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Inside The Ropes
 

Inside The Ropes

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    Inside The Ropes Inside The Ropes Presentation Transcript

    • Inside the Ropes:Access to the Premium Golf Lifestyle
      Michael Williams
      The BBD Group
      Washington, DC
      2010
    • Why “Inside the Ropes”?
    • Our Current Products
    • Customers
      U.B.E.R. Class (Unaffected By Economic Recession)
      Average Household Income >$150K
      Decision Makers
      Products and Venues
      Premium product lines
      Events held in DC’s finest locations
      2008 Sales Research
    • Effective way to brand/distribute products to U.B.E.R.S.
      Year-Round opportunities
      Recession-proof
      Sports Event Marketing
    • Effective way to brand/distribute products to U.B.E.R.S.
      Year-Round opportunities
      Recession-proof
      Sports Event Marketing
    • Effective way to brand/distribute products to U.B.E.R.S.
      Premium products
      Congenial social setting
      BUT…
      PGA Tour Sponsorship
    • Limited opportunities
      High investment level
      EXPENSIVE
      • Name Sponsorship = $6,000,000
      • Sponsor Tent = $200,000
      • Program Ad = $25,000
      PGA Tour Sponsorship
    • Q: “How can I take advantage of the marketing opportunity of a PGA tour event without the huge cost?”
    • A: Use “Inside the Ropes: the Best of the Golf Lifestyle”.
    • Invitation event
      Mid-week dates
      At least one per month starting in October 2009
      Held in Morton’s Conn. Ave. bar area
      “Inside the Ropes” Event
    • Hosted by Michael Williams
      7 years in local and national golf
      Member, USGA
      Co-host of Capital Golf Weekly
      Guest Commentator, SportsTalk w/ Glen Harris
      Bunkershot.com Editor
      Host, Sticks and Stones Radio Show
      “Inside the Ropes” Event
    • Heavy Hors d’oeuvres
      Free signature cocktail
      Free cigar
      Discount on dinner from Morton’s (same evening)
      Gift Bag
      Prize Drawing
      “Inside the Ropes” Event: Benefits
    • Patio (with Boardroom Back-up)
      Dedicated wait staff (1 Bartender, 2 Servers)
      Event support from BBD Group
      “Inside the Ropes” Event: Logistics
    • Exclusive golf travel packages
      Exclusive equipment shows from Manufacturers
      Guest Speakers
      Special guest golf instructors
      Automobile test drives
      Whiskey/Cigar tastings
      “Inside the Ropes” Event: Activities
    • Dave Lucas (Anchor, Newschannel8)
      Rep. Eleanor Holmes Norton
      Rep. James Clyburn
      Eric Trump (Entrepreneur)
      David Falk (Sports Agent)
      John Feinstein (Sportswriter)
      Frank Fahrenkopf (ex-GOP Party Chair)
      Harry Thomas (DC Council)
      Muriel Bowser (DC Council)
      Thomas Hanrahan (CEO, Morton’s)
      “Inside the Ropes” Event:Invited Guest Hosts
    • Morton’s (Conn. Ave.) E-mail list
      Highest net worth of any Morton’s in U.S.
      D.C. Chamber of Commerce VIP List
      Decision makers in the Region
      BBD Group List
      Exclusive list of public and private sector
      Your Client List
      Up to 100 e-mail invites for name sponsors
      “Inside the Ropes” Event:Target Audience
    • All Covered
      Largest IT Provider in Northern California
      D.C. Chamber of Commerce
      Hub for Decision makers in the Region
      Jim Coleman Automobile Group
      7 brands including Jaguar and Land Rover
      Sofio Barone Custom Tailors
      JB Cigars
      Morton’s the Steakhouse
      Miura Golf
      The Art of Shaving
      Newschannel8
      “Inside the Ropes” Event:Sponsors
    • The House of Ruth
      Shelters for Women and children
      MenzFit
      Life skills and clothing for needy men
      Langston in the 21st Century Education Center
      Providing tools and tutoring East of the Anacostia
      “Inside the Ropes” Event:Charities
    • Sponsor Opportunities
    • Questions and Answers