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NRPA Marketing Revenue Sources Management School
                                                          September 10 - 14, 2006
                                                    STUDENT SCHEDULE OF EVENTS
                                                           Monday, September 11, 2006
                               1st Year                      2nd Year                          3rd Year                            Executive Forum
7:30 am - 8:00 am                                               Continental Breakfast ~ Garden Patio
8:30 am - 9:45 am                                                   Coping With Non-Stop Change
                                                                             Roy Moody
                                                                            La Sala Room
                                                                                Break
10:00 am - 11:15 am     Use the Internet to Build
                                                         Its All About Revenue                    Strategies
                              Participation                                                                                       10:00 am - 12:00 pm
                            Michelle Wymer                   Barbara Heller                     Idris Al-Oboudi                 Funding Parks: A Primer
                                                                                                                                     Russ Branson
                             La Sala Room                    La Jolla Room                       Aztec Room                         Acapulco Room
11:30 am - 12:45 pm                                    Creating Entrepreneurs in
                                                           Public Recreation                   Strategies - cont.
                          The Spirit of Service              Organizations
                              Roy Moody                        Jerry Cole                       Idris Al-Oboudi
                             La Sala Room                    La Jolla Room                       Aztec Room
                                                                                                                             12 pm - 1 pm Lunch ~ provided
12:15 pm - 1:30 pm                                      Lunch ~ on your own                                                            Acapulco Deck
2:00 pm - 3:15 pm     Target Markets Through Great      Securing Non-Traditional
                                                                                        Yeah, But I'm Not a Director
                               Marketing                  Sources of Revenue                                                       1:00 pm - 3:30 pm
                              Patricia Janes         Judy Anderson / Michelle Wymer              Jeri Fujimoto                 Managing for Sustainability
                                                                                                                                     Leon Younger
                             La Sala Room                   La Jolla Room                        Aztec Room                         Acapulco Room
3:15 pm - 3:30 pm                                       Break - Garden Patio                                                    3:30 pm - 3:45 pm Break
                       Tricks to Making Surveys &                                        Power of the VIP Revealed!                3:45 pm - 5:15 pm
                                                           Marketing Studies
3:30 pm - 4:45 pm          Evaluations Useful                                          (Success Stories & Implementations)
                               Mary Jo Flynn                 Patricia Janes                      Michelle Lacy                 Business Plan Development
                                                                                                                                      Leon Younger
                             La Sala Room                    La Jolla Room                       Aztec Room                          Acapulco Room
                                                                           Dinner ~ on your own
8:00 pm - 11:00 pm                                              Social / Auction / Dance ~ Acapulco Room
NRPA Marketing Revenue Sources Management School
                                                         September 10 - 14, 2006
                                                   STUDENT SCHEDULE OF EVENTS

                                                         Tuesday, September 12, 2006
                             1st Year                        2nd Year                            3rd Year                       Executive Forum
7:30 am - 8:15 am                                               Continental Breakfast ~ Garden Patio
8:30 am - 11:30 am            Project                         Project                             Project                        8:30 am - 10:30 am
                      Business Marketing Plan         Developing a Revenue &              VIP Development Plan             Pros & Cons of Contracting &
                         Teresa Penbrooke          Marketing Plan for Your Agency     Idris Al-Oboudi / Michelle Lacy       Outsourcing Public Service
                                                            Leon Younger                                                     Phil Hester/Greg Pieschala
                           La Sala Room                    La Jolla Room                        Aztec Room                         Acapulco Room
11:30 am - 12:15 pm                                  Lunch ~ Garden Patio                                               12 pm - 1 pm Lunch ~ Garden Patio
12:30 pm - 2:30 pm         Assignments                      Assignments                        Assignments                      10:45 am - 12:00 pm
                                                                                                                               Principles of Interest
                                                                                                                                Based Negotiations
                                                                                                                                    Mike Shellito
                                                                                                                                   Acapulco Room
                                                                                                                                   1 pm - 2:30 pm
                                                                                                                              Negotiating Joint-Use/
                                                                                                                             Development Agreements
                                                                                                                                    Mike Shellito
                           La Sala Room                     La Jolla Room                           Aztec Room                     Acapulco Room
                                                                      Break
2:45 pm - 4:30 pm          Presentations                    Presentations                          Presentations                  2:45 pm - 3:45
                                                                                                                           Achieving Fiscal Stability
                                                                                                                                 & Sustainability
                                                                                                                                    Roundtable
                                                                                                                                 Acapulco Room
                                                                                                                               3:45 pm - 4:45 pm
                                                                                                                              Taking Your Agency
                                                                                                                                to the Next Level
                                                                                                                                   Mike Shellito
                           La Sala Room                     La Jolla Room                           Aztec Room                   Acapulco Room
4:45 pm - 5:00 pm                                                                                                       Wrap Up, Certificates, Evaluations
                                                                                                                                 Acapulco Room
                                                                            Dinner ~ on your own
7:00 pm                                            Dinner at Old Town (Everyone meet at 6:30 pm in the hotel lobby)

