@iamJeffCohenDirector of Social MediaMDG Advertising@MDGadvertising
Nobody Clicks onBoringNew Orleans 2013
VSM
VSMVisualSocialMedia
Our Digital Hieroglyphics
Full Circle
The DigitalBattlefield
New Facebook NewsFeed (again)
Twitter Will Switch toDisplay Media byDefault
Twitter Cards
http://pinterest.com/source/YourWebsite.com
http://pinterest.com/source/starbucks.com
Game time!How many times in aday do you think awoman smiles onaverage?A) 40 B) 9 C) 62 D) 28
April is National FacialProtection Month
ClickLikeif you’re gladit’s Friday
Takeaways:1. Know your audience2. Determine what reaction you wantyour reader to feel (courtesy ofPriceline.com Co-Founder...
Motto:Nobody ClicksonBoring!
@iamJeffCohenfacebook.com/iamJeffCohenDirector of Social MediaMDG Advertising@MDGadvertisingmdgadvertising.comjeffc@mdgadv...
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
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Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13

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Nobody Clicks on Boring - Presented at Pubcon New Orleans 4/24/13.
Get the included infographic at http://ow.ly/kkA2w
(Note: this is the most incredible presentation on slideshare - viewer discretion is advised)

1) Know your audience
2) Determine what reaction you want your reader to feel (courtesy of Priceline.com Co-Founder Jeff Hoffman)
3) A/B Test ad images and copy
4) STAND OUT
5) Content is King - Image is Everything

Published in: Business

Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13

  1. 1. @iamJeffCohenDirector of Social MediaMDG Advertising@MDGadvertising
  2. 2. Nobody Clicks onBoringNew Orleans 2013
  3. 3. VSM
  4. 4. VSMVisualSocialMedia
  5. 5. Our Digital Hieroglyphics
  6. 6. Full Circle
  7. 7. The DigitalBattlefield
  8. 8. New Facebook NewsFeed (again)
  9. 9. Twitter Will Switch toDisplay Media byDefault
  10. 10. Twitter Cards
  11. 11. http://pinterest.com/source/YourWebsite.com
  12. 12. http://pinterest.com/source/starbucks.com
  13. 13. Game time!How many times in aday do you think awoman smiles onaverage?A) 40 B) 9 C) 62 D) 28
  14. 14. April is National FacialProtection Month
  15. 15. ClickLikeif you’re gladit’s Friday
  16. 16. Takeaways:1. Know your audience2. Determine what reaction you wantyour reader to feel (courtesy ofPriceline.com Co-Founder JeffHoffman)3. A/B Test ad images and copy4. STAND OUT5. Content is King - Image isEverything
  17. 17. Motto:Nobody ClicksonBoring!
  18. 18. @iamJeffCohenfacebook.com/iamJeffCohenDirector of Social MediaMDG Advertising@MDGadvertisingmdgadvertising.comjeffc@mdgadvertising.com

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