Advanced Social Media Workshop
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Advanced Social Media Workshop

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Advanced Social Media Workshop presented by Iain Martin, Skipedia Travel Marketing.

Advanced Social Media Workshop presented by Iain Martin, Skipedia Travel Marketing.

Organised by ABTOI (www.loveitaly.co.uk)

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  • 1. Advanced Social Media Presented by Iain Martin Skipedia Travel Marketing
  • 2. Advanced Social Media- Build on your foundations- Learn advanced techniques- Use social media tools to max effect
  • 3. Introductions- Me- You- Format- Questions- Disclaimer
  • 4. Which channels?1. Facebook2. Twitter3. YouTube4. Google+5. Pinterest
  • 5. Which channels?1. Facebook2. Twitter3. YouTube4. Google+5. Pinterest6. LinkedIn can be useful too…
  • 6. Seminar Structure1. Facebook2. Twitter inc. Hootsuite/Tweetdeck3. Google+, Pinterest, YouTube
  • 7. Social Media is new20042005200620102011
  • 8. How big is Social Media?Facebook –Twitter –Google+ -Pinterest –Blogs –YouTube –
  • 9. How big is Social Media?Facebook – 1000mTwitter –Google+ -Pinterest –Blogs –YouTube –
  • 10. How big is Social Media?Facebook – 1000mTwitter – 240mGoogle+ -Pinterest –Blogs –YouTube –
  • 11. How big is Social Media?Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest –Blogs –YouTube –
  • 12. How big is Social Media?Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest – 15mBlogs –YouTube –
  • 13. How big is Social Media?Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest – 15mBlogs – 200mYouTube –
  • 14. How big is Social Media?Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest – 15mBlogs – 200mYouTube – 4 billion videos per day
  • 15. Facebook• The most visited website in the world• 1 out of every 5 page views on the Internet worldwide• Over 30 million Facebook users in the UK
  • 16. Facebook - Profile
  • 17. Facebook - Profile1. Cover Image2. Creating and formatting Milestones3. Curating Tabs4. Changing Tab Image & Tab Name5. Installing Tabs (Twitter example)
  • 18. Facebook - PostsNote on EdgeRank1. Types of post (images, video, text, links)2. Cover photos3. Tagging4. Scheduling5. Gating (only available to some Pages)6. Promoted Ads
  • 19. Facebook - Insights
  • 20. Facebook - Insights1. Which posts are the most effective?2. Best time for posts?3. Demographic4. Monitoring ‘likes’ and ‘unlikes’5. Organic reach v. viral reach6. ‘People Talking About This’
  • 21. Coffee Time
  • 22. Twitter - Profile
  • 23. Twitter - Profile1. Background2. Name3. Location4. Description5. Automating to Facebook6. Monitoring
  • 24. Twitter - Hootsuite
  • 25. Twitter - Hootsuite1. How to add an account2. How to add streams and which streams to add3. How to monitor mentions and Retweets4. How to follow conversations and keywords5. How to schedule/auto-schedule Tweets
  • 26. Twitter - Tweetdeck
  • 27. Twitter - Tweetdeck
  • 28. Tweetdeck v. Hootsuite1. Unlimited accounts inc. Facebook2. Easier interface3. Desktop and Mobile versions4. Reporting of ‘Mentions’5. Scheduling limitations
  • 29. Twitter – Retweetrank
  • 30. Twitter – Retweetrank1. How many Retweets2. Follower growth3. Track mentions4. Identify Influential Retweeters5. Upgrade for additional data
  • 31. Twitter – Other ToolsTweetstats.comTopsy.comSocialmention.com
  • 32. YouTube• 150 years of video watched on Facebook every day• 400 tweets per minute contain a YouTube link• 200m mobile clips streamed on YouTube every day• 37% have bought an item seen on YouTube
  • 33. YouTube – Best Practice1. Make it SEO• Use keywords in title, tags• Make full use of description• Pick the best thumbnail
  • 34. YouTube – Best Practice2. Embed and use as content• 23% watch videos on other sites• Find a natural fit on your site• ‘How To...’ guides
  • 35. YouTube – Best Practice3. Keep it short and simple• Max 2 minutes, if possible• Include your branding• Good content is the key
  • 36. Pinterest/Google+
  • 37. Pinterest• Most effective when you participate• Passive can still have a positive effect• Use creative board names
  • 38. Great tool for Google+
  • 39. Thank YouPresented by Iain Martin, Skipedia Travel MarketingIf you would like to find out more about the services that Skipedia canoffer, please contact me:iain@skipedia.co.uk07703 173576