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Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13

by Director of Social Media at MDG Advertising on Apr 24, 2013

  • 574 views

Nobody Clicks on Boring - Presented at Pubcon New Orleans 4/24/13. ...

Nobody Clicks on Boring - Presented at Pubcon New Orleans 4/24/13.
Get the included infographic at http://ow.ly/kkA2w
(Note: this is the most incredible presentation on slideshare - viewer discretion is advised)

1) Know your audience
2) Determine what reaction you want your reader to feel (courtesy of Priceline.com Co-Founder Jeff Hoffman)
3) A/B Test ad images and copy
4) STAND OUT
5) Content is King - Image is Everything

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Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13 Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13 Presentation Transcript