The Ups and Downs of Social Media in the Snowsports Industry

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Presentation at Brighton Social Media meet up - February 2013

Blog posts on the featured campaigns can be viewed at www.skipedia.co.uk, including:

http://www.skipedia.co.uk/2013/01/intersport-ski-hire-go-underground-with-guerrilla-marketing-in-paris/
http://www.skipedia.co.uk/2011/10/directski-challenge-crystal-ski-to-a-dust-up/
http://www.skipedia.co.uk/2012/11/have-les-arcs-made-the-worst-ski-resort-ad-ever/
http://www.skipedia.co.uk/2012/07/ski-solutions-make-a-social-media-splash-with-air-line-gondola-stunt/

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The Ups and Downs of Social Media in the Snowsports Industry

  1. 1. The Ups and Downs of Social Media in the Snowsports Industry Presented by Iain Martin Skipedia Travel Marketing
  2. 2. The Ups and Downs of Social Media in the Snowsports Industry
  3. 3. The Ups and Downs of Social Media in the Snowsports Industry
  4. 4. The Ups and Downs of Social Media in the Snowsports Industry
  5. 5. The Ups and Downs of Social Media in the Snowsports Industry
  6. 6. The Ups and Downs of Social Media in the Snowsports IndustryOnly 42% of French resortshave Twitter accountsNo UK tour operators have10000+ Twitter followers
  7. 7. The Ups and Downs of Social Media in the Snowsports IndustryCrystal is largest UK tour operatoron Facebook with 35k fans
  8. 8. The Ups and Downs of Social Media in the Snowsports Industry
  9. 9. The Ups and Downs of Social Media in the Snowsports Industry
  10. 10. The Ups and Downs of Social Media in the Snowsports Industry
  11. 11. The Ups and Downs of Social Media in the Snowsports Industry
  12. 12. The Ups and Downs of Social Media in the Snowsports Industry
  13. 13. The Ups and Downs of Social Media in the Snowsports Industry Video removed to allow upload to Slideshare View the video here
  14. 14. The Ups and Downs of Social Media in the Snowsports Industry
  15. 15. The Ups and Downs of Social Media in the Snowsports Industry
  16. 16. The Ups and Downs of Social Media in the Snowsports Industry
  17. 17. The Ups and Downs of Social Media in the Snowsports Industry
  18. 18. The Ups and Downs of Social Media in the Snowsports Industry
  19. 19. The Ups and Downs of Social Media in the Snowsports Industry
  20. 20. The Ups and Downs of Social Media in the Snowsports Industry Video removed to allow upload to Slideshare View the video here
  21. 21. The Ups and Downs of Social Media in the Snowsports Industry
  22. 22. The Ups and Downs of Social Media in the Snowsports Industry- 230 Likes, 80 Shares, 17 Comments- 42k Visual.ly views- 232 Tweets- 21k Stumbleupon- 773 Pins
  23. 23. The Ups and Downs of Social Media in the Snowsports Industry
  24. 24. The Ups and Downs of Social Media in the Snowsports Industry
  25. 25. The Ups and Downs of Social Media in the Snowsports Industry Video removed to allow upload to Slideshare View the video here
  26. 26. The Ups and Downs of Social Media in the Snowsports Industry
  27. 27. The Ups and Downs of Social Media in the Snowsports Industry
  28. 28. The Ups and Downs of Social Media in the Snowsports Industry‘FlashPint’ threat:“We should check theinstructors have theright qualifications todance in Britain”
  29. 29. The Ups and Downs of Social Media in the Snowsports Industry
  30. 30. The Ups and Downs of Social Media in the Snowsports Industry
  31. 31. The Ups and Downs of Social Media in the Snowsports Industry
  32. 32. The Ups and Downs of Social Media in the Snowsports Industry“What the hell is that?a. i wouldnt let it near childrenb. some nice frenglish going onc. it doesnt even make sense!”
  33. 33. The Ups and Downs of Social Media in the Snowsports Industry“That is really disturbing!!”
  34. 34. The Ups and Downs of Social Media in the Snowsports Industry“Man alive - thats dreadful!”
  35. 35. The Ups and Downs of Social Media in the Snowsports Industry“Oh dear!! Who wasresponsible for that?!”
  36. 36. Thank YouPresented by Iain Martin, Skipedia Travel Marketingiain@skipedia.co.uktwitter.com/skipediafacebook.com/skipedia07703 173576

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