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Middle East Media Guide 2012

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  • 1. Media information
  • 2. Media informationMiddle East & North AfricaMedia Guide 2012The MENA Media Guide is the only comprehensive, accurate andup-to-date media directory for the Arab world.Containing over 4,800 media listings across 18 countries,this key reference book offers advertisers a uniqueopportunity to showcase their products and services toa specialised target audience - companies and agenciesseeking media outlets and services in the Middle East &North Africa.Our first eight editions have firmly established the MiddleEast & North Africa Media Guide as a must-have resource,and thousands of well-thumbed copies can be found inoffices across the Arab world - and beyond.From large multi-nationals to small companies, thosedealing with the regional media have found the bookinvaluable and are eagerly awaiting the fully revised,updated and expanded 2012 edition.Client testimonials...“The book - for us - is an invaluable guide and serves COVERAGEto strengthen our media database, as well as provideour clients with even more regional exposure”Louay Al-SamarraiActive PR, United Arab Emirates“An invaluable resource for anyone who wishes tostrategically define a regional campaign.”Qais Abu-LabanBQ Capital, Jordan“One of a kind and very useful”Fumihiko IwamotoK&L Advertising Asia Pte Ltd, Singapore Algeria Kuwait Qatar Bahrain Lebanon Saudi“Really helps me in my job - I benefit from it on a Egypt Libya Syriadaily basis” Iran Morocco TunisiaZakia Suhail Al Musharrakh Iraq Oman UAEMedia Coordinator Jordan Palestine YemenDubai Ports, Customs and Free Zone Corporation
  • 3. Middle East & North Africa Media Guide 2012 “ An exceptionally useful guide. Gulf Business ” The Facts Once a year Once a week Frequency of use 1% or more Every 2-3 32% The Middle East & North Africa Media months Guide has a shelf life of one full year, 9% giving advertisers maximum, and repeated exposure. Unlike magazines or newspapers which are often discarded after being read, 90% of Middle East & North Africa Media Guide customers refer to the guide at least once a month, with 32% using the book once a week or more. 2-3 times a Once a (Source: Sample survey of customers) month month 15% 43% Australasia 1% N. America 6% GCC Countries Geographic breakdown 57% Asia The 2012 edition of the Middle East & North 3% Africa Media Guide will be available in bookshops across the region, and worldwideEurope through our website. Many of our 7% international customers use the book to find media outlets for their own advertising requirements in the Middle East & North Africa, as well as finding suppliers and creative partners. Rest Of Middle East 26% PR Agencies 23% In-house PR, Advertising or industry Customer breakdown by Other Media Buying 7% 32% The Middle East & North Africa Media Guide is viewed as an essential directory Broadcasters for people working in, and with, the 6% media across the region - including in-house advertising and PR managers at Universities major local and international companies, 5% media buyers and planners, PR agencies, advertising agencies, media analysts, Public Bodies publishers, broadcasters, marketing 5% companies, government ministries, charities and universities. Publishers 7% Ad Agencies & Media Buyers 16%
  • 4. “ An essential tool for anybody ” working in, or with, the mediaMiddle East & North Africa across the Arab world.Media Guide 2012 Khaleej TimesChaptersEach chapter is introduced Radio - State and independent Advertising & PR -by insightful editorial giving radio stations listed by country Advertising Agencies, Mediaan overview and analysis of and language. Buying & Planning Agencies,each sector. News & Photo Agencies - Outdoor Media, Public Government and independent Relations Agencies, and Newspapers - National and news agencies, and stock Advertising Representatives.regional newspapers listed by photo libraries. Events & Exhibitions -country and language. Production Companies - Exhibition organisers, stand Magazines - Consumer, Independent production manufacturers, and eventtrade and special interest companies listed by country. management companies.magazines listed by category New Media - Major websites Media Resources - Journalistand language. and portals, media websites Associations, Media Free Television - State and and digital media agencies. Zones, Circulation Auditors,independent TV stations listed World Media - Contact Media Research & Monitoring,by category and language, details for some of the worlds Newspaper & Magazineplus pay-TV networks. largest media companies. Distributors. Dont get lost in the crowd... Stand Out! Supplement your listing and stand out from the crowd. “ The Middle East & North Africa Media Guide is designed to be as comprehensive as possible with free An essential resource…. basic listings for all regional media companies. no one else has attempted to create a directory of The only way to grab attention and stand out from Middle East media on this your competitors is to enhance your basic listing with an advert. scale. Editor Ben Smalley is a journalist with good credentials who clearly understands the business he is writing about. The guide is well structured ” and intuitive to use. 7Days
  • 5. “ Anyone dealing with Arab ” media will find this guideMiddle East & North Africa book indispensable.Media Guide 2012 TBS Journal The Media Guide 2012 is... Sold by targeted direct mail, A one-year shelf life gives direct sales and in good advertisers maximum coverage bookshops across the region and repeated exposure. Sales of the Middle All advertisers receive a free East & North Africa Media copy of the guide. Guide are fully supported by promotional media campaigns Sold globally through the to maximise exposure and Middle East & North Africa enhance sales. Media Guide website. ADVERTISING RATES & TECHNICAL SPECIFICATIONS All adverts are full colour, dimensions are height x width in millimetres Type AED US$ Trim Size Print Area Inside Front Cover 15,000 4,085 210x149 190x135 Inside Back Cover 13,500 3,675 210x149 190x135 Double Page Spread 18,000 4,900 210x297 190x270 Full Page 10,000 2,720 210x149 190x135 Half Page Horizontal 8,250 2,245 n/a 100x135 Bound-in Bookmark 15,000 4,085 140x45 140x45 (*For bleed ads, add 3mm on all sides to the trim size) Size: A5 CONTACTS Publication date: December 1, 2011 Booking deadline: 30 days prior to MediaSource FZC publication date PO Box 341138 Position: A 10% surcharge is applicable Dubai, United Arab Emirates for special/guaranteed positions (except Tel: +971-4 356 4200 inside front and inside back cover). Fax: +971-4 356 4222 Material: Provide on CD in EPS format Email: sales@middleeastmediaguide.com Material deadline: November 15, 2011 Cancellation: One month prior to Sales Contact: Robair Boctor publication date. Mob: +971-50 751 1568 Binding: Perfect book bound Email: robair@middleeastmediaguide.com www.sociablemedia.me Editorial Contact: Ben Smalley www.middleeastmediaguide.com Tel: +971-4 356 4203 Email: editor@middleeastmediaguide.com MediaSource