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India Fest 2010 - Media Packet

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A detailed description of the Memphis India Fest event.

A detailed description of the Memphis India Fest event.

Published in: Entertainment & Humor

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  • 1. India fest 2010
    August 28 2010
    Media Packet
    Agricenter international
    Memphis
    7/11/2010
    1
    IF 2010 - Festival Information & Media Packet
  • 2. Contents
    India Fest
    Cover release
    Contact Info
    What is, History , By the Numbers
    What it means for the Memphis community
    India Fest 2010 – Programming Information
    August 28th – What to expect
    August events – Community Alliances
    India Fest 2010 – Team
    India Association of Memphis
    Appendix – additional coverage information
    7/11/2010
    IF 2010 - Festival Information & Media Packet
    2
  • 3. Inidafest – an overview
    Namaste (Greetings) - Swagath (Script to the right - Welcome)
    India Association of Memphis (IAM) will host the 8th Annual IndiaFest(IF 2010) on August 28th at Memphis Agricenter International. Initiated in 2003, this has become the showcase of India’s rich & diverse culture in the Memphis Metro Area. There will be opportunity for everyone to explore the rich cultural heritage of India. IndiaFest has 4-5 core focus areas - a bazaar with vendors selling merchandise (e.g. exotic fashion wear, ethnic jewelry, home décor, Green products), food from local Indian restaurants & purveyors, other gastronomic delights representing India’s culinary diversity made by the people from the various regions of India now living in the Memphis area, cultural segment featuring an open mike, a cultural challenge segment, kids activities with an Indian touch, cultural exhibits/presentation and a food demo. There will be something for everyone to enjoy.
    READY – TAKE ONE – ACTION. As an experience theme, attendees on 28th will learn and enjoy – “Journey Through Indian Cinema”. Bollywood – The World’s Biggest Entertainment Factory will be a prime showcase and we will bring the vast variety of Bollywood and India’s movie production front & center to the mid-South area attendees.
    IndiaFest is a strong testament of the diversity that thrives in the mid-south and is a commitment to the values of diversity, inclusion and community involvement.
    Don’t you want to be part of covering this fantastic event? The attached packet provides you detailed information on the various events and activities you can engage and cover for your audience.
     Please visit our website for updated event schedule and info http://indiafest.iamemphis.org/.
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    IF 2010 - Festival Information & Media Packet
    3
  • 4. Contact - Reach us at
    7/11/2010
    IF 2010 - Festival Information & Media Packet
    4
  • 5. Event Programming – August 28th from 10:00 to 6:00
    • Bazaar Section: Experience a vivid kaleidoscope of Indian music, food, art, fashion, language and literature. The multiple kiosks will bring alive various facets of India, including an unforgettable gastronomical experience
    • 6. Talent Show: A Talent Show Contest runs concurrent to the Bazaar Section and will exhibit Indian dance and music performed by local talents
    • 7. Food Demo: For all the food enthusiasts a way to learn and try out new recipes and cuisine from across India’s varied cuisine
    • 8. Kids Corner: Kids get to explore India through Indian story time, dance lessons, various engaging and learning activities, IndiaQuest, carnival games and fascinating craft activities. Age appropriate for kids 4 thru 12
    • 9. Cultural Performances: The cultural showcase is a sit-down program showcasing professional thematic performances by artistic talent within the Memphis Indian-American community
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    IF 2010 - Festival Information & Media Packet
    5
    100% FUN
  • 10. Tickets – cost and availability
    Entry
    Adults - $ 2
    Kids (over 5) - $ 1; under 5 are free
    Tentative Tickets Sales Points – available after August 10th(check website for confirmed locations and dates )
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    6
  • 11. IndiaFest adds to diversity and global view of Memphis and it’s citizens
    7
    7/11/2010
    IF 2010 - Festival Information & Media Packet
    Bringing together India and the Memphis community
  • 12. indiafest – by the numbers
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    IF 2010 - Festival Information & Media Packet
    8
    Since 2003 IndiaFest has steadily attracted increasing attendance requiring move to larger locations
    Goals for 2010
    • Marketing goal to increase attendance to 10,000
    • 13. Increased focus on non-Indian attendees
    • 14. Increased use of viral and social marketing channels to drive higher awareness of IF events
    • 15. Leverage Memphis organizations for community events that will help further goal to bring India to Memphis
  • What to expect – food experiences
    7/11/2010
    IF 2010 - Festival Information & Media Packet
    9
    You love Tandoori Chicken, Chicken TikkaMasala, PaneerSaag, Samosas and Naan?
    • Did you know that is food from just one state (Punjab) in India – and you are missing out on all the other states with their distinctive regional cuisines?
    • 16. Flavors & cuisines from Bengali, Hyderabadi, Konkan/Marathi, Tamil, Kerala, Orissa, UP and many, many more
    • 17. Come, take a spice journey to savor & experience India’s true culinary gifts
  • What to expect – food experiences
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    IF 2010 - Festival Information & Media Packet
    10
    You love to eat Indian food and always wanted to learn how to use those spices?
    • Join Chef Vish Bhatt, from the acclaimed SnackBar in Oxford, MS & winner of the 2010 MS Seafood Cookoff as he joins local Memphis chef’s to create food with a wicked twist
    • 18. Food demo at IndiaFest will demystify Indian food and spices – and make you spice it up everyday!!
  • What to expect – Kids experiences
    7/11/2010
    IF 2010 - Festival Information & Media Packet
    11
    Are your kids fascinated by learning about other countries, cultures and languages? Are they hands-on learners to create crafts? Will they love carnival games that teach while being fun?
    • Activities that will engage and be fun for kids from 4 to 11
    • 19. Crafts activity – make an Indian drum, clay model an Indian map
    • 20. Fun activities such as face painting, henna tattoos, carnival style sticky darts, etc
    • 21. Knowledge bowl for older kids
    • 22. Book reading by Robert Arnett and Indian illustrative work by SmitaTurakhia
  • What to expect – cultural experiences
    7/11/2010
    IF 2010 - Festival Information & Media Packet
    12
    You love Music & Dance?
    • Details forthcoming
    • 23. 3 stages - experience India’s diverse cultural heritage of music and dance
  • What to expect – bazaar experiences
    7/11/2010
    IF 2010 - Festival Information & Media Packet
    13
    Want to make a bold & exotic fashion statement? Be more hip than your friend with some cool fashion jewelry?
    Over the years we have had almost 70-80 vendors come to Memphis to showcase their businesses and sell all types of Indian merchandise. We will have vendors selling women’s fashion, jewelry, musical instruments, CD’s, DVD’s, home furnishings, religious artifacts, etc.
    If you love to shop, Memphis IndiaFest is your prime opportunity to get a whole new wardrobe with fun, exotic casual and formal stuff!!
     
