This report is a detailed look into the NBA's expansion into the UK. Included in the report are:
- Our Fan Evolution Model: how fans can go from casual bystanders to retained customers
- The challenges faced by the NBA and the teams participating in 2014 Global Games
- The impact previous NBA UK events have had on social media and lessons from these events
- Which NBA teams are currently the most talked about in the UK
- The importance of leaving a legacy from the Global Games
- How social media can help the NBA drive revenue
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