Nobody Clicks on Boring - Presented at Pubcon New Orleans 4/24/13.
Get the included infographic at http://ow.ly/kkA2w
(Note: this is the most incredible presentation on slideshare - viewer discretion is advised)
1) Know your audience
2) Determine what reaction you want your reader to feel (courtesy of Priceline.com Co-Founder Jeff Hoffman)
3) A/B Test ad images and copy
4) STAND OUT
5) Content is King - Image is Everything