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NMP pitch Mode.DeAap
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NMP pitch Mode.DeAap

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Transcript

  • 1.  
  • 2. Recap Briefing
    • Target group
    • Attracting new visitors
    • Committed visitors
    • Active visitors
  • 3. Problems
    • Opinion and fashion blog
    • Competition
    • Visitor comments
  • 4. Behavior change
    • Perception of beauty
    • Interactivity
    • Loyalty
  • 5.
    • You decide what fashion is. Mode. De Aap.
  • 6. Next
    • Visuals
    • Twitter and Facebook
    • Offline events
  • 7. Youtube Strategy:
    • http://www.youtube.com/watch?v=0t31QCOkRY0&feature=player_embedded
  • 8. YouTube strategy
    • Based on philosophy and atmosphere of the website - Simple but effective -Recurring ‘DE’ Theme -Tailored to target audience -Urban , relaxed and friendly vibe
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. Posters
    • Still images of the video -gain recognition for our campaign
  • 14. Social media strategy
    • Initial idea: create own, personal webspaces
    • Connection to DeJaap.nl valued
    • DeJaap.nl needs to represent Mode.DeJaap.nl in a clearer way
    • Mode.DeJaap.nl Stays an integral part of DeJaap.nl
    • Broader audience: all visitors of DeJaap.nl
  • 15. Goals: Social media strategy
    • Provide information
    • Teasers: get users curious
    • Teasers: make visitors to go back to the website
    • Encourage user to participate and co-create
    • Spread awareness about the page
    • Link ‘celebrities’ to the page
  • 16.  
  • 17.
    • online announcement of photo contest
  • 18. Offline events
    • Linking the offline and online world
    • Party: announce, promote and show pictures taken
    • Attend offline fashion events
    • Competitions among visitors
  • 19. Conclusion
    • Video
    • Posters
    • Social media strategy
    • Offline events
    • Sustainability
    • You de cide what fashion is