     
  • 24. What to expect – bollywood experience
    7/11/2010
    IF 2010 - Festival Information & Media Packet
    14
    You hear Bollywood and you say “what’s that” ?
    You think Slumdog Millionaire is Bollywood?
    • For our theme this year, we are focusing on Indian cinema - Journey Through Indian Cinema. We hope to showcase and bring the vast variety of Bollywood and other movie production front & center for the non-Indian population while providing a strong ambiance inspired by India’s cinema history for the thousands of attendees
  • Events – community alliances offered during August
    7/11/2010
    IF 2010 - Festival Information & Media Packet
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    During the month of August, various local organizations will host fun & exciting events with an Indian flair or India-inspired theme. Check following pages for more details….
  • 25. Alliances – Circa by John Bragg
    Tentative Indian-Fusion Menu inspired by RajiJallepalli (please check back for confirmed details)
    Chilled Cucumber Soup with Dill and Mustard Seeds
    Pan Seared Scallops with Garlic-Scented Zucchini
    Wine Pairing – Sauvignon Blanc
    Baby Lamb Racks with Curry Leaf-Black Pepper Crust and Curried Blackberry Sauce
    Wine Pairing – Cabernet Sauvignon
    Swordfish Rubbed with Tamarind-Ginger Chutney
    Wine Pairing– Merlot/Bordeaux
    Pan Seared Peaches with Brown Butter and Jaggery
    Wine Pairing- Sauternes
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    IF 2010 - Festival Information & Media Packet
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  • 26. Alliances – India Unveiled and Finders Keepers?
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  • 27. Alliances – Buckman Magic Carpet Series
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  • 28. Alliances – A Movie festival
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    BOLLYWOOD
    Additional information forthcoming soon!!
  • 29. Alliances – Doing Business in India
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    IF 2010 - Festival Information & Media Packet
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    Doing Business In India – A Case Study Approach (check back for confirmed speakers and event details)
    Featuring the Deputy Chief of Mission - Embassy of India, US Commercial Service, Memphis based companies currently doing business in India, University of Memphis-Fogelman Business School
    Presented by Memphis Chamber of Commerce
  • 30. IndiaFest 2010 – Planning Team Structure
    7/11/2010
    21
    IF 2010 - Festival Information & Media Packet
    • 6 Core Tracks to develop the planning; each headed by track director(s)
    • 31. 2 new tracks that we have launched for 2010 – Business Development and Festival Administration
    • 32. Overall estimated 100 – 140 volunteers for successful planning, implementation & conduct of festival
  • India association of Memphis
    • Incorporated in 1980, it is a cultural, religious, educational, literary, civic, social and charitable organization registered as a 501c (3) in the state of TN
    • 33. Provides a platform for the members of the Indian American community and all others, in the Shelby County and the surrounding areas to foster a closer association among people with similar beliefs, aims and ideals
    • 34. Caters to ~ 7,000 to 8,000 people of Indian descent in mid-south (numbers are estimates based on 2000 US Census numbers)
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    IF 2010 - Festival Information & Media Packet
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  • 35. Appendix – additional information
    Festival Website - Indiafest 2010
    Website - India Association of Memphis
    Blog – IAM Blog
    IndiaFest Media Coverage
    Web
    Google Videos
    Facebook
    Local Media
    2009 Commercial Appeal
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    23
  • 36. Festival photos - bazaar
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  • 37. Festival photos - food
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  • 38. Festival photos – food demo
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  • 39. Festival photos – Cultural shows
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  • 40. Festival photos – kids corner
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  • 41. Festival photos – people, décor
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  • 42. Festival photos – guests and special visitors
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  • 43. Our past sponsors
    To be updated
    7/11/2010
    31
    IF 2010 - Festival Information & Media Packet