–
2%    4%                                                                                                   9%             ...
-    –               •      •                    •   140•                    •      •                    •      •         ...
–                    6.7%                                                                                        -12.1%   ...
100%= 4,933        5,282   4,741   4,908   5,154   5,488    5,954                              32.3%    100%              ...
–                                         •                                         •                                     ...
rint                                                             -                                                    -   ...
rint                                                                                                                      ...
–                                                                                 10                                      ...
rint                                              -                                                         -             ...
#1                                   #2                                   #3                                   #4         ...
-                     -                                            1                        1                             ...
44.6%    63%                                                                              59%                             ...
2012     •                                                                                    •                           ...
(%)                                -                                                                                      ...
*                                                                                                    **                   ...
Souq.com —                           -                                                                      Souq.com      ...
–         •         •         •         •         •         •         •         •         •         •         •         •17
–                          The evolution of Turkish soaps                               2007              2008-11         ...
127     96%             42%                                                                                               ...
94%                                                                                71%               200                  ...
1           71%                     53%         52%                                            32%                        ...
–      80%                                                                             100%      60%      40%             ...
66%     61%                                                                                 53%                           ...
8%                          6%                25%        26%                   -                                          ...
•                                    -                                                                                    ...
•                                                 80%                                             •                       ...
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ناديدبي للصحافة يطلق الإصدار الرابع من "نظرة على الإعلام العربي

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ناديدبي للصحافة يطلق الإصدار الرابع من "نظرة على الإعلام العربي

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ناديدبي للصحافة يطلق الإصدار الرابع من "نظرة على الإعلام العربي

