Zakaj v startup svetu nikoli ni vrste pred ženskim straniščem?


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Why is the tech startup world still heavily dominated by men? And what can we do to get more women involved? Slides for a talk presented @ Startup Day at Kino Šiška (

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Zakaj v startup svetu nikoli ni vrste pred ženskim straniščem?

  1. 1. Zakaj v startup svetu nikoli ni vrste predženskim straniščem? Alja Isaković
  2. 2. Me.• Geek. And loving it.• TSstartup, Mobitel Tehnik, E-šolstvo• But...
  3. 3. It’s the year 2012, why am I still one of thefew girls in the room?
  4. 4. “Fun” facts: TSstartup signups demographics Members by gender Teams by gender91% 81% 17% 9% 3% Male Female Male Mixed Female Total sample: 202 people Total sample: 78 teams
  5. 5. Real worldPopulation by gender (Slovenia 2002) 51% 49% Female Male
  6. 6. Why aren’t womeninterested in tech?
  7. 7. Source: Women In Tech | MBA OnlineSource: Why You Need To Speak To Women | LadyGeek But we are.
  8. 8. Why don’t womenwant to build tech?
  9. 9. Boys do it better? 1987: 42% of US software developers = womenENIAC girls, 1945:Frances Elizabeth "Betty" Snyder HolbertonBetty Jean Jennings BartikKathleen "Kay" McNulty Mauchly AntonelliMarlyn Wescoff MeltzerRuth Lichterman TeitelbaumFrances "Fran" Bilas Spence
  10. 10. It’s not cool being a geek.
  11. 11. It’s not cool being a geek.* * Even Barbie does it.
  12. 12. We have good role models! "If you can find something that youre reallypassionate about, whether youre a man or a woman comes a lot less into play.” - Marissa Mayer, CEO @ Yahoo!
  13. 13. Tech myths “One myth is you have to be technical to be successful. You have to understandtechnology but you dont have to be the person who wrote every line of code. There is a broad spectrum of roles for people.” - Susan Wojcicki, SVP Product Management @ Google
  14. 14. How do startupsbenefit by having more women?
  15. 15. “May the odds be ever in your favor” “We see that a company’s odds for success increase with more female executives at the VP and director levels.” “For start-ups with five or more females, 61% were successful and only 39% failed.”Source: Women at the Wheel; Do female executives drive start-up success?Dow Jones VentureSource
  16. 16. “There’s little correlation between a group’s collective intelligence and the IQs of its individual members. But if a group includes more women, its collective intelligence rises.” P.S.: It’s all about diversity and different perspectivesSource: Defend Your Research: What Makes a Team Smarter? More Women - Harvard Business Review
  17. 17. However ... "... women systematicallyunderestimate their own abilities.” “... men attribute their success tothemselves, and women attribute it to other external factors. ” - Sheryl Sandberg, COO @ Facebook
  18. 18. What can we do?
  19. 19. Spread the love!>> Over 300 signups in just a couple of days! <<
  20. 20. What else can we do? Let’s talk solutions! @iAlja