Inside The Ropes
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Inside The Ropes

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Inside The Ropes Inside The Ropes Presentation Transcript

  • Inside the Ropes:Access to the Premium Golf Lifestyle
    Michael Williams
    The BBD Group
    Washington, DC
    2010
  • Why “Inside the Ropes”?
  • Our Current Products
  • Customers
    U.B.E.R. Class (Unaffected By Economic Recession)
    Average Household Income >$150K
    Decision Makers
    Products and Venues
    Premium product lines
    Events held in DC’s finest locations
    2008 Sales Research
  • Effective way to brand/distribute products to U.B.E.R.S.
    Year-Round opportunities
    Recession-proof
    Sports Event Marketing
  • Effective way to brand/distribute products to U.B.E.R.S.
    Year-Round opportunities
    Recession-proof
    Sports Event Marketing
  • Effective way to brand/distribute products to U.B.E.R.S.
    Premium products
    Congenial social setting
    BUT…
    PGA Tour Sponsorship
  • Limited opportunities
    High investment level
    EXPENSIVE
    • Name Sponsorship = $6,000,000
    • Sponsor Tent = $200,000
    • Program Ad = $25,000
    PGA Tour Sponsorship
  • Q: “How can I take advantage of the marketing opportunity of a PGA tour event without the huge cost?”
  • A: Use “Inside the Ropes: the Best of the Golf Lifestyle”.
  • Invitation event
    Mid-week dates
    At least one per month starting in October 2009
    Held in Morton’s Conn. Ave. bar area
    “Inside the Ropes” Event
  • Hosted by Michael Williams
    7 years in local and national golf
    Member, USGA
    Co-host of Capital Golf Weekly
    Guest Commentator, SportsTalk w/ Glen Harris
    Bunkershot.com Editor
    Host, Sticks and Stones Radio Show
    “Inside the Ropes” Event
  • Heavy Hors d’oeuvres
    Free signature cocktail
    Free cigar
    Discount on dinner from Morton’s (same evening)
    Gift Bag
    Prize Drawing
    “Inside the Ropes” Event: Benefits
  • Patio (with Boardroom Back-up)
    Dedicated wait staff (1 Bartender, 2 Servers)
    Event support from BBD Group
    “Inside the Ropes” Event: Logistics
  • Exclusive golf travel packages
    Exclusive equipment shows from Manufacturers
    Guest Speakers
    Special guest golf instructors
    Automobile test drives
    Whiskey/Cigar tastings
    “Inside the Ropes” Event: Activities
  • Dave Lucas (Anchor, Newschannel8)
    Rep. Eleanor Holmes Norton
    Rep. James Clyburn
    Eric Trump (Entrepreneur)
    David Falk (Sports Agent)
    John Feinstein (Sportswriter)
    Frank Fahrenkopf (ex-GOP Party Chair)
    Harry Thomas (DC Council)
    Muriel Bowser (DC Council)
    Thomas Hanrahan (CEO, Morton’s)
    “Inside the Ropes” Event:Invited Guest Hosts
  • Morton’s (Conn. Ave.) E-mail list
    Highest net worth of any Morton’s in U.S.
    D.C. Chamber of Commerce VIP List
    Decision makers in the Region
    BBD Group List
    Exclusive list of public and private sector
    Your Client List
    Up to 100 e-mail invites for name sponsors
    “Inside the Ropes” Event:Target Audience
  • All Covered
    Largest IT Provider in Northern California
    D.C. Chamber of Commerce
    Hub for Decision makers in the Region
    Jim Coleman Automobile Group
    7 brands including Jaguar and Land Rover
    Sofio Barone Custom Tailors
    JB Cigars
    Morton’s the Steakhouse
    Miura Golf
    The Art of Shaving
    Newschannel8
    “Inside the Ropes” Event:Sponsors
  • The House of Ruth
    Shelters for Women and children
    MenzFit
    Life skills and clothing for needy men
    Langston in the 21st Century Education Center
    Providing tools and tutoring East of the Anacostia
    “Inside the Ropes” Event:Charities
  • Sponsor Opportunities
  • Questions and Answers