  1. 1. –
  2. 2. 2% 4% 9% (11) Radio (7) 9% (7) Service providers (10) (5) 43% (7) Content providers (4) (4) (7) Online (14) (5) Others TV channels/ broadcasters 15% Print (7) (5) (21) (4) (3) 18% (4)1
  3. 3. - – • • • 140• • • • • • - • • • • • • • • • • - – • • • • – • •2
  4. 4. – 6.7% -12.1% 5,954 7.1% 6,000 -10.3% 29.8% 5,488 3.5% 5,611 5,154 5,281 4,908 4,933 5,000 4,741 4,322 4,000 3,000 2,000 1,000 0 2015 2014 2013 2012 2011 2010 2009 2008 20073
  5. 5. 100%= 4,933 5,282 4,741 4,908 5,154 5,488 5,954 32.3% 100% 9% 8% 8% 8% 8% 8% 8% 5% 5% 6% 6% 6% 6% 27.2% 1% 2% 6% 4% 6% 8% 9% 10% 23.3% 21.4% 40% 41% 40% 40% 41% 41% 21.1% 40% 18.0% 6% 5% 5% 5% 5% 5% 4% 16.8% 4.0% 39% 38% 37% 35% 33% 32% 31% 2.8% 0% 2009 2010 2011 2012 2013 2014 20154
  6. 6. – • • • • • • • HD • • • • • • • •5 Source: Deloitte analysis
  7. 7. rint - - 61% 70.8% 53% 68.6% 51% 30.8% 34% 14.5% 11% 8.4% 11% 7.9% 6% 6.1% 5% 5.1% 4% 4.9% 3% 4.0% - - 42.0% 48.0% 39.3% 39.3% 33.3% 31.6% 23.2% 27.7% 21.0% 26.6% 17.2% 23.5% 9.2% 16.6% 8.7% 15.5% 8.2% 14.8% 7.7% 7 7.2%6 Source: Ipsos, Deloitte analysis
  8. 8. rint -ITP 45.3% Total = 25.7% 29 29.1% 8 3.7 14.4% 108 3.0 10.3% 37 1.0% 289 9.8 29 326 16.7 20 1200 28.2 41.0% 43 0 500 1000 1500 21.0% 17.0% 14.0% ITP"  Time Out"  4.0% 3.0% 0.2% ITP  ( )*Ipsos market research in Egypt, Morocco, Saudi Arabia and UAE, Deloitte analysis **Company websites7
  9. 9. – 10 #16 • #16 • #17 • 20 #24 • #26 • • 30 #30 #38 • #39 • 40 • (shorouknews.com) • - 50 - # 90 • #52 • # 151 • • # 157 • # 160 • # 178 • # 234 •Source: Alexa, Company website, Deloitte analysis8
  10. 10. rint - - 36.4 28.7% Hespress 32.8 16.2% 8.7 7.3% 5 6.3% 1.9 5.4% 1.7 4.0% 1.5 3.2% 1.1 3.0% 2M 1.1 2.9% Panet.co.it 1 2.5% - - 21.6% 19% 20.7% 12% 10% 3.6% 7% 3.5% 7% news.google.com 2.8% 6% 2.5% 6% 2.4% 5% 2.0% 5% 1.5% 4% / 1.2% –Source: Ipsos, Deloitte analysis
  11. 11. #1 #2 #3 #4 #5 #6 #7 #8 #9 #10Source: Ipsos, Deloitte analysis 10
  12. 12. - - 1 1 2 2 3 3 4 4 5 5 6 6 7 Les infos 7 8 8 9 9 10 10 - - 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 CID 10 1011 Source: Ipsos, Deloitte analysis
  13. 13. 44.6% 63% 59% 25.6% 21.5% 91% 9% 3.3% 27% 2.5% 0.8% 3% 1.7% 57% 82% 19% 12% 80% 20% 40% 6% 22% 5% 1% 1% 2% 1%Source: Ipsos, Deloitte analysis12
  14. 14. 2012 • • • • • • • " " " " 2011 • 1 " " • SPT Arabia •13 Source: Company websites, AME Info 2011/2012, Deloitte analysis
  15. 15. (%) - - 9.0% 33% 3.0% 5.8% / 12.0% 24% 24% 23% 18.3% 15% 28% 11% 20% 11% 11% 46.0% 29.6% 3% 4% 72% 16% / 3% 3% 2-3 31.7% 24.0% 2012 2009 2009 2012 (%) - - 1.0% 3.1% 7.0% 4.7% 5.4% 29.3% 12.0% 8.2% 8.0% 9.4% 19.6% 15.9% 7.0% 12.8% 4.7% 7.0% 24.1% 21.8% 9.2% 17.9% 23.1% 6.1% 83% 2.4% 17% 7.7% 9.0% 6.4% 6.4% 7.7% 52.0% 4-5 2-3 / 42.8% 2009 201214 Source: Ipsos market research in Egypt, Morocco, Saudi Arabia and UAE, Deloitte analysis
  16. 16. * ** *** ? 33% 22 20% 7% 58 17% 23% Mean= 19 - 80% 77% 3 9% 32 11% 24 23% 33 **** 31% 12% 4% 11% 25% $1-$4 27% 3 Mean = 73% 13% USD 25 18% $5-$9 13% 88% 28% 57% 9$ * Ipsos market research UAE (sample size =315) and KSA (sample size =395) ** Based on a survey of 2,950 respondents -Apps Arabia- Apps Arabia Mobile Report MENA *** Ipsos market research in Egypt, Morocco, UAE and KSA15 **** Itunes store (UAE) - Top 200 free apps in terms of downloads (March 2012)
  17. 17. Souq.com — - Souq.com Boundless Drop • • • • • Run2Sport : • twofour54 • • • •Source: Deloitte interviews, analysis, company websites, Arab Advisors Group16
  18. 18. – • • • • • • • • • • • •17
  19. 19. – The evolution of Turkish soaps 2007 2008-11 2012 17% • • • • • 11% Arab Got Talent • • 24% 76% Celebrity Duets • • 6% Star Academy • • Top Chef • • • • • • … • xx % of total outputs18
  20. 20. 127 96% 42% 87 15% 4% 1% 58 60 45 39 24 26 89% 8 12 17 2 5 6 6 46% 15% 7% 6% 72% 57% 32% 19% 57% 3% 1% 38% 29% 62% 22% 54% 39% 5% 4% 9% 6% DVD 3%19
  21. 21. 94% 71% 200 56 180 50% 160 33% 34% 38% 31% 29% 140 22% 10% 120 x 8.2 100 80 60 77% 63% 40 93 54% 94 39% 20 34% 35% 28% 30% 18% 19% 0 EPL 320
  22. 22. 1 71% 53% 52% 32% 2 50% ( ) 43% 14% 13% 13% 11% 5% 3% 3 ( ) .21
  23. 23. – 80% 100% 60% 40% 65% 80% 20% 35% 0% 60% – 40% 79% 100% 71% 71% 80% 45% 20% 60% 92% 40% 82% 80% 72% 20% 0% 0%Source: Interviews with industry professionals (sample = 91)22
  24. 24. 66% 61% 53% 50% 51% 39% 34% 34% 19% 29% 11% 5% 16% 2009 2012 13% 0.10 11% 0.08 0.06 8.3% 0.04 0.02 2.3% 0 2012 2011Source: Ipsos, Company website, Alexa, Deloitte analysis23
  25. 25. 8% 6% 25% 26% - News, 3 - 12% 3% - 58% 11% 16% 19% 19% 14% 9% 8% - 31% 31-45 41% 16-30 19% 14% 17% 19% 28%Source: Ipsos24
  26. 26. • - 47% 2010 2011 • 30% 29% 20% • 18% 15% 17% 12% 10% 6% 3.4% 3.4% 1.5% 1,400,000 1.1% … 0.5% 0.5% 25 1,200,000 0.3% 0.2% 995,000 0.1% • 0.1% 0.1% 640,000 0.1% • 0.1% 620,000 0.0% 0.0%Source: Arab Social Media Report, Deloitte research & analysis25
  27. 27. • 80% • 60% • 40% 65% • " " 20% • 17% 19% 0% •*Industry interviews,Deloitte analysis26

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