• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Ross Chapman Soton Digital Talk
 

Ross Chapman Soton Digital Talk

on

  • 156 views

 

Statistics

Views

Total Views
156
Views on SlideShare
153
Embed Views
3

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 3

http://rosschapman.com 3

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Ross Chapman Soton Digital Talk Ross Chapman Soton Digital Talk Presentation Transcript

    • 7 REASONS WHY YOU CANT IGNORE VIDEO Ross Chapman, SkysoclearFriday, 1 June 12
    • THE LANDSCAPE Over 4 billion videos are viewed each day on YouTube YouTube is the second largest search engine YouTube gets 600 million views a day from mobile devices, over 20% of all the views on YouTube* It’s big... (* Source: YouTube Statistics: A Year Later - More Jawdropping Growth)Friday, 1 June 12
    • http://www.youtube.com/watch?v=IkOQw96cfyEFriday, 1 June 12
    • WHY VIDEO? Make people aware of what you do and the value of what you offer to them 20% 20% of people will read your website, but 80% will watch the same content as a video* 80% Easily slots into existing marketing strategies (* Source: Forrester Research)Friday, 1 June 12
    • 1. GENERATES GOOD PR Generates understanding and interest in your business Methods Show the skills and personality of your team Capture good customer serviceFriday, 1 June 12
    • 2. BUILDS TRAFFIC Google and other search engines give priority listings to websites that host video content Old school SEO rules with YouTube applyFriday, 1 June 12
    • 3. HUMANISES BRANDS Build a human and emotional connection with your viewers. Tell a story Appear in the video yourself... Mike DubinFriday, 1 June 12
    • http://www.youtube.com/watch?v=ZUG9qYTJMsIFriday, 1 June 12
    • 4. BUILD A FANBASE The base age The more you tell, the demographic for more you’ll sell YouTube is 18-54* (*Source: YouTube Statistics: 25 Jawdropping YouTube Facts, Figures & Statistics)Friday, 1 June 12
    • 5. EASY TO SHARE 68% of viewers, will share video links onto their friends 500 years of YouTube video are watched every day on Facebook* Over 700 YouTube videos are shared on Twitter each minute.* (*Source: YouTube Statistics: 25 Jawdropping YouTube Facts, Figures & Statistics)Friday, 1 June 12
    • 6. CONVERSION Adding video makes your site 6 times more likely to convert users into paying customers* Retail visitors who watch video stay 2 minutes longer on a site and are 64% more likely to purchase (Comscore) (*Source: Forester Research)Friday, 1 June 12
    • 7. COMPETITION Brand? Most of your competitors may still not have embraced video marketing Agency? Prime opportunity to add it to your services ...Friday, 1 June 12
    • http://www.youtube.com/watch?v=nwdYQCLsHtsFriday, 1 June 12
    • Thank you. @skysoclear 02380 002244 www.skysoclear.comFriday, 1 June 12