Lessons I’ve
learnt from
building i-stuff


           1
3
Let your users
surprise you


                 4
Start thinking
about the ‘bounce’


                     7
1.
2.


3.
Play Movie!


              9
Read Text
                                                                                    Magazine




Lorem ipsum dol...
Laziness is good


                   12
15
16
Lazy user experience




                                         17
                http://www.flickr.com/photos/areaguid...
18
http://www.flickr.com/photos/didre/4568271891/
19
http://www.flickr.com/photos/frankwise/4551119294/
<Insert Shameless Plug>


                   21
Thanks!




                          Ken Wong
          kscwong@fairfaxdigital.com.au
                         @iammrwong...
Mobile monday preso v3.1
Mobile monday preso v3.1
Mobile monday preso v3.1
Mobile monday preso v3.1
Mobile monday preso v3.1
Mobile monday preso v3.1
Mobile monday preso v3.1
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Mobile monday preso v3.1

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  • Who am I? Head of UX 4 user experience architects 1 user researcher My team and I are responsible for user experience across all the different brands you see here. Traditionally these have been websites, Because we work across all of these different brands, I’ve had the opportunity to build some amazing apps In fact it was year ago today… Proudest moment was when we featured on the promotional poster for Apple’s keynote event WWDC10
  • Share some things we’ve learnt today
  • The first thing I want to share with you today is this: Your users will always surprise you if you take the time to listen. Ask them a question and they’ll tell you something interesting. It’s these little interesting things that turn a mediocre product into a great one.
  • If you can’t talk to your customers directly your could try Talk to CSR Read feedback (email, Kampyle) Google analytics/Omniture
  • Domain Good Food Guide went on sale 1 week before valentines
  • Traditionally a lot of what we document in IA has been about states, conditions, flows. Point A  Point B Increasingly however, it’s the things that happen between point A and point B that’s important
  • Increasingly the experience is defined not just by the screens and functionality but the ‘feel’ It’s what gives the app personality
  • Laziness is one of the most under-rated qualities of a good practitioner I tell this to my boss all the time but he never believes me. Reusing components or experience Search &amp; Refine Membership/Registration Payments Conventions Pattern libraries Frees up your time thinking about more complex interaction problems rather than mundane things like login/registration Consistency
  • If the apple marketing hype is to be believed then this is how your users are using the ipad Early stats actually back this up. Avoid having features function that only work in a single orientation A lot of people lock the orientation of their ipad because it’s so sensitive When you get comfortable you don’t want to have to move
  • It’s not everyday I have the attention of a crowd of people Both contract and permanent UX positions available so if you’re interested pls come see me afterwards Can the fairfax ux people pls raise your hands?
  • Thanks for listening
  • Mobile monday preso v3.1

    1. 1. Lessons I’ve learnt from building i-stuff 1
    2. 2. 3
    3. 3. Let your users surprise you 4
    4. 4. Start thinking about the ‘bounce’ 7
    5. 5. 1. 2. 3.
    6. 6. Play Movie! 9
    7. 7. Read Text Magazine Lorem ipsum dolor sit amet Consectetuer adipiscing Consectetuer adipiscing Consectetuer adipiscing elit. Donec odio. Quisque elit. Donec odio. Quisque elit. Donec odio. Quisque volutpat mattis eros. volutpat mattis eros. volutpat mattis eros. Nullam malesuada erat ut Nullam malesuada erat ut Nullam malesuada erat ut turpis. Suspendisse urna turpis. Suspendisse urna turpis. Suspendisse urna nibh, viverra non, semper nibh, viverra non, semper nibh, viverra non, semper suscipit, posuere a, pede. suscipit, posuere a, pede. suscipit, posuere a, pede. Donec nec justo eget felis Donec nec justo eget felis Donec nec justo eget felis facilisis fermentum. facilisis fermentum. facilisis fermentum. Aliquam porttitor mauris Aliquam porttitor mauris Aliquam porttitor mauris sit amet orci. Aenean sit amet orci. Aenean sit amet orci. Aenean dignissim pellentesque dignissim pellentesque dignissim pellentesque felis. felis. felis. Morbi in sem quis dui Morbi in sem quis dui Morbi in sem quis dui placerat ornare. placerat ornare. placerat ornare. Pellentesque odio nisi, Pellentesque odio nisi, Pellentesque odio nisi, euismod in, pharetra a, euismod in, pharetra a, euismod in, pharetra a, ultricies in, diam. Sed ultricies in, diam. Sed ultricies in, diam. Sed arcu. Cras consequat. arcu. Cras consequat. arcu. Cras consequat. Morbi in sem quis dui Morbi in sem quis dui Morbi in sem quis dui placerat ornare. placerat ornare. placerat ornare.
    8. 8. Laziness is good 12
    9. 9. 15
    10. 10. 16
    11. 11. Lazy user experience 17 http://www.flickr.com/photos/areaguides/4487044028/
    12. 12. 18 http://www.flickr.com/photos/didre/4568271891/
    13. 13. 19 http://www.flickr.com/photos/frankwise/4551119294/
    14. 14. <Insert Shameless Plug> 21
    15. 15. Thanks! Ken Wong kscwong@fairfaxdigital.com.au @iammrwong uxfactor.posterous.com 22

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