Service Innovation
An Innovation Ignition workshop
by
Crafitti Consulting
Friday, June 26, 2009
Bangalore, India
Crafting Innovation Together

Why service innovation?
• “A crisis is just an opportunity to change the status quo”.
• “In times of plenty, customers look for new products; in times
of need, customers need the right services”
Better or new services are not the resultant of
random ideas –
they need to be DESIGNED!
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Elements of Service Innovation
• Basics of Service Innovation
Crafitti’s • The Lean Inventive Systems Thinking
Approach
Lean Inventive Systems Thinking approach
• Gaining insights
– User Analysis and Multiple Intelligences
provides integrates powerful frameworks for
– Value Stream Analysis – waste reduction
service innovation and value maximization
• The Systems View
– Space-time holistic landscape
– Relationships, dependencies and
contradictions
– Function and Value
• Scenario Building
• Ideality Thinking and Trends of Evolution
– triggers to generate powerful ideas
• Set-based convergence – the ability to
bring maximum ideas to life, faster
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Who should attend?
• Product and service portfolio owners
• Brand Managers
• Designers
• Service architects
• Business process owners
• Business Analysts
• Project managers
• Customer relationship and engagement managers
• Academicians involved in service innovation research and teaching
All participants will get a certificate of participation from Crafitti Consulting Private Limited.
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Key Take-aways
The workshop will lead the participants through a live service innovation
activity.
At the end of this workshop participants will be able to:
• Gain business advantage through service innovation
• Respond to customer need and demand
• Improve service delivery approaches
• Rethink their services portfolio
• Make their current services portfolio more efficient and unlock hidden capacity
• Design new services to exploit market opportunities
• Reach out to customers with greater value offerings
• Clearly differentiate with respect to competition
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Registration Fee: Rs. 5000
(Rs. 4, 000 early bird price for registrations until June 15, 2009)
Includes instructional fees and materials. Discounts are available to companies that send three or more
employees.
Register for the workshop at http://events.linkedin.com/Service-Innovation-Crafitti-Innovation/pub/79072
or send an email to info@crafitti.com with:
Your name:
Your organizational affiliation:
Your email id and reach number:
Contact:
Karthikeyan Iyer
( 9740533255
karthikeyan.iyer@crafitti.com
www.crafitti.com
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About Crafitti
www.crafitti.com
• Crafitti Consulting is an innovation research and
consulting firm.
• Crafitti’s innovation landscape includes the nine arms
of strategy, value, ideas, inventions, productivity,
decisions, networks, complexity and learning applied
to business, science and technology contexts.
•
• Crafitti uses a co-crafting approach to facilitate
innovation with the help of powerful frameworks,
techniques and tools, honed over the years through
research, experimentation and grassroots
application.
• This workshop on Service Innovation is a part of
Crafitti’s Innovation Ignition Workshop Series — a
periodic interaction with industry and the public at
large to proliferate contemporary innovative
thinking.
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About Karthikeyan Iyer
Karthikeyan Iyer (Karthik) is a co-founder,
director and co-crafter at Crafitti Consulting.
Karthikeyan.iyer@crafitti.com
• Karthik has close to a decade of industry experience; over the past several years,
he has pioneered and facilitated the use of structured innovation frameworks like
Lean and TRIZ in live enterprise contexts including business and technology
strategy, technology evolution, patent portfolio management, grassroots problem
solving and ideation, process productivity, customer value and organizational
innovation capability.
• Several of his papers and articles on innovation and strategy have been published
in leading online journals.
• His current areas of interest include innovation culture and chaos theory, open
innovation, social networks, inventive principles and technology evolution trends.
He blogs at http://kartzpot.blogspot.com.
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