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Thebestof Mar Apr 2009
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Thebestof Mar Apr 2009

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Another Coolhunting Report produced by Andrea Betti and her Coolhunters in JWT Milan.

Another Coolhunting Report produced by Andrea Betti and her Coolhunters in JWT Milan.

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  • 1. The Best of March – April 2009
  • 2. Towels in the shape of a stain of blood to promote the new show "Weekend Murders"
  • 3.  
  • 4. Crash-test dummies unemployed because of the new City Safety system of the Volvo XC60
  • 5.  
  • 6. An innovative idea born from the collaboration with the world of contemporary art
  • 7. Nokia is showing off its GPS through the works of Stravros. His works are to create the figure using the paths tracked by GPS. In this case, have been reproduced the shapes of the footprints left by shoes. http://www.theworldismycanvas.com/
  • 8. Help dogs to fight ticks
  • 9.  
  • 10. Real natural colors
  • 11.  
  • 12. Launch of a TV program: I would do anything for money
  • 13.  
  • 14. An energy drink to recharge yourself
  • 15.  
  • 16. The most powerful USB key ever produced
  • 17.  
  • 18. “ Killzone 2” video game was launched with an application that attack you while you surf the internet...
  • 19. To download the application: http://www.killzonewebgame.com/
  • 20. Downloaded the application, it will come into operation at any time. The arrow of the mouse turns into a viewfinder and the screen turns into a battlefield To download the application: http://www.killzonewebgame.com/
  • 21. Campaign against the waste of paper
  • 22.  
  • 23. The consequences of global warming on your city
  • 24. A billboard completely covered with ice was placed over a tank that contains the model of a city. Dissolving shows the effect of global warming on the city.
  • 25. At Oslo‘s Tryvann Winter Park it’s always snowing
  • 26.  
  • 27. A school to promote its courses in creativity (ideas can come at any moment)
  • 28.  
  • 29. Max coffee gives you adrenaline
  • 30.  
  • 31. A gym makes you feel guilty while you wait the bus
  • 32. When we sit on the bench on display appear the weight of the person sitting
  • 33. A black marker against censorship
  • 34. Highlight distributed to journalists during the press conference on the Olympics in China
  • 35. Kingstone promotes his waterproof 32 GB USB
  • 36.  
  • 37. A restaurant best in class in spicy food
  • 38.  
  • 39. Viral McLaren & Vodafone
  • 40. To see the video: http://www.youtube.com/watch?v=FiLoANg6nNY&eurl A boy has designed an application for the iPhone that lets you drive a model of McLaren. He filmed a video explanation and loaded it on youtube. Team McLaren Racing saw the video and invited the guy at their box.
  • 41. To see the video: http://www.youtube.com/watch?v=FiLoANg6nNY&eurl Arrived at the McLaren box, he sees that his application had been used on a real F1. Hamilton had the task of driving the car through the iPhone.
  • 42. A Snack filled with Caramel
  • 43.  
  • 44. Viral with 2,300,000 visits in one week
  • 45. To see the video: http://www.youtube.com/watch?v=D2FX9rviEhw&eurl A flock of sheep was "dressed" with LED lights and come down once the sun has been done pre-grazing patterns to form the figure, to play "Pong" live etc ...
  • 46. To see the video: http://www.youtube.com/watch?v=D2FX9rviEhw&eurl
  • 47. A new show about “vampires” arriving in town
  • 48.  
  • 49. The new Nike catalog is for true sportsmen only
  • 50.  
  • 51. A school of parachuting gives you a preview of the thrill of a launch
  • 52.  
  • 53. Playboy for the “Big Brother” Brazil
  • 54.  
  • 55. Viral by Ray-Ban
  • 56. To see the video: http://www.youtube.com/watch?v=KMT1FLzEn9I&eurl
  • 57. Supporting a Japanese basketball team
  • 58.  
  • 59. A fund raising campaign made by a sticky poster
  • 60.  
  • 61. Promotion of an insurance against automotive theft
  • 62.  
  • 63. Business card of a mechanical engineer
  • 64. To see the video: http://www.youtube.com/watch?v=13Z7o5Tum_E&eurl
  • 65. Launch of "Blue Whale Odyssey" on “Nat Geo Wild HD” (National Geographic Tv channel)
  • 66.  
  • 67. Viagra to raise awareness
  • 68.  
  • 69. MTV tackles the issue of sustainability by edible advertisement
  • 70.  
  • 71. A wet poster to promote Calvin Klein’s sexy underware
  • 72.  
  • 73. Dog-marketing
  • 74. Some trained dogs have been left free to run through the center of town with a pack of dog food between the teeth.
  • 75. A tyre that really works on wet roads
  • 76.  
  • 77. To demonstrate the precision of a drill
  • 78.  
  • 79. Garnier pure pen against blemishes and pimples.
  • 80.  
  • 81. Campaign against work’s accidents
  • 82.  
  • 83. Promotion for the sex museum in New York
  • 84.  
  • 85. Nike Viral
  • 86. To see the video: http://www.youtube.com/watch?v=JSAFyMUMgbo&eurl
  • 87. Promotion of a children’s speech therapist
  • 88.  
  • 89. Perfect shave with Gillette.
  • 90.  
  • 91. Samsung Viral
  • 92. To see the video: http://www.youtube.com/watch?v=iX8iVo5vc8o&eurl
  • 93. Mother Nature personification
  • 94. To see the video: http://www.youtube.com/watch?v=xLEGu_9V4ZA&eurl