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shoutlet social media tool

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Enterprise social media management software: Facebook/Twitter/ YouTube mgmt, Social CRM, multi-location features, contests, HTML5 web apps, analytics. …

Enterprise social media management software: Facebook/Twitter/ YouTube mgmt, Social CRM, multi-location features, contests, HTML5 web apps, analytics.

http://www.shoutlet.com

Published in: Technology, Business

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Transcript

  • 1. Holiday Season = Sales Source: National Retail Federation Holiday FAQ, http://www.nrf.com/modules.php?name=Pages&sp_id=1140 2
  • 2. Holiday Consumers Are Social 3
  • 3. Retail Facebook Pages Influence Purchase Decisions 4
  • 4. Consumer Follow Retailers on Twitter for Sales 5
  • 5. Consumers Use Social to Express Their Opinions 6
  • 6. Launch a Facebook Contest 7
  • 7. Repurpose & Promote Existing Marketing Programs 8
  • 8. Repurpose & Promote Existing Marketing Programs 9
  • 9. Ready Your Social Media Response TeamSocial CRM – Facebook, Twitter, &YouTube Monitoring & Tracking• One-stop look at whos interacting with your company• Categorize fans and uncover influencers• Tag posts and comments• Assign & prioritize tasks for team members• Flag activity by keyword (e.g. highlight inappropriate language or relevant products, events, or brand-related terms) 10
  • 10. Create a Facebook Store Facebook Commerce is a viable retail platform: •Average Facebook store conversion rate is 2-4%, on par with web store conversions of an average 3.4% •Fans of a brand on Facebook spend 117% more compared to a non-fan •Likelihood a customer will purchase increases 51% after clicking the “Like” button •Rachel Roy’s pop up jewelry store on Facebook sold out in 6 hours – making it the 3rd highest daily sales made by Rachel Roy – ever Source: : http://socialcommercetoday.com/f-commerce-statistics-roundup-facebook-commerce-by-the-numbers/ 11
  • 11. EdgeRank Principle #1 – Post Photos 1. Post Photos 12
  • 12. EdgeRank Principle #2 – Post Videos 2. Post Videos 13
  • 13. EdgeRank Principle #3 – Include Links 3. Include Links 14
  • 14. EdgeRank Principle #4 – Ask Questions and Involve Fans 4. Ask Questions and Involve Fans 15
  • 15. EdgeRank Principle #5 – Put Your Fans in Charge 5. Put Your Fans in Charge 16
  • 16. EdgeRank Principle #7 – Time & Frequency 7. Time & Frequency 17
  • 17. EdgeRank Principle #8 – Use Web Apps 8. Use Web Apps 18
  • 18. EdgeRank Principle #9 – Find Your Brand Voice 9. Find Your Brand Voice 19
  • 19. EdgeRank Principle #10 – Ask For Likes and Comments 10. Ask for Likes and Comments 20
  • 20. Get Personal and Use Geo-targeting on Facebook 21
  • 21. Top 8 Things You Can Do NOW 1 Launch a Facebook Contest 5 Ready your social media response team 2 Repurpose and promote existing 6 Create a Facebook store in marketing programs minutes Employ Facebook 3 Put your campaigns on auto- 7 EdgeRank principles to pilot with scheduling features increase engagement Design custom Facebook 4 Page tabs 8 Get personal and use geo- targeting on Facebook 22
  • 22. Thank Youwww.mobizoneinc.com