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Eyefortravel presentation
 

Eyefortravel presentation

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    Eyefortravel presentation Eyefortravel presentation Presentation Transcript

    • Reach Niche Customers Through Social Media Channels & Increase Booking Conversion Presented by Iain Martin Skipedia.co.uk Travel Distribution Summit Europe 2011
    • Natives.co.uk• Founded in 1999• Season worker community• No1 ski recruitment website• Multiple revenue channels• Club des Saisonniers
    • Social Media• Facebook – Fan Page• Facebook - ‘Jo Natives’• Twitter - JoNatives• Twitter - Natives_Recruit
    • YouTubeA picture is worth a thousand words...• 150 years of video watched on Facebook every day• 400 tweets per minute contain a YouTube link• 200m mobile clips streamed on YouTube every day• 37% have bought an item seen advertised on YouTube
    • Natives on YouTube• Over 100,000 views• Regular uploads• Mix of content & viral• Multi-channel promotion
    • YouTube – Best Practice1. Make it SEO• Use auto-complete ideas• Use keywords in title, tags• Make full use of description
    • YouTube – Best Practice2. Embed it• 23% watch videos on other sites• Find a natural fit on your site• ‘How To...’ guides
    • YouTube – Best Practice3. Keep it short and simple• Max 2 minutes, if possible• Content > high production values• e.g. Gap Yah
    • YouTube – Best Practice4. Remember the details• Include your branding• Include a link in description• Choose the best thumbnail
    • YouTube – Best Practice5. Build a home• Don’t keep default settings• Brand the channel• Brand each video
    • YouTube – Best Practice6. Join the conversation• Post regularly• Reply to comments• e.g ‘Old Spice’
    • YouTube – Best Practice7. Track, Analyse, Improve• Use YouTube Insights• Review hotspots• Test and review
    • YouTube – Viral SuccessViral videos - a note• Very hard to predict and design• Easier with a budget...or Becks• Easier within a niche?
    • YouTube – Viral Success
    • YouTube – Best Practice1. Make it SEO2. Embed it3. Keep it short and simple4. Remember the details5. Build a home6. Join the conversation7. Track, Analyse, Improve Presented by Iain Martin Skipedia.co.uk