The Best of January – February 2009
Ambient
A really absorbent sponge
 
A test drive for the new Mini, which involves all spectators in the cinema
http://www.youtube.com/watch?v=USRCnFKNAA4
http://www.youtube.com/watch?v=USRCnFKNAA4
Millions of people live in tiny spaces
 
Homeless Hologram against the indifference of the people
http://www.youtube.com/watch?v=RnmNZaW8oVQ&eur
http://www.youtube.com/watch?v=RnmNZaW8oVQ&eur
New rimmel nail polish "quick dry“.
 
A campaign to promote safe investments
 
Campaign to help the London homeless
 
To stimulate women to do prevention cancer  test more often.
 
WinZip can compress everything
 
To make people aware about the problem of organs transplant
 
Poster - Print
“ Noisy" poster for a sound effects agency
To see the effect: http://www.youtube.com/watch?v=z57MHimKQC4&eurl
Campaign against the use of animals such as laboratory guinea pigs for cosmetics
 
Poster sound:  Prepare your earphones.
To launch the new TV series focusing on "secrets" were created interactive poster: inserting the headphones into...
Lenticular printing to promote the speed of the new LG pc
The loading bar fills up immediately due to the lenticular effect
To launch a consultancy service for company organization
 
An air conditioning  new brand launch
The front packer Acs York is located in the most windy.
Intersport stimulates you to run faster
When you pass close to the panel, a flash immortalises its silhouette on the same panel http://www.youtube.com/watch?v=naB...
A business card for a Yoga Center
 
Guerrilla - Stunt
To contrast the main sponsor (Heineken) in a festival, the beer "Shiner" gives refrigerate cover branded with it...
 
Campaign to promote use of condoms against AIDS.
 
Guerrilla against the death penalty by Amnesty International
 
Sado-masochistic magazine that leaves its mark
 
Co-Marketing
Colgate reminds children to wash your teeth after eating sweets
 
Direct Marketing
Delicate gloves as a protective cream
 
Digital
The new Skoda Octavia allows you to interact with a real machine directly from the web.
http://www.octaviarc.nl/ You can intercact with a  Skoda parked utilized the  web-site: turn on the engine,  playing horn,...
A banner recognizing the IP and hence changes
The banner can recognize the IP and hence the origin of people who see it. T hen propose the clothing those most appropria...
Campaign on prevention of skin cancer
Viral video that invites users to visit the website: www.computertan.com, where you can get the lamps through the screen o...
Site that first simulates a tanning lamp, then shows the consequences on the skin Site:  http://computertan.com/
YouTube game to promote  the film: Babylon
For the exit of Babylon movie in Italian cinemas, was created a game utilized YouTube.  After seeing the first video, user...
Who is willing to sacrifice 10 Facebook friends to get a free sandwich from Burger King?
 
 
Facebook application created by Axe to launch the new "Dark Temptation"
The application allows users to chocolatize yourself
Make a Break, go to the KitKat site
 
Smart: big fun in small space!
To see the video: http://www.youtube.com/watch?v=0KDjjePkd2U&eurl
http://www.youtube.com/watch?v=0KDjjePkd2U&eurl
Viral
Viral Ray-ban from 500,000 visits in one week
http://www.youtube.com/watch?v=3E-pHMN4DyA&eurl
http://www.youtube.com/watch?v=3E-pHMN4DyA&eurl
Durex viral, more than 2,000,000 visits in 2 weeks
To see the video: http://www.youtube.com/watch?v=Uqt3Zb7BItA&eur
To see the video: http://www.youtube.com/watch?v=Uqt3Zb7BItA&eur
  Heineken, in 1 months, realizes 4,500,000 visits with his viral
To see the video: http://www.youtube.com/watch?v=S1ZZreXEqSY
To see the video: http://www.youtube.com/watch?v=S1ZZreXEqSY
Loewe TV to underline the high quality audio
http://www.youtube.com/watch?v=dq_SJ7CtnZI
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Thebestof Jan Feb 2009

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Wonderful selection of global creativity in media, ambient, viral etc compiled by JWT Milan's Coolhunting Team, headed by Andrea Betti

Published in: Technology, Business
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Thebestof Jan Feb 2009

