Inside The Ropes

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Inside The Ropes

  1. 1. Inside the Ropes:Access to the Premium Golf Lifestyle<br />Michael Williams<br />The BBD Group<br />Washington, DC<br />2010<br />
  2. 2. Why “Inside the Ropes”?<br />
  3. 3. Our Current Products<br />
  4. 4. Customers<br />U.B.E.R. Class (Unaffected By Economic Recession)<br />Average Household Income >$150K<br />Decision Makers<br />Products and Venues<br />Premium product lines<br />Events held in DC’s finest locations<br />2008 Sales Research<br />
  5. 5. Effective way to brand/distribute products to U.B.E.R.S.<br />Year-Round opportunities<br />Recession-proof<br />Sports Event Marketing<br />
  6. 6. Effective way to brand/distribute products to U.B.E.R.S.<br />Year-Round opportunities<br />Recession-proof<br />Sports Event Marketing<br />
  7. 7. Effective way to brand/distribute products to U.B.E.R.S.<br />Premium products<br />Congenial social setting<br />BUT…<br />PGA Tour Sponsorship<br />
  8. 8. Limited opportunities <br />High investment level<br />EXPENSIVE<br /><ul><li>Name Sponsorship = $6,000,000
  9. 9. Sponsor Tent = $200,000
  10. 10. Program Ad = $25,000</li></ul>PGA Tour Sponsorship<br />
  11. 11. Q: “How can I take advantage of the marketing opportunity of a PGA tour event without the huge cost?”<br />
  12. 12. A: Use “Inside the Ropes: the Best of the Golf Lifestyle”.<br />
  13. 13. Invitation event <br />Mid-week dates<br />At least one per month starting in October 2009<br />Held in Morton’s Conn. Ave. bar area<br />“Inside the Ropes” Event<br />
  14. 14. Hosted by Michael Williams<br />7 years in local and national golf<br />Member, USGA<br />Co-host of Capital Golf Weekly<br />Guest Commentator, SportsTalk w/ Glen Harris<br />Bunkershot.com Editor<br />Host, Sticks and Stones Radio Show<br />“Inside the Ropes” Event<br />
  15. 15. Heavy Hors d’oeuvres<br />Free signature cocktail<br />Free cigar<br />Discount on dinner from Morton’s (same evening)<br />Gift Bag<br />Prize Drawing<br />“Inside the Ropes” Event: Benefits <br />
  16. 16. Patio (with Boardroom Back-up)<br />Dedicated wait staff (1 Bartender, 2 Servers)<br />Event support from BBD Group<br />“Inside the Ropes” Event: Logistics<br />
  17. 17. Exclusive golf travel packages<br />Exclusive equipment shows from Manufacturers<br />Guest Speakers <br />Special guest golf instructors<br />Automobile test drives<br />Whiskey/Cigar tastings<br />“Inside the Ropes” Event: Activities<br />
  18. 18. Dave Lucas (Anchor, Newschannel8)<br />Rep. Eleanor Holmes Norton<br />Rep. James Clyburn<br />Eric Trump (Entrepreneur)<br />David Falk (Sports Agent)<br />John Feinstein (Sportswriter)<br />Frank Fahrenkopf (ex-GOP Party Chair)<br />Harry Thomas (DC Council)<br />Muriel Bowser (DC Council)<br />Thomas Hanrahan (CEO, Morton’s)<br />“Inside the Ropes” Event:Invited Guest Hosts<br />
  19. 19. Morton’s (Conn. Ave.) E-mail list<br />Highest net worth of any Morton’s in U.S.<br />D.C. Chamber of Commerce VIP List<br />Decision makers in the Region<br />BBD Group List<br />Exclusive list of public and private sector<br />Your Client List<br />Up to 100 e-mail invites for name sponsors<br />“Inside the Ropes” Event:Target Audience<br />
  20. 20. All Covered<br />Largest IT Provider in Northern California<br />D.C. Chamber of Commerce<br />Hub for Decision makers in the Region<br />Jim Coleman Automobile Group<br />7 brands including Jaguar and Land Rover<br />Sofio Barone Custom Tailors<br />JB Cigars<br />Morton’s the Steakhouse<br />Miura Golf<br />The Art of Shaving<br />Newschannel8<br />“Inside the Ropes” Event:Sponsors<br />
  21. 21. The House of Ruth<br />Shelters for Women and children<br />MenzFit<br />Life skills and clothing for needy men<br />Langston in the 21st Century Education Center<br />Providing tools and tutoring East of the Anacostia<br />“Inside the Ropes” Event:Charities<br />
  22. 22. Sponsor Opportunities<br />
  23. 23. Questions and Answers<br />

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