Reach Niche Customers Through Social Media  Channels & Increase Booking Conversion         Presented by Iain Martin       ...
Natives.co.uk• Founded in 1999• Season worker community• No1 ski recruitment website• Multiple revenue channels• Club des ...
Social Media• Facebook – Fan Page• Facebook - ‘Jo Natives’• Twitter - JoNatives• Twitter - Natives_Recruit
YouTubeA picture is worth a thousand words...• 150 years of video watched on Facebook every day• 400 tweets per minute con...
Natives on YouTube• Over 100,000 views• Regular uploads• Mix of content & viral• Multi-channel promotion
YouTube – Best Practice1. Make it SEO•   Use auto-complete ideas•   Use keywords in title, tags•   Make full use of descri...
YouTube – Best Practice2. Embed it•   23% watch videos on other sites•   Find a natural fit on your site•   ‘How To...’ gu...
YouTube – Best Practice3. Keep it short and simple•   Max 2 minutes, if possible•   Content > high production values•   e....
YouTube – Best Practice4. Remember the details•   Include your branding•   Include a link in description•   Choose the bes...
YouTube – Best Practice5. Build a home•   Don’t keep default settings•   Brand the channel•   Brand each video
YouTube – Best Practice6. Join the conversation•   Post regularly•   Reply to comments•   e.g ‘Old Spice’
YouTube – Best Practice7. Track, Analyse, Improve•   Use YouTube Insights•   Review hotspots•   Test and review
YouTube – Viral SuccessViral videos - a note•   Very hard to predict and design•   Easier with a budget...or Becks•   Easi...
YouTube – Viral Success
YouTube – Best Practice1.   Make it SEO2.   Embed it3.   Keep it short and simple4.   Remember the details5.   Build a hom...
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Eyefortravel presentation

  1. 1. Reach Niche Customers Through Social Media Channels & Increase Booking Conversion Presented by Iain Martin Skipedia.co.uk Travel Distribution Summit Europe 2011
  2. 2. Natives.co.uk• Founded in 1999• Season worker community• No1 ski recruitment website• Multiple revenue channels• Club des Saisonniers
  3. 3. Social Media• Facebook – Fan Page• Facebook - ‘Jo Natives’• Twitter - JoNatives• Twitter - Natives_Recruit
  4. 4. YouTubeA picture is worth a thousand words...• 150 years of video watched on Facebook every day• 400 tweets per minute contain a YouTube link• 200m mobile clips streamed on YouTube every day• 37% have bought an item seen advertised on YouTube
  5. 5. Natives on YouTube• Over 100,000 views• Regular uploads• Mix of content & viral• Multi-channel promotion
  6. 6. YouTube – Best Practice1. Make it SEO• Use auto-complete ideas• Use keywords in title, tags• Make full use of description
  7. 7. YouTube – Best Practice2. Embed it• 23% watch videos on other sites• Find a natural fit on your site• ‘How To...’ guides
  8. 8. YouTube – Best Practice3. Keep it short and simple• Max 2 minutes, if possible• Content > high production values• e.g. Gap Yah
  9. 9. YouTube – Best Practice4. Remember the details• Include your branding• Include a link in description• Choose the best thumbnail
  10. 10. YouTube – Best Practice5. Build a home• Don’t keep default settings• Brand the channel• Brand each video
  11. 11. YouTube – Best Practice6. Join the conversation• Post regularly• Reply to comments• e.g ‘Old Spice’
  12. 12. YouTube – Best Practice7. Track, Analyse, Improve• Use YouTube Insights• Review hotspots• Test and review
  13. 13. YouTube – Viral SuccessViral videos - a note• Very hard to predict and design• Easier with a budget...or Becks• Easier within a niche?
  14. 14. YouTube – Viral Success
  15. 15. YouTube – Best Practice1. Make it SEO2. Embed it3. Keep it short and simple4. Remember the details5. Build a home6. Join the conversation7. Track, Analyse, Improve Presented by Iain Martin Skipedia.co.uk
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