Advanced Social Media Workshop

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Advanced Social Media Workshop presented by Iain Martin, Skipedia Travel Marketing.

Organised by ABTOI (www.loveitaly.co.uk)

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Advanced Social Media Workshop

  1. 1. Advanced Social Media Presented by Iain Martin Skipedia Travel Marketing
  2. 2. Advanced Social Media- Build on your foundations- Learn advanced techniques- Use social media tools to max effect
  3. 3. Introductions- Me- You- Format- Questions- Disclaimer
  4. 4. Which channels?1. Facebook2. Twitter3. YouTube4. Google+5. Pinterest
  5. 5. Which channels?1. Facebook2. Twitter3. YouTube4. Google+5. Pinterest6. LinkedIn can be useful too…
  6. 6. Seminar Structure1. Facebook2. Twitter inc. Hootsuite/Tweetdeck3. Google+, Pinterest, YouTube
  7. 7. Social Media is new20042005200620102011
  8. 8. How big is Social Media?Facebook –Twitter –Google+ -Pinterest –Blogs –YouTube –
  9. 9. How big is Social Media?Facebook – 1000mTwitter –Google+ -Pinterest –Blogs –YouTube –
  10. 10. How big is Social Media?Facebook – 1000mTwitter – 240mGoogle+ -Pinterest –Blogs –YouTube –
  11. 11. How big is Social Media?Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest –Blogs –YouTube –
  12. 12. How big is Social Media?Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest – 15mBlogs –YouTube –
  13. 13. How big is Social Media?Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest – 15mBlogs – 200mYouTube –
  14. 14. How big is Social Media?Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest – 15mBlogs – 200mYouTube – 4 billion videos per day
  15. 15. Facebook• The most visited website in the world• 1 out of every 5 page views on the Internet worldwide• Over 30 million Facebook users in the UK
  16. 16. Facebook - Profile
  17. 17. Facebook - Profile1. Cover Image2. Creating and formatting Milestones3. Curating Tabs4. Changing Tab Image & Tab Name5. Installing Tabs (Twitter example)
  18. 18. Facebook - PostsNote on EdgeRank1. Types of post (images, video, text, links)2. Cover photos3. Tagging4. Scheduling5. Gating (only available to some Pages)6. Promoted Ads
  19. 19. Facebook - Insights
  20. 20. Facebook - Insights1. Which posts are the most effective?2. Best time for posts?3. Demographic4. Monitoring ‘likes’ and ‘unlikes’5. Organic reach v. viral reach6. ‘People Talking About This’
  21. 21. Coffee Time
  22. 22. Twitter - Profile
  23. 23. Twitter - Profile1. Background2. Name3. Location4. Description5. Automating to Facebook6. Monitoring
  24. 24. Twitter - Hootsuite
  25. 25. Twitter - Hootsuite1. How to add an account2. How to add streams and which streams to add3. How to monitor mentions and Retweets4. How to follow conversations and keywords5. How to schedule/auto-schedule Tweets
  26. 26. Twitter - Tweetdeck
  27. 27. Twitter - Tweetdeck
  28. 28. Tweetdeck v. Hootsuite1. Unlimited accounts inc. Facebook2. Easier interface3. Desktop and Mobile versions4. Reporting of ‘Mentions’5. Scheduling limitations
  29. 29. Twitter – Retweetrank
  30. 30. Twitter – Retweetrank1. How many Retweets2. Follower growth3. Track mentions4. Identify Influential Retweeters5. Upgrade for additional data
  31. 31. Twitter – Other ToolsTweetstats.comTopsy.comSocialmention.com
  32. 32. YouTube• 150 years of video watched on Facebook every day• 400 tweets per minute contain a YouTube link• 200m mobile clips streamed on YouTube every day• 37% have bought an item seen on YouTube
  33. 33. YouTube – Best Practice1. Make it SEO• Use keywords in title, tags• Make full use of description• Pick the best thumbnail
  34. 34. YouTube – Best Practice2. Embed and use as content• 23% watch videos on other sites• Find a natural fit on your site• ‘How To...’ guides
  35. 35. YouTube – Best Practice3. Keep it short and simple• Max 2 minutes, if possible• Include your branding• Good content is the key
  36. 36. Pinterest/Google+
  37. 37. Pinterest• Most effective when you participate• Passive can still have a positive effect• Use creative board names
  38. 38. Great tool for Google+
  39. 39. Thank YouPresented by Iain Martin, Skipedia Travel MarketingIf you would like to find out more about the services that Skipedia canoffer, please contact me:iain@skipedia.co.uk07703 173576

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