Understanding The Power of Search Engine Optimization

Search Engine Optimization Understanding The Power of SearchNIKKO MARASIGAN #batstateuSEO

What is Search? Nikko Marasigan

Search is the organized pursuit of information.Somewhere in a collection of documents, Web pages,and other sources, there is information that you want tofind.NIKKO MARASIGAN #batstateuSEO

Why Do People Search?

Why Do People Search?People want to find a specific siteNIKKO MARASIGAN #batstateuSEO

Why Do People Search?People want to find informationNIKKO MARASIGAN #batstateuSEO

Why Do People Search?People want to make a transactionNIKKO MARASIGAN #batstateuSEO

Now what is a Search Engine? Nikko Marasigan

Y U NO KNOW SEARCH ENGINE?!

What is Search Engine?Search Engine is a tool that helps to retrieve informationfor a user when a query is typed into the search box.NIKKO MARASIGAN #batstateuSEO

What is Search Engine?GoogleFor the longest time, the almighty Google dominates the searchengine landscape. So much so, in fact, that Google’s popularitygarnered it an official entry in the Merriam-Webster and Oxforddictionaries in 2006. None of the other search engines have thatfeather to decorate their caps.NIKKO MARASIGAN #batstateuSEO

What is Search Engine?BingMicrosoft settled on the name “Bing” for pragmatic purposes: it ismemorable, short, easy to spell, and would function well as a URL.Also, the name reminds users of that familiar Bing! sound madeduring times of discovery and decision making.NIKKO MARASIGAN #batstateuSEO

What is Search Engine?Yahoo!The word “Yahoo” is an acronym for “Yet Another HierarchicalOfficious Oracle.” The founders, however, insisted that they pickedthe name based on the slang term made famous during the late ‘80’sand early ‘90’s, referring to an unsophisticated, rural Southerner.NIKKO MARASIGAN #batstateuSEO

Understanding Google Search Engine Results PageNIKKO MARASIGAN #batstateuSEO

Paid vs Organic: PositioningNIKKO MARASIGAN #batstateuSEO

Paid OrganicNIKKO MARASIGAN #batstateuSEO

Paid vs Organic: Percent of ClicksNIKKO MARASIGAN #batstateuSEO

12% of Clicks 88% of ClicksNIKKO MARASIGAN #batstateuSEO

What is Search Engine Optimization?NIKKO MARASIGAN #batstateuSEO

What is Search Engine Optimization?Search Engine Optimization (SEO) is a process tomaximize web page visibility in Search Engines for userssearch queries (Keyword or Key phrase).NIKKO MARASIGAN #batstateuSEO

How Important is SEO? Global Volume Search GrowthSource: http://bit.ly/comscore-may2012-searchrankNIKKO MARASIGAN #batstateuSEO

How Important is SEO?17.5 billion explicit core searches were conducted in May2012NIKKO MARASIGAN #batstateuSEO

How Important is SEO?Google Sites ranking first with 11.7 billionNIKKO MARASIGAN #batstateuSEO

How Important is SEO?Microsoft Sites ranked second with 2.7 billion searchesNIKKO MARASIGAN #batstateuSEO

How Important is SEO?Followed by Yahoo! Sites with 2.3 billionNIKKO MARASIGAN #batstateuSEO

How Important is SEO?Ask Network with 521 millionNIKKO MARASIGAN #batstateuSEO

How Important is SEO?AOL, Inc. with 268 millionNIKKO MARASIGAN #batstateuSEO

Importance of SEONIKKO MARASIGAN #batstateuSEO

Importance of SEOTo increase targeted organic trafficNIKKO MARASIGAN #batstateuSEO

