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Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
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Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13

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Nobody Clicks on Boring - Presented at Pubcon New Orleans 4/24/13. …

Nobody Clicks on Boring - Presented at Pubcon New Orleans 4/24/13.
Get the included infographic at http://ow.ly/kkA2w
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1) Know your audience
2) Determine what reaction you want your reader to feel (courtesy of Priceline.com Co-Founder Jeff Hoffman)
3) A/B Test ad images and copy
4) STAND OUT
5) Content is King - Image is Everything

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  • 1. @iamJeffCohenDirector of Social MediaMDG Advertising@MDGadvertising
  • 2. Nobody Clicks onBoringNew Orleans 2013
  • 3. VSM
  • 4. VSMVisualSocialMedia
  • 5. Our Digital Hieroglyphics
  • 6. Full Circle
  • 7. The DigitalBattlefield
  • 8. New Facebook NewsFeed (again)
  • 9. Twitter Will Switch toDisplay Media byDefault
  • 10. Twitter Cards
  • 11. http://pinterest.com/source/YourWebsite.com
  • 12. http://pinterest.com/source/starbucks.com
  • 13. Game time!How many times in aday do you think awoman smiles onaverage?A) 40 B) 9 C) 62 D) 28
  • 14. April is National FacialProtection Month
  • 15. ClickLikeif you’re gladit’s Friday
  • 16. Takeaways:1. Know your audience2. Determine what reaction you wantyour reader to feel (courtesy ofPriceline.com Co-Founder JeffHoffman)3. A/B Test ad images and copy4. STAND OUT5. Content is King - Image isEverything
  • 17. Motto:Nobody ClicksonBoring!
  • 18. @iamJeffCohenfacebook.com/iamJeffCohenDirector of Social MediaMDG Advertising@MDGadvertisingmdgadvertising.comjeffc@mdgadvertising.com