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Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
Design for Innovation with Business Intelligence
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Design for Innovation with Business Intelligence

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  • 1. DESIGN FOR INNOVATION (D4I)<br />Design for Innovation with Business Intelligence<br />By Dr. Iain Sanders, D4I Ltd<br />© Design for Innovation Ltd. 2010-11<br />
  • 2. Design for Innovation (D4I) with Business Intelligence (BI) involves:<br />“the discovery, capture, application & refinement of game-changing analytics,<br />to deliver continuous improvement & innovation,<br />throughout the business”<br />2<br />© Design for Innovation Ltd. 2010-11<br />
  • 3. 3<br />For example:<br />The best<br />customer<br />solutions to<br />maximize <br />customers’<br />profitability<br />For example:<br />Your business model is now obsolete, limiting your effectiveness and ability to achieve a sustainable competitive advantage<br />For example:<br />technology,<br />product &<br />service<br />value-<br />creation<br />What you don’t know about your customers and your business may be costing you millions! <br />© Design for Innovation Ltd. 2010-11<br />
  • 4. Jack Welch said:<br />“We have only two sources of <br />competitive advantage: <br />The ability to learn more about our customers faster than the competition.<br />The ability to turn that learning into action faster than the competition.”<br />4<br />© Design for Innovation Ltd. 2010-11<br />
  • 5. 5<br />Develop Your Customer Partnerships with BI:<br />Involve Your Customers as Co-innovators<br />Leadership<br />Board<br />Customer<br />Intelligence<br />Marketing<br />R&D<br />Sales<br />Finance<br />Operations<br />Purchasing<br />© Design for Innovation Ltd. 2010-11<br />
  • 6. CUSTOMER INTELLIGENCE<br />MARKETING INTELLIGENCE<br />PERFORMANCE INTELLIGENCE<br />BUSINESS INTELLIGENCE<br />MAXIMIZE <br />BUSINESS MODEL <br />PAYBACK<br />OPTIMIZE BUSINESS<br />MODEL IDEATION<br />OPTIMIZE<br />BUSINESS MODEL<br />IMPROVEMENT<br />MAXIMIZE <br />CUSTOMER LIFETIME <br />VALUE<br />B<br />U<br />S<br />I<br />N<br />E<br />S<br />SREQUIREMENTS<br />TECHNI<br />C<br />A<br />L<br />R<br />E<br />Q<br />U<br />I<br />R<br />E<br />M<br />E<br />N<br />T<br />S<br />OPTIMIZE<br />CUSTOMER<br />SEGMENTATION<br />OPTIMIZE CRM<br />DATA MINING<br />TECHNIQUES<br />MAXIMIZE<br />MARKETING<br />PAYBACK<br />OPTIMIZE<br />DATABASE<br />MARKETING<br />OPTIMIZE<br />MARKETING<br />METRICS<br />PROCESS INTELLIGENCE<br />OPTIMIZE<br />PRODUCT & PROCESS<br />IMPROVEMENT<br />CONTINUOUS<br />SYSTEMATIC<br />INNOVATION<br />OPTIMIZE<br />PRODUCT & PROCESS<br />REDESIGN<br />BUSINESS INTELLIGENCE<br />OPTIMIZE<br />PERFORMANCE<br />MANAGEMENT<br />PATTERN<br />RECOGNITION FOR<br />REALIGNMENT<br />OPTIMIZE SYSTEM<br />DYNAMICS<br />6<br />© Design for Innovation Ltd. 2010-11<br />
  • 7. Key to BI Failure<br />Wrong Implementation Sequence<br />7<br />© Design for Innovation Ltd. 2010-11<br />
  • 8. Approach to BI Development<br />Unlike static stand-alone systems, a dynamic, integrated BI decision-support environment cannot be built in one big bang. Data and functionality must be rolled out in iterative releases, and each deployment is likely to trigger new requirements for the next release<br />8<br />© Design for Innovation Ltd. 2010-11<br />
  • 9. Key to BI Success<br />Proper Implementation Sequence<br />9<br />© Design for Innovation Ltd. 2010-11<br />
  • 10. 10<br />Customer Intelligence<br />© Design for Innovation Ltd. 2010-11<br />
  • 11. 11<br />1.QUANTIFY<br />CURRENT<br />& FUTURE<br />MARKET<br />SHARE<br />2. QUALIFY<br /> PROFITABLE<br />MARKET<br /> GROWTH<br /> OPPORTUNITIES<br />3. MAXIMIZE<br />MARKET<br />VALUE<br />CREATION<br />SOLUTIONS<br />Marketing Intelligence<br />© Design for Innovation Ltd. 2010-11<br />