Importance of SEOTo create brand identityNIKKO MARASIGAN #batstateuSEO

Importance of SEOTo increase web visibilityNIKKO MARASIGAN #batstateuSEO

Importance of SEO To get ahead of competitorsNIKKO MARASIGAN #batstateuSEO

Importance of SEO For long-term sales conversionNIKKO MARASIGAN #batstateuSEO

Importance of SEOTo reach potential customersNIKKO MARASIGAN #batstateuSEO

Importance of SEOTo increase ROINIKKO MARASIGAN #batstateuSEO

12% of Clicks 88% of ClicksNIKKO MARASIGAN #batstateuSEO

Major SEO Factors On Page OptimizationNIKKO MARASIGAN #batstateuSEO

Major SEO FactorsOn Page Optimization:Title Tag A title tag is the main text that describes an online document. It is the single most important on-page SEO element. Code Sample: <head><title>Example Title</title></head>NIKKO MARASIGAN #batstateuSEO

Major SEO FactorsOn Page Optimization:Meta Tags HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document. Tells the browsers specific information about the page. Simply, it “explains” the page so a browser can understand it.NIKKO MARASIGAN #batstateuSEO

Major SEO FactorsOn Page Optimization:Meta TagsNIKKO MARASIGAN #batstateuSEO

Major SEO FactorsOn Page Optimization:Keywords Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.NIKKO MARASIGAN #batstateuSEO

Major SEO FactorsOn Page Optimization:KeywordsNIKKO MARASIGAN #batstateuSEO

Major SEO FactorsOn Page Optimization:Links It is important to optimize your internal links for search engines as well as to give your visitors a better navigation. Code Sample: <a href=“domain.com”>Anchor Text</a>NIKKO MARASIGAN #batstateuSEO

Major SEO FactorsOn Page Optimization:Image It’s very easy for people to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.NIKKO MARASIGAN #batstateuSEO

Major SEO Factors Off Page OptimizationNIKKO MARASIGAN #batstateuSEO

Major SEO FactorsOff Page Optimization:Anchor Text An anchor text link holds a lot of weight in SEO. These links are an important part of on-page and off-page optimization. It can give your internal pages a boost. They can be especially helpful in assisting with increasing rankings for a page that otherwise may not be performing as well as it should.NIKKO MARASIGAN #batstateuSEO

Major SEO FactorsOff Page Optimization:Social Shares Social signals is one of the most notable search ranking factors, as it is a strong indication of user activity on pages all across the web. These signals are basically retrieved from popular social networks such as Facebook, Twitter and Google Plus, determining pages that receive a lot of attention and social popularity in order to be returned as results to relevant search queries.NIKKO MARASIGAN #batstateuSEO

Major SEO FactorsOff Page Optimization:White Hat White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP)while maintaining the integrity of your website and staying within the search engines terms of service. These tactics stay within the bounds as defined by Google.NIKKO MARASIGAN #batstateuSEO

Major SEO FactorsOff Page Optimization:Black Hat Black Hat SEO is most commonly defined as a disapproved practice that increases a pages ranking in a search engine result page (SERP). These practices are against the search engines terms of service and can result in the site being banned from the search engines.NIKKO MARASIGAN #batstateuSEO

What does SEO have to do with a Student like me?NIKKO MARASIGAN

Knows SEO Doesn’t MatterNIKKO MARASIGAN #batstateuSEO

Start Early - Create a Blog!NIKKO MARASIGAN #batstateuSEO

Apply Basic knowledge of SEONIKKO MARASIGAN #batstateuSEO

Start Earning MoneyNIKKO MARASIGAN #batstateuSEO

NIKKO MARASIGAN #batstateuSEO

Where Do I Start?

Nikko Marasigan

Recommendationhttp://www.seomoz.org/beginners-guide-to-seo #batstateuSEO

What Do I Need?NIKKO MARASIGAN #batstateuSEO

Laptop / Desktop

Internet Connectivity Nikko Marasigan

Patience Nikko Marasigan

Thank You! Find Me On The Web Twitter: @nikkomarasigan Google+: gplus.to/iamnikko nikkomachine.blogspot.comNIKKO MARASIGAN #batstateuSEO

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Understanding The Power of Search Engine Optimization

by Nikko Marasigan on Jun 25, 2012

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