  1. 1. The Best of January – February 2009
  2. 2. Ambient
  3. 3. A really absorbent sponge
  4. 5. A test drive for the new Mini, which involves all spectators in the cinema
  5. 6. http://www.youtube.com/watch?v=USRCnFKNAA4
  6. 7. http://www.youtube.com/watch?v=USRCnFKNAA4
  7. 8. Millions of people live in tiny spaces
  8. 10. Homeless Hologram against the indifference of the people
  9. 11. http://www.youtube.com/watch?v=RnmNZaW8oVQ&eur
  10. 12. http://www.youtube.com/watch?v=RnmNZaW8oVQ&eur
  11. 13. New rimmel nail polish "quick dry“.
  12. 15. A campaign to promote safe investments
  13. 17. Campaign to help the London homeless
  14. 19. To stimulate women to do prevention cancer test more often.
  15. 21. WinZip can compress everything
  16. 23. To make people aware about the problem of organs transplant
  17. 25. Poster - Print
  18. 26. “ Noisy" poster for a sound effects agency
  19. 27. To see the effect: http://www.youtube.com/watch?v=z57MHimKQC4&eurl
  20. 28. Campaign against the use of animals such as laboratory guinea pigs for cosmetics
  21. 30. Poster sound: Prepare your earphones.
  22. 31. To launch the new TV series focusing on "secrets" were created interactive poster: inserting the headphones into the appropriate spaces, you can hear the secrets of the characters portrayed.
  23. 32. Lenticular printing to promote the speed of the new LG pc
  24. 33. The loading bar fills up immediately due to the lenticular effect
  25. 34. To launch a consultancy service for company organization
  26. 36. An air conditioning new brand launch
  27. 37. The front packer Acs York is located in the most windy.
  28. 38. Intersport stimulates you to run faster
  29. 39. When you pass close to the panel, a flash immortalises its silhouette on the same panel http://www.youtube.com/watch?v=naBcNf53UM4&eurl
  30. 40. A business card for a Yoga Center
  31. 42. Guerrilla - Stunt
  32. 43. To contrast the main sponsor (Heineken) in a festival, the beer "Shiner" gives refrigerate cover branded with its brand
  33. 45. Campaign to promote use of condoms against AIDS.
  34. 47. Guerrilla against the death penalty by Amnesty International
  35. 49. Sado-masochistic magazine that leaves its mark
  36. 51. Co-Marketing
  37. 52. Colgate reminds children to wash your teeth after eating sweets
  38. 54. Direct Marketing
  39. 55. Delicate gloves as a protective cream
  40. 57. Digital
  41. 58. The new Skoda Octavia allows you to interact with a real machine directly from the web.
  42. 59. http://www.octaviarc.nl/ You can intercact with a Skoda parked utilized the web-site: turn on the engine, playing horn, turn lights, arrows, wiper ... And see the reaction of the people
  43. 60. A banner recognizing the IP and hence changes
  44. 61. The banner can recognize the IP and hence the origin of people who see it. T hen propose the clothing those most appropriate to weather conditions of those are on-line
  45. 62. Campaign on prevention of skin cancer
  46. 63. Viral video that invites users to visit the website: www.computertan.com, where you can get the lamps through the screen of your computer. To see the video: http://www.youtube.com/watch?v=1Al0-ZMYzrA&eurl
  47. 64. Site that first simulates a tanning lamp, then shows the consequences on the skin Site: http://computertan.com/
  48. 65. YouTube game to promote the film: Babylon
  49. 66. For the exit of Babylon movie in Italian cinemas, was created a game utilized YouTube. After seeing the first video, users can interact with the video by choosing the following story. If the choice is correct, you can go to the next episode, otherwise you must repeat the choice. The story evolves in 5 mini episodes. To see the video: http://www.youtube.com/watch?v=kc1HkxWChoM&eurl
  50. 67. Who is willing to sacrifice 10 Facebook friends to get a free sandwich from Burger King?
  51. 70. Facebook application created by Axe to launch the new "Dark Temptation"
  52. 71. The application allows users to chocolatize yourself
  53. 72. Make a Break, go to the KitKat site
  54. 74. Smart: big fun in small space!
  55. 75. To see the video: http://www.youtube.com/watch?v=0KDjjePkd2U&eurl
  56. 76. http://www.youtube.com/watch?v=0KDjjePkd2U&eurl
  57. 77. Viral
  58. 78. Viral Ray-ban from 500,000 visits in one week
  59. 79. http://www.youtube.com/watch?v=3E-pHMN4DyA&eurl
  60. 80. http://www.youtube.com/watch?v=3E-pHMN4DyA&eurl
  61. 81. Durex viral, more than 2,000,000 visits in 2 weeks
  62. 82. To see the video: http://www.youtube.com/watch?v=Uqt3Zb7BItA&eur
  63. 83. To see the video: http://www.youtube.com/watch?v=Uqt3Zb7BItA&eur
  64. 84.   Heineken, in 1 months, realizes 4,500,000 visits with his viral
  65. 85. To see the video: http://www.youtube.com/watch?v=S1ZZreXEqSY
  66. 86. To see the video: http://www.youtube.com/watch?v=S1ZZreXEqSY
  67. 87. Loewe TV to underline the high quality audio
  68. 88. http://www.youtube.com/watch?v=dq_SJ7CtnZI

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