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Seo development mishaps

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Common SEO development mishaps that I encounter. For San Diego Javascript.

Common SEO development mishaps that I encounter. For San Diego Javascript.

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  • 1. SEO Development Mishaps Common SEO issues that can occur during website development and/or migration. PullMKT – Data Driven Marketing Howlington (beta)– We deliver your favorite pet food and products at the lowest price, 100% guaranteed. Joshua Ansell-McKinnon @iamjoshing
  • 2. Is SEO Dead?
  • 3. Has a full time social media team My Life Doesn‟t Use Analytics
  • 4. xxxx xxxx
  • 5. http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx http://www.slideshare.net/randfish/gaining-traction-inbound-marketing-for-startups
  • 6. Incase you‟re wondering http://www.conductor.com/blog/2013/06/data-310-million-visits-nearly-half-of-all-web-site-trafficcomes-from-natural-search/
  • 7. One Minute On The Internet 75% Increase „12-‟13 http://qz.com/150861/a-snapshot-of-one-minute-on-the-internet-today-and-in-2012/
  • 8. 5,040,000,000 searches/day Not including other search engines, Quora, Stackoverflow, etc.
  • 9. Start Here
  • 10. Site Architecture http://moz.com/blog/site-architecture-for-seo
  • 11. Meta Keyword Don‟t Matter • <title> • rel=“canonical” • meta name=“description” (CTR) • alt=“tag” • Structured Markup • authorship • video • news • etc.
  • 12. Migration Old Site
  • 13. Redirection
  • 14. Speed
  • 15. Resources • http://moz.com/blog/the-web-developersseo-cheat-sheet-2013-edition • https://developers.google.com/speed/page speed/ • http://www.google.com/webmasters/ • http://www.bing.com/toolbox/webmaster • https://github.com/airbnb/rendr
  • 16. Questions Slides: http://bit.ly/SEOmishaps • http://PullMKT.com – Data Driven Marketing • http://Howlington.com (beta)– We deliver your favorite pet food and products at the lowest price, 100% guaranteed. • Joshua Ansell-McKinnon • @iamjoshing