Twitter for Business
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Twitter for Business

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Transcript

  • 1. Twitter For Your Business Presented by Iain Martin Skipedia Travel Marketing
  • 2. Twitter For Your Business- Guiding you through the jargon- Helping you create the foundations- Giving you ideas for content
  • 3. What is Twitter? ?
  • 4. What is Twitter?“A series of short, high-pitched calls or sounds.”
  • 5. What is Twitter?“A bunch of celebrities telling us about their boring lives.”
  • 6. What is Twitter?“Small bursts of information called Tweets ”
  • 7. What is Twitter? “People havingconversations online”
  • 8. How important is Twitter?1. There are over 200 million registered Twitter users2.3.4.5.
  • 9. How important is Twitter?1. There are over 200 million registered Twitter users2. Over 450,000 new Twitter accounts are created every day3.4.5.
  • 10. How important is Twitter?1. There are over 200 million registered Twitter users2. Over 450,000 new Twitter accounts are created every day3. 1 billion new Tweets are created every week4.5.
  • 11. How important is Twitter?1. There are over 200 million registered Twitter users2. Over 450,000 new Twitter accounts are created every day3. 1 billion new Tweets are created every week4. Every minute 138,888 Tweets are sent5.
  • 12. How important is Twitter?1. There are over 200 million registered Twitter users2. Over 450,000 new Twitter accounts are created every day3. 1 billion new Tweets are created every week4. Every minute 138,888 Tweets are sent5. 24% of all Twitter users check their account every day
  • 13. Is Twitter just a fad?“We don’t have a choice onwhether we do social media,the question is how well we do it.” Erik Qualman
  • 14. More important than Facebook?
  • 15. Why Twitter is differentPeople use Twitter and Facebook for differentthings and they deserve that recognition.They are different platforms, but engagingyour audience is still vital
  • 16. Why Twitter is different1. Users do not need to ‘follow’ you to see your Tweets
  • 17. Why Twitter is different1. Users do not need to ‘follow’ you to see your TweetsWell-targeted Tweets, using keywords and hash tags, canhave a reach beyond your immediate circle of followers.As well as potential visitors to the website, you can alsoreach potential clients, journalists, investors and employees.
  • 18. Why Twitter is different2. Tweets are limited to 140 characters.
  • 19. Why Twitter is different2. Tweets are limited to 140 characters.This means you need to write ‘tight’ copy.If you want your Tweets to be retweeted, you need to useeven fewer characters.
  • 20. Why Twitter is different3. Tweets are spidered by search engines within minutes
  • 21. Why Twitter is different3. Tweets are spidered by search engines within minutesTweets have a much greater impact on SEO than Facebook.Sharing your links via Twitter can increase your overallinbound links and your organic results.
  • 22. Twitter – 10 Key Tips1. Do keep tweets short - 120 characters max will allow for maximal Retweet potential.2. Do use the # (hash) tag – many users search Twitter by categories.3. Do tag where appropriate (you do not need to ‘follow’ someone to tag them).4. Do use Twitter for brand monitoring – what are people saying about you?5. Do share stuff – mix up Tweets about your own content, with other content you like.6. Do Retweet your followers’ Tweets when they have good, shareable content.7. Do provide useful information – the better your content is, the more likely it will be shared.8. Do interact – both with your followers and with any conversations within your industry.9. Do target power Tweeters – get their attention by tagging them with thanks or approval.10. Do join conversations that look interesting – find them using Twitter search.
  • 23. Twitter – Profile design
  • 24. Background
  • 25. Background
  • 26. Background
  • 27. Thumbnail, Name & Bio
  • 28. Thumbnail, Name & Bio
  • 29. Landscape logos
  • 30. How often to Tweet?• There is no right answer for how often a business should Tweet.• This will depend on your business, your fans and your goals.• You can Tweet more often than you update Facebook.• I would recommend aiming for 2-5 Tweets per day, depending on what content you have to share.• Don’t be afraid to repeat Tweets.
  • 31. When to Tweet?• Research has shown that the most likely times to be Retweeted are early evening or middle of the night.• Schedule your Tweets using Tweetdeck or Hootsuite• Use Hootsuite to automate timing of your Tweets
  • 32. What to Tweet?• Share quality, relevant content• Stay on topic unless there is a good reason not to• Mix it up, using a combination of promoting your own product, with sharing other content• Develop your style – don’t be afraid to use the first person• Use photos and video
  • 33. Start the conversationTag other Twitter users…
  • 34. Join the conversationLook for conversations to contribute to…•
  • 35. Monitor your brandLook for mentions of your brand…•
  • 36. Hootsuite/Tweetdeck• Run multiple accounts• Schedule Tweets• Track mentions• Search for Tweets in your specialist area
  • 37. Hootsuite
  • 38. Tweetdeck
  • 39. Conclusion• Social Media is not a fad• Twitter can be highly valuable• A well-designed Profile is advantageous• Regular activity is vital• Join the conversation
  • 40. Thank YouPresented by Iain Martin, Skipedia Travel MarketingIf you would like to find out more about the social media, SEO or otheronline marketing services that Skipedia can offer, please contact me:iain@skipedia.co.uk07703 173576