Considering Christ in Social Media

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This presentation will be shared at the 2014 AFLC Home Missions retreat in Mesa, AZ, with the purpose of equipping home missions churches to use social media to help promote ministry and ultimately the truth of Jesus Christ.

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Considering Christ in Social Media

  1. 1. Considering Christ in Social Media “…He saw a great crowd and He had compassion on them” Mark 6:30-44
  2. 2. Considering Christ in Social Media Why? Great crowds of people – in need of a Shepherd
  3. 3. Considering Christ in Social Media
  4. 4. Considering Christ in Social Media
  5. 5. Considering Christ in Social Media Why? *80 billion minutes per day spent on Facebook alone* *http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
  6. 6. Considering Christ in Social Media Why? Teenagers are finding worth and escape on Twitter http://usatoday30.usatoday.com/tech/news/story/2012-02-04/twitter-teens-pew/52948278/1
  7. 7. Considering Christ in Social Media The percentage of teens moving to Twitter has doubled in two years http://usatoday30.usatoday.com/tech/news/story/2012-02-04/twitter-teens-pew/52948278/1
  8. 8. Considering Christ in Social Media “…it’s the only thing I have to myself…cause my parents don’t have one.” http://usatoday30.usatoday.com/tech/news/story/2012-02-04/twitter-teens-pew/52948278/1
  9. 9. Considering Christ in Social Media Why? 37% of 18-29-year-olds use Instagram http://jennstrends.com/instagram-statistics-for-2014/
  10. 10. Considering Christ in Social Media Why? 57% of Instagram users use it daily http://jennstrends.com/instagram-statistics-for-2014/
  11. 11. Considering Christ in Social Media Why? Are they looking at worthwhile things?
  12. 12. Considering Christ in Social Media Why? “…He had compassion on them…”
  13. 13. Considering Christ in Social Media Why? It’s free! (or nearly free)
  14. 14. Considering Christ in Social Media How? Strategy first. Don’t start something you can’t support.
  15. 15. Considering Christ in Social Media How? Strategy, setup, execution.
  16. 16. Considering Christ in Social Media How? Free* Tools: Facebook Pages (not profiles)
  17. 17. Considering Christ in Social Media How? Tools: Facebook Pages (not profiles)
  18. 18. Considering Christ in Social Media How? Free* Tools: Twitter – where teens are going
  19. 19. Considering Christ in Social Media How? Tools: Twitter – where teens are going
  20. 20. Considering Christ in Social Media How? Free* Tools: Pinterest – equip and engage your moms
  21. 21. Considering Christ in Social Media How? Tools: Pinterest – equip and engage your moms
  22. 22. Considering Christ in Social Media How? Free* Tools: Instagram – tell your story through photos
  23. 23. Considering Christ in Social Media How? Tools: Instagram – for teens and photographers
  24. 24. Considering Christ in Social Media How? Free* Tools: Don’t forget EMAIL!
  25. 25. Considering Christ in Social Media How? Free* Tools: MailChimp – completely free up to 2000 subscribers
  26. 26. Considering Christ in Social Media How? Free* Tools: MailChimp – completely free up to 2000 subscribers
  27. 27. Considering Christ in Social Media How? Free* Tools: Many more tools exist
  28. 28. Considering Christ in Social Media How? Paid Tools: Social Media & PPC (pay per click) Advertising
  29. 29. Considering Christ in Social Media How? Paid Tools: Available for Facebook, Twitter, Google, and more
  30. 30. Considering Christ in Social Media How? Paid Tools: Target ANYTHING.
  31. 31. Considering Christ in Social Media How? Paid Tools: Country, state, city, zip code
  32. 32. Considering Christ in Social Media How? Paid Tools: Interests, age, gender, life stage, religion, lifestyle
  33. 33. Considering Christ in Social Media How? Paid Tools: Only pay for what people click on
  34. 34. Considering Christ in Social Media How? Paid Tools: Living Word Case Study – Cold Case Christianity
  35. 35. Considering Christ in Social Media How? Paid Tools: Spent just under $2k | Ads seen by over 500k
  36. 36. Considering Christ in Social Media How? Paid Tools: Over 2,200 clicks on ads | 80% increase in traffic to Living Word’s site
  37. 37. Considering Christ in Social Media How? Paid Tools: Full events both Sunday and Monday night
  38. 38. Considering Christ in Social Media How? Paid Tools: Exposure to our neighborhood, Christians, atheists, agnostics
  39. 39. Considering Christ in Social Media How? Paid Tools: Opened door to discussion with the leader of Sioux Falls Free Thinkers
  40. 40. Considering Christ in Social Media Who? With a little training, anyone can set up social media accounts
  41. 41. Considering Christ in Social Media Who? But…having people who know what they’re doing is helpful.
  42. 42. Considering Christ in Social Media Who? Equip a team. Jesus didn’t do ministry alone.
  43. 43. Considering Christ in Social Media Who? Ministry promoters, writers, designers, web marketers
  44. 44. Considering Christ in Social Media Again…why? Have compassion, teach, shepherd, and feed

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