Type : wholly owned subsidiary of yum!
Founded : Wichita Kansas , USA 1958
Founder : Dan and Frank Carney
Slogan : MAKE IT GREAT
Franchise owner in India : Rajan Khilachand
in Goa Pizza Hut has 2 outlets (Cangulate, Margao)
Upcoming project in Panjim .
“To be the best pizza for every pizza occasion”
“ Alone we are delicious, Together we are
We are P.E.A.R.L.S
PASSION for excellence in Doing everything.
EXECUTE with positive energy and need.
ACCOUNTABLE for growth in customer satisfaction.
RECOGNIZE the achievement of others and have fun doing it.
LISTEN and more importantly, respond to the voice of the
To make the people know that for all the eating
items they desire to eat can be made available in
minimum time without our effort excluding
To improve the well being of our
customers, community and people connected to
our enterprise. “RUN GREAT RESTURANTS”
their goal is to reach 85% recognition of the new
product in their target market.
As with all businesses, the most important goal
of a company is to increase revenue and profits.
Customer satisfaction is for most.
Practice what we preach: integrity, ethics and
Name recognition is the biggest strength.
Full service restaurants as well as delivery
Offers large variety of products to their
Marketing of the company is also another
bigger strength of pizza hut.
Good quality products at affordable prices.
Dissatisfaction among loyal customers.
Higher overhead costs, due to restaurants.
Good quality and good service results in high
Lack of parking facilities is another weakness.
They mostly operate in urban areas.
innovative pizzas, new flavours and recipes.
can offer discounts, offers and coupons to
acquire market share.
New online ordering
Increasing competition in the pizza industry.
Rising prices of cheese
Also faces competition from other international restaurant
chains like Kfc,Mc Donald's , dominos.
Local restaurants also provides pizzas at more affordable
Even the grocery stores provide frozen pizzas and makeit-yourself pizzas.
hut has successfully used the high
/low pricing strategy when setting the retail
price of its products.
pizzas start at just Rs 44/-
hut is using low price for meal and
expensive for high end.
outlets are Located in highly crowded places.
34,000 outlets in 100 countries.
It calls itself a family restaurant rather than
young generation eating point.
The seats, couches are comfortable to seat.
Usually seen in airports & shopping malls.
Nice music is played at the back.
The bell- tradition of pizza hut.
Location in India
Entered in 1996, opened its first
restaurant in Bangalore.
Not included all kinds of pizzas like
Menu as per Indian customer.
Opened its 1st vegetarian restaurant in
Surat , Ahmadabad, Mumbai Chow
Pizza hut STP in India
refers to identifying the areas
where people `have high disposable income.
hut works on following segments
group is 12-30 years.
Types of segmentation
Middle level and upper middle level
Based upon lifestyle,
life, and spending behavior
Teenagers of school & collage
Pizza hut has done their positioning in the target
market by keeping in view two basic factors:
„customer mania‟ which makes customers unique
Differentiate in terms of needs & value to the company .
Customer mania a kind of service.
Customization based on income groups, income level, age
& life style.
Provides products at affordable prices
Online ordering system
Hot line for complaint redressal.
Unique dinning experience .
to pizza hut Margao
management by Sujit