Your SlideShare is downloading. ×
Copywrite matters Content Marketing Seminar March 2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Copywrite matters Content Marketing Seminar March 2012

1,252
views

Published on

This is part one of a seminar showing small business owners how they can share their knowledge using content marketing to pull customers to them (rather than simply pushing marketing message …

This is part one of a seminar showing small business owners how they can share their knowledge using content marketing to pull customers to them (rather than simply pushing marketing message out).

Part two looked at SEO copywriting and how to actually create online marketing that search engines can match to online searches.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,252
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Online marketing that yourcustomers and Google will L ve How to turn your knowledge into more profitable business
  • 2. PART I – CONTENT MARKETING
  • 3. What is content marketing? the technique of creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers
  • 4. Content marketing is:Communicating without Selling Start building relationships Become a trusted expert = leads and sales
  • 5. Internet, newspapers, ads etc…. Other people we know Most trusted
  • 6. Step 1: Create ContentBlog posts How To guidesVideos Tips and HintsPodcasts InterviewsSocial media Product reviewsPresentations EditorialWebinars Industry newsEbooks Case studies
  • 7. What makes great content? Highly relevant Educational Easy to digest Visually appealing Conversation inviting Sharable DEFINITELY NOT PURE SELLING
  • 8. Step 2: Create a community
  • 9. Getting started with Social Media Marketing• Create social media pages• Start connecting with other people• Start engaging with other people• Share your content• Invite discussion• Keep at it 
  • 10. A Case Study…Copywrite Matters Questions?
  • 11. Google Analytics – an overview
  • 12. Where is my website traffic coming from?
  • 13. How do people find me?
  • 14. Where do people link from?
  • 15. LET’S TAKE A BREAK

×