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Ija Teaching At The Nrpa Marketing School Sept 2006

  • 1. NRPA Marketing Revenue Sources Management School September 10 - 14, 2006 STUDENT SCHEDULE OF EVENTS Monday, September 11, 2006 1st Year 2nd Year 3rd Year Executive Forum 7:30 am - 8:00 am Continental Breakfast ~ Garden Patio 8:30 am - 9:45 am Coping With Non-Stop Change Roy Moody La Sala Room Break 10:00 am - 11:15 am Use the Internet to Build Its All About Revenue Strategies Participation 10:00 am - 12:00 pm Michelle Wymer Barbara Heller Idris Al-Oboudi Funding Parks: A Primer Russ Branson La Sala Room La Jolla Room Aztec Room Acapulco Room 11:30 am - 12:45 pm Creating Entrepreneurs in Public Recreation Strategies - cont. The Spirit of Service Organizations Roy Moody Jerry Cole Idris Al-Oboudi La Sala Room La Jolla Room Aztec Room 12 pm - 1 pm Lunch ~ provided 12:15 pm - 1:30 pm Lunch ~ on your own Acapulco Deck 2:00 pm - 3:15 pm Target Markets Through Great Securing Non-Traditional Yeah, But I'm Not a Director Marketing Sources of Revenue 1:00 pm - 3:30 pm Patricia Janes Judy Anderson / Michelle Wymer Jeri Fujimoto Managing for Sustainability Leon Younger La Sala Room La Jolla Room Aztec Room Acapulco Room 3:15 pm - 3:30 pm Break - Garden Patio 3:30 pm - 3:45 pm Break Tricks to Making Surveys & Power of the VIP Revealed! 3:45 pm - 5:15 pm Marketing Studies 3:30 pm - 4:45 pm Evaluations Useful (Success Stories & Implementations) Mary Jo Flynn Patricia Janes Michelle Lacy Business Plan Development Leon Younger La Sala Room La Jolla Room Aztec Room Acapulco Room Dinner ~ on your own 8:00 pm - 11:00 pm Social / Auction / Dance ~ Acapulco Room
  • 2. NRPA Marketing Revenue Sources Management School September 10 - 14, 2006 STUDENT SCHEDULE OF EVENTS Tuesday, September 12, 2006 1st Year 2nd Year 3rd Year Executive Forum 7:30 am - 8:15 am Continental Breakfast ~ Garden Patio 8:30 am - 11:30 am Project Project Project 8:30 am - 10:30 am Business Marketing Plan Developing a Revenue & VIP Development Plan Pros & Cons of Contracting & Teresa Penbrooke Marketing Plan for Your Agency Idris Al-Oboudi / Michelle Lacy Outsourcing Public Service Leon Younger Phil Hester/Greg Pieschala La Sala Room La Jolla Room Aztec Room Acapulco Room 11:30 am - 12:15 pm Lunch ~ Garden Patio 12 pm - 1 pm Lunch ~ Garden Patio 12:30 pm - 2:30 pm Assignments Assignments Assignments 10:45 am - 12:00 pm Principles of Interest Based Negotiations Mike Shellito Acapulco Room 1 pm - 2:30 pm Negotiating Joint-Use/ Development Agreements Mike Shellito La Sala Room La Jolla Room Aztec Room Acapulco Room Break 2:45 pm - 4:30 pm Presentations Presentations Presentations 2:45 pm - 3:45 Achieving Fiscal Stability & Sustainability Roundtable Acapulco Room 3:45 pm - 4:45 pm Taking Your Agency to the Next Level Mike Shellito La Sala Room La Jolla Room Aztec Room Acapulco Room 4:45 pm - 5:00 pm Wrap Up, Certificates, Evaluations Acapulco Room Dinner ~ on your own 7:00 pm Dinner at Old Town (Everyone meet at 6:30 pm in the hotel lobby)