  • 12. 12<br />Process Intelligence<br />Examples…<br />Operating Processes:<br /><ul><li>Developing vision & strategy
  • 13. Designing & developing products & services
  • 14. Marketing & selling products & services
  • 15. Delivering products & services
  • 16. Managing customer service</li></ul>Management & Support Processes:<br /><ul><li>Developing & managing human capital
  • 17. Managing information technology & knowledge
  • 18. Managing financial resources
  • 19. Acquiring, constructing & managing property
  • 20. Managing environmental health & safety
  • 21. Managing external relationships
  • 22. Managing improvement and change</li></ul>Tools… (e.g.)<br />Lean Six Sigma<br />Design for Lean Six Sigma<br />Design for Innovation<br />Ideation TRIZ<br />© Design for Innovation Ltd. 2010-11<br />
  • 23. 13<br />Performance Intelligence<br />© Design for Innovation Ltd. 2010-11<br />Customer Satisfaction – who are our stakeholders and what do they want and need? <br />Strategies – what strategies do we have to put in place to satisfy the wants and needs of these key stakeholders? <br />Processes – what critical processes do we require if we are to execute these strategies? <br />Capabilities – what capabilities do we need to operate and enhance these processes? <br />Customer Contributions – what contributions do we require from our stakeholders if we are to maintain and develop these capabilities? <br />
  • 24. 14<br />Business Intelligence<br />PARTNER<br />NETWORK<br />CUSTOMER<br />RELATIONSHIP<br />INFRASTRUCTURE<br />CUSTOMER<br />OFFER<br />TARGET<br />CUSTOMERS<br />CORE<br />CAPABILITIES<br />portrays the network of cooperative agreements with other companies<br />explains the relationships a company establishes with its customers<br />VALUE<br />PROPOSITION<br />describes the customers and customer segments a company wants to offer value to<br />outlines the capabilities required to run a company's business model<br />DISTRIBUTION<br />CHANNELS<br />VALUE<br />CONFIGURATION<br />describes the channels to communicate and get in touch with customers<br />describes the arrangement of activities and resources<br />sums up the monetary consequences to run a business model<br />describes the revenue streams through which money is earned<br />COST<br />STRUCTURE<br />REVENUE<br />STREAMS<br />FINANCE<br />gives an overall view of a company's bundle of products and services<br />14<br />
  • 25. Business Model Innovation<br />CUSTOMER<br />RELATIONSHIP<br />PARTNER<br />NETWORK<br />CUSTOMER<br />OFFER<br />TARGET<br />CUSTOMERS<br />VALUE<br />PROPOSITION<br />DISTRIBUTION<br />CHANNELS<br />VALUE<br />CONFIGURATION<br />COST<br />STRUCTURE<br />REVENUE<br />STREAMS<br />FINANCE<br />© Design for Innovation Ltd. 2010-11<br />PN 1<br />INFRASTRUCTURE<br />CORE<br />CAPABILITIES<br />Industry / Market Structural changes<br />Perception changes<br />Unexpected successes<br />Converging technologies<br />Unexpected external events<br />15<br />Process weaknesses<br />High-growth areas<br />Demographic changes<br />New knowledge<br />Unexpected failures<br />
  • 26. 16<br />Discover <br />what you<br />don‘t know<br />with<br />BUSINESS<br />FORESIGHT<br />Use<br />GAME-CHANGING ANALYTICS<br />to facilitate <br />CONTINUOUS INNOVATION:<br />Make the unknowables<br />IRRELEVANT!<br />Make better<br />use of what<br />you know <br />with <br />BUSINESS<br />INSIGHT<br />What you don’t know about your customers doesn’t have to matter!<br />© Design for Innovation Ltd. 2010-11<br />
  • 27. 17<br />DESIGN FOR INNOVATION (D4I)<br />Thank you for your attention!<br />Email: iain@designforinnovation.com<br />Web: www.designforinnovation.com<br />Web: www.gamechanginganalytics.com<br />© Design for Innovation Ltd. 2010-11<br />

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