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How Google’s Penguin updatewill affect SEO copywritersThe party is over spammers!
Google’s ranking algorithmGoogle has launched its latestalgorithm change.It’s called Penguin and it willnot only have an i...
An SEO copywriter does what?SEO copywriting is the process of making surethat search engines know what your website orblog...
What are the new rules?“Make pages primarily for users, not for search engines”                                         Go...
So what’s your game plan?BE WARNED: If you’re are simply focused onflooding the internet with keyword-laden content,it’s t...
Read the full story on the blogYou can find this blog post in full onThe Copy Detective:http://www.copywritematters.com.au...
Contact me             If you want copywriting with personality and             action - drop me a line at …             w...
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How Google’s Penguin update will affect SEO copywriters

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Google has launched its latest algorithm change.

It’s called Penguin and it will not only have an impact on the ranking results, it will affect how SEO copywriters go about their business.

Or will it?

Published in: Technology, Business
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Transcript of "How Google’s Penguin update will affect SEO copywriters "

  1. 1. How Google’s Penguin updatewill affect SEO copywritersThe party is over spammers!
  2. 2. Google’s ranking algorithmGoogle has launched its latestalgorithm change.It’s called Penguin and it willnot only have an impact onthe ranking results, it willaffect how SEOcopywriters go abouttheir business.Or will it? [dundunduuuuun]
  3. 3. An SEO copywriter does what?SEO copywriting is the process of making surethat search engines know what your website orblog post is about so they can match your contentto online queries being entered.An SEO copywriter maximises the use of certainkeywords while still creating an engaging andvaluable experience for your visitor.Got it?
  4. 4. What are the new rules?“Make pages primarily for users, not for search engines” Google’s quality guidelines.• Keyword stuffing is a no no• Don’t fixate on keyword density• Focus on just one or two keywords• Use plenty of related keywords• Highlight whole phrases, rather than just keywords• Use keywords And related words in your links
  5. 5. So what’s your game plan?BE WARNED: If you’re are simply focused onflooding the internet with keyword-laden content,it’s time to change your game.BUT…If you are creating valuable, engagingcontent with your readers in mindAnd you’re using your keywords….You’ll be just fine.
  6. 6. Read the full story on the blogYou can find this blog post in full onThe Copy Detective:http://www.copywritematters.com.au/googles-penguin-update-affect-seo-copywriters/
  7. 7. Contact me If you want copywriting with personality and action - drop me a line at … www.copywritematters.com.au /copywritematters @copywritemattrs Copywrite Matters Copywrite Matters Subscribe to The Copy Detective blog for a new copywriting mystery solved every week … www.thecopydetective.com.au
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