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7 practical ways to turn your old blog posts into new business
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7 practical ways to turn your old blog posts into new business

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Your blog is a gold mine of knowledge and ideas. That’s exactly what your audience thinks but how often do you review your old blog posts looking for new ways they can work hard for your business? The …

Your blog is a gold mine of knowledge and ideas. That’s exactly what your audience thinks but how often do you review your old blog posts looking for new ways they can work hard for your business? The great thing about content marketing is that once you come up with an idea you can share that idea in lots of different ways, even turning it into lots of new ideas. Here are seven ways you can do just that.

You can access a video that steps through this slidedeck on Copywrite Matters TV: http://www.youtube.com/watch?v=s3U70FIWNuU

Published in: Business, Technology

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  • 1. Discover 7 practical waysto turn your old blog postsinto new business!
  • 2. Content MarketingYour blog is a gold mineof knowledge and ideas.That’s exactly what youraudience thinks but howoften do you review yourold blog posts looking fornew ways they can workhard for your business?
  • 3. Make your blog posts work hardThe great thing about content marketing isthat once you come up with an idea you canshare that idea in lots of different ways, eventurning it into new ideas! If you do it well you can use old content to reach new customers.
  • 4. 7 Ways to repurpose your blog posts1. Look for ideas you can expand or follow up on1. Review them for linking and optimisation1. Convert your old blog posts into new formats1. Create a popular posts summary1. Share those old blog posts1. Turn your blog posts into an ebook1. Turn your blog posts into an autoresponder series
  • 5. Read the full story on the blogDid you ever realise you were sitting on such avaluable gold mine?You can read this blog post in full onThe Copy Detective.
  • 6. Contact me If you want copywriting with personality and action - drop me a line at … www.copywritematters.com.au /copywritematters @copywritemattrs Copywrite Matters Copywrite Matters Subscribe to The Copy Detective blog for a new copywriting mystery solved every week … www.thecopydetective.com.au