fourth level (Rs)_____ _____ CPC 10 5Fifth level____ _____ Yield (Rs) 20 25 CTR (%) 2 5 CTR is the Key | 0.1% is Good CTR www.digitalvidya.com © Digital Vidya
  41. 41. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ http://pages.digitalvidya.com/lead-generation-and-sales www.digitalvidya.com © Digital Vidya
  42. 42. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____ Time to create your FacebookFourth level_____ _____ Advertising Strategy!Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  43. 43. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level Digital Marketing for Revenue Growth?Leverage____ _____Fourth level Our Training is a click away!_____ _____Fifth level____ _____ www.digitalvidya.com www.digitalvidya.com © Digital Vidya

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