Parks Make Life Better Press Release (2)

City Hall 1400 Highland Avenue Manhattan Beach, CA 90266-4795 Telephone (310) 802-5000 FAX (310) 802-5001 TDD (310) 546-3501 PRESS RELEASE FOR IMMEDIATE RELEASE DATE: Wednesday, March 24, 2010 PROGRAM CONTACT: Idris Jassim Al-Oboudi, Recreation Services Manager (310) 802-5404 WEB SITE: www.citymb.info CALIFORNIANS SAY “PARKS MAKE LIFE BETTER!” 98% of Residents Value and Use Parks and Recreation Services Manhattan Beach, CA---An extensive research study* asked California citizens and public officials “Why are parks important to you?” The research sponsored by the California Park & Recreation Society (CPRS), a nonprofit, professional and public interest organization with more than 4,000 members, was used to develop the first-ever brand of the profession. “Parks Make Life Better!” is now being launched by CPRS members statewide, including the City of Manhattan Beach Parks and Recreation Department. Overwhelmingly, survey respondents value parks and recreation as an essential community service. Virtually every California household (98 %) reported visiting a park during the past year. Forty-two percent visited a park at least several days a week; 26% visited at least once a week and 68% visited at least monthly. Of these, 55% go with spouse or partner, 53% with kids, 48% with family, 46% with a friend. Only 5% of the users indicated they go alone. CPRS used the research findings to develop the first-ever brand promise and brand identity for parks and recreation. The brand promise incorporates the benefits Californians reported as most important; the many ways parks and recreation make their lives and communities better. Fire Department Address: 400 15ST Street, Manhattan Beach, CA 90266 FAX (310) 802-5201 Police Department Address: 420 15ST Street, Manhattan Beach, CA 90266 FAX (310) 802-5101 Public Works Department Address: 3621 Bell Avenue, Manhattan Beach, CA 90266 FAX (310) 802-5301 Visit the City of Manhattan Beach Web Site at www.citymb.info

Specifically, parks and recreation make life better now and in the future by providing: • Access to the serenity and inspiration of nature • Outdoor space to play and exercise • Facilities for self-directed and organized recreation • Positive alternatives for youth which help lower crime and mischief • Activities that facilitate special connections, human development, therapy, the arts and lifelong learning In short, Parks and Recreation services make Californians’ lives better. The City of Manhattan Beach Parks and Recreation Department makes lives better by providing nine award-winning parks, eighteen sports fields, twenty wonderful tennis courts, two dog runs, five basketball courts, afterschool enrichment recreation, teen center, older adult activities, volunteers and Dial-A-Ride program; nationally award winning special events such as the Pumpkin Race, annual Concerts in the Park series, six art exhibitions at the Creative Arts Center, the Charlie Saikley 6-Man Volleyball Tournament, Earth Day, Health Fair, Family Campout, Fishing Derby, Pier Lighting, Family Halloween Carnival, Family Holiday Crafts Night, Veterans Day celebration, Manhattan Beach Open Tennis Tournament and dozens of summer camps, plus a variety of bus tours, sports leagues, fitness, exercise and special interest activities. We’re gratified to have our value confirmed so definitively,” said Recreation Services Manager Idris J. Al-Oboudi. “We’re proud to participate in the “Parks Make Life Better!” public awareness campaign. I know our community will embrace it because it reflects how they feel about the Manhattan Beach Parks and Recreation Department and our services.” For more information, contact the Manhattan Beach Parks and Recreation Department, 1400 Highland Avenue, Manhattan Beach, CA 90266, (310) 802-5448, www.citymb.info,

Parks Make Life Better Press Release (2)

by Idris Jassim Al-Oboudi ادريس جاسم العبودي on Apr 01, 2010

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Parks Make Life Better Press Release (2) — Document Transcript