Recap Briefing <ul><li>Target group </li></ul><ul><li>Attracting new visitors </li></ul><ul><li>Committed visitors </li></...
Problems <ul><li>Opinion and fashion blog </li></ul><ul><li>Competition </li></ul><ul><li>Visitor comments </li></ul>
Behavior change <ul><li>Perception of beauty </li></ul><ul><li>Interactivity </li></ul><ul><li>Loyalty </li></ul>
<ul><li>You decide what fashion is. Mode. De Aap. </li></ul>
Next <ul><li>Visuals </li></ul><ul><li>Twitter and Facebook </li></ul><ul><li>Offline events </li></ul>
Youtube Strategy:  <ul><li>http://www.youtube.com/watch?v=0t31QCOkRY0&feature=player_embedded </li></ul>
YouTube strategy <ul><li>Based on philosophy and atmosphere of the website - Simple but effective -Recurring ‘DE’ Theme -T...
 
 
 
 
Posters <ul><li>Still images of the video -gain recognition for our campaign </li></ul>
Social media strategy <ul><li>Initial idea: create own, personal webspaces </li></ul><ul><li>Connection to DeJaap.nl value...
Goals: Social media strategy <ul><li>Provide information </li></ul><ul><li>Teasers: get users curious </li></ul><ul><li>Te...
 
<ul><li>online announcement of photo contest </li></ul>
Offline events  <ul><li>Linking the offline and online world </li></ul><ul><li>Party: announce, promote and show pictures ...
Conclusion <ul><li>Video </li></ul><ul><li>Posters </li></ul><ul><li>Social media strategy </li></ul><ul><li>Offline event...
Upcoming SlideShare
Loading in...5
×

NMP pitch Mode.DeAap

196

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
196
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

NMP pitch Mode.DeAap

  1. 2. Recap Briefing <ul><li>Target group </li></ul><ul><li>Attracting new visitors </li></ul><ul><li>Committed visitors </li></ul><ul><li>Active visitors </li></ul>
  2. 3. Problems <ul><li>Opinion and fashion blog </li></ul><ul><li>Competition </li></ul><ul><li>Visitor comments </li></ul>
  3. 4. Behavior change <ul><li>Perception of beauty </li></ul><ul><li>Interactivity </li></ul><ul><li>Loyalty </li></ul>
  4. 5. <ul><li>You decide what fashion is. Mode. De Aap. </li></ul>
  5. 6. Next <ul><li>Visuals </li></ul><ul><li>Twitter and Facebook </li></ul><ul><li>Offline events </li></ul>
  6. 7. Youtube Strategy: <ul><li>http://www.youtube.com/watch?v=0t31QCOkRY0&feature=player_embedded </li></ul>
  7. 8. YouTube strategy <ul><li>Based on philosophy and atmosphere of the website - Simple but effective -Recurring ‘DE’ Theme -Tailored to target audience -Urban , relaxed and friendly vibe </li></ul>
  8. 13. Posters <ul><li>Still images of the video -gain recognition for our campaign </li></ul>
  9. 14. Social media strategy <ul><li>Initial idea: create own, personal webspaces </li></ul><ul><li>Connection to DeJaap.nl valued </li></ul><ul><li>DeJaap.nl needs to represent Mode.DeJaap.nl in a clearer way </li></ul><ul><li>Mode.DeJaap.nl Stays an integral part of DeJaap.nl </li></ul><ul><li>Broader audience: all visitors of DeJaap.nl </li></ul>
  10. 15. Goals: Social media strategy <ul><li>Provide information </li></ul><ul><li>Teasers: get users curious </li></ul><ul><li>Teasers: make visitors to go back to the website </li></ul><ul><li>Encourage user to participate and co-create </li></ul><ul><li>Spread awareness about the page </li></ul><ul><li>Link ‘celebrities’ to the page </li></ul>
  11. 17. <ul><li>online announcement of photo contest </li></ul>
  12. 18. Offline events <ul><li>Linking the offline and online world </li></ul><ul><li>Party: announce, promote and show pictures taken </li></ul><ul><li>Attend offline fashion events </li></ul><ul><li>Competitions among visitors </li></ul>
  13. 19. Conclusion <ul><li>Video </li></ul><ul><li>Posters </li></ul><ul><li>Social media strategy </li></ul><ul><li>Offline events </li></ul><ul><li>Sustainability </li></ul><ul><li>You de cide what fashion is </li></ul>
  1. Gostou de algum slide específico?

    Recortar slides é uma maneira fácil de colecionar informações para acessar mais tarde.

×