
    “   ”••••••
    2541"

1991)1991)
2008)        
                                                 International Beverage Holdings    Limited (“IBHL”)                2551...
  :100%
:    
&    VS

4P’S            promotion       promotion
promotion
PriceLeo 420 /Strategy:                                                    Leo BeerSPT :                 position      be...
Leo Beer                             pricing strategy           final consumer


--
      -AEC



    50
Powerpoint namz^^
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Powerpoint namz^^

  1. 1. 
  2. 2.  “ ”••••••
  3. 3.  2541"
  4. 4.
  5. 5. 1991)1991)
  6. 6. 2008) 
  7. 7.   International Beverage Holdings Limited (“IBHL”) 2551 IBHL 6 Inver House Distillers Limited (“Inver House”) IBHL IBHL 6 International Beverage Holdings Limited USA, Inc.
  8. 8.  :100%
  9. 9. : 
  10. 10. & VS
  11. 11.
  12. 12. 4P’S promotion promotion
  13. 13. promotion
  14. 14. PriceLeo 420 /Strategy:  Leo BeerSPT : position beer market share positionBrand Name Leo
  15. 15. Leo Beer  pricing strategy final consumer
  16. 16.
  17. 17.
  18. 18. --
  19. 19.  -AEC
  20. 20.
  21. 21.
  22. 22.
  23. 23.  50

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