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Mailcamp 2012 - 5 minutes on Mobile Email Design
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Mailcamp 2012 - 5 minutes on Mobile Email Design

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Presented by Elliot Ross at Mailcamp 2012

Presented by Elliot Ross at Mailcamp 2012

http://actionrocket.co

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    Mailcamp 2012 - 5 minutes on Mobile Email Design Mailcamp 2012 - 5 minutes on Mobile Email Design Presentation Transcript

    • 5 minutes on Mobile Email Elliot Rossactionrocket.co | @actionrocket
    • actionrocket.coemaildesignreview.com 2
    • Why mobile email?
    • The mobile revolution •  44.8% of the British population now owns a smartphone •  55% of users check mobile email every day •  27% of emails are opened on mobile devicesSources: The Guardian, Comscore, Econsultancy 4
    • Sources: http://www.campaignmonitor.com/blog/post/3495/the-rise-of-mobile-email/ 5
    • 41.8% 27% 21.7% 5.7%Android iPhone Blackberry Windows Comscore 2011 Mobile Report  6
    • To Do:Get the device open stats for your campaigns (Use Litmus.com if your platform can’t do that)
    • Only 20% of users surveyed found mobile email as easy to use as on a computer. Strong Signals: Mobile Email Marketing Is Connecting With Consumers Sources: Comscore, eDialog Mobile Insights report 8
    • 5 easy wins
    • 10
    • 11
    • 12
    • 13
    • 14
    • Responsive design
    • Responsive Design:One HTML, layout adapts for devices 16
    • 17
    • @iamelliotactionrocket.co/mailcampemaildesignworkshop.com