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Advanced Social Media




  Presented by Iain Martin
  Skipedia Travel Marketing
Advanced Social Media


- Build on your foundations
- Learn advanced techniques

- Use social media tools to max effect
Introductions
- Me
- You

- Format

- Questions

- Disclaimer
Which channels?
1. Facebook

2. Twitter

3. YouTube

4. Google+

5. Pinterest
Which channels?
1. Facebook

2. Twitter

3. YouTube

4. Google+

5. Pinterest

6. LinkedIn can be useful too…
Seminar Structure

1. Facebook

2. Twitter inc. Hootsuite/Tweetdeck

3. Google+, Pinterest, YouTube
Social Media is new
2004

2005

2006

2010

2011
How big is Social Media?

Facebook –
Twitter –
Google+ -
Pinterest –
Blogs –
YouTube –
How big is Social Media?

Facebook – 1000m
Twitter –
Google+ -
Pinterest –
Blogs –
YouTube –
How big is Social Media?

Facebook – 1000m
Twitter – 240m
Google+ -
Pinterest –
Blogs –
YouTube –
How big is Social Media?

Facebook – 1000m
Twitter – 240m
Google+ - 250m
Pinterest –
Blogs –
YouTube –
How big is Social Media?

Facebook – 1000m
Twitter – 240m
Google+ - 250m
Pinterest – 15m
Blogs –
YouTube –
How big is Social Media?

Facebook – 1000m
Twitter – 240m
Google+ - 250m
Pinterest – 15m
Blogs – 200m
YouTube –
How big is Social Media?

Facebook – 1000m
Twitter – 240m
Google+ - 250m
Pinterest – 15m
Blogs – 200m
YouTube – 4 billion videos per day
Facebook

• The most visited website in the world

• 1 out of every 5 page views on the Internet
  worldwide

• Over 30 million Facebook users in the UK
Facebook - Profile
Facebook - Profile
1. Cover Image

2. Creating and formatting Milestones

3. Curating Tabs

4. Changing Tab Image & Tab Name

5. Installing Tabs (Twitter example)
Facebook - Posts
Note on EdgeRank

1. Types of post (images, video, text, links)

2. Cover photos

3. Tagging

4. Scheduling

5. Gating (only available to some Pages)

6. Promoted Ads
Facebook - Insights
Facebook - Insights
1. Which posts are the most effective?

2. Best time for posts?

3. Demographic

4. Monitoring ‘likes’ and ‘unlikes’

5. Organic reach v. viral reach

6. ‘People Talking About This’
Coffee Time
Twitter - Profile
Twitter - Profile
1. Background

2. Name

3. Location

4. Description

5. Automating to Facebook

6. Monitoring
Twitter - Hootsuite
Twitter - Hootsuite
1. How to add an account

2. How to add streams and which streams to add

3. How to monitor mentions and Retweets

4. How to follow conversations and keywords

5. How to schedule/auto-schedule Tweets
Twitter - Tweetdeck
Twitter - Tweetdeck
Tweetdeck v. Hootsuite
1. Unlimited accounts inc. Facebook

2. Easier interface

3. Desktop and Mobile versions

4. Reporting of ‘Mentions’

5. Scheduling limitations
Twitter – Retweetrank
Twitter – Retweetrank

1. How many Retweets

2. Follower growth

3. Track mentions

4. Identify Influential Retweeters

5. Upgrade for additional data
Twitter – Other Tools
Tweetstats.com

Topsy.com

Socialmention.com
YouTube
• 150 years of video watched on Facebook every day

• 400 tweets per minute contain a YouTube link

• 200m mobile clips streamed on YouTube every day

• 37% have bought an item seen on YouTube
YouTube – Best Practice

1. Make it SEO

•   Use keywords in title, tags
•   Make full use of description
•   Pick the best thumbnail
YouTube – Best Practice

2. Embed and use as content

•   23% watch videos on other sites
•   Find a natural fit on your site
•   ‘How To...’ guides
YouTube – Best Practice

3. Keep it short and simple

•   Max 2 minutes, if possible
•   Include your branding
•   Good content is the key
Pinterest/Google+
Pinterest
• Most effective when you participate

• Passive can still have a positive effect

• Use creative board names
Great tool for Google+
Thank You




Presented by Iain Martin, Skipedia Travel Marketing
If you would like to find out more about the services that Skipedia can
offer, please contact me:

iain@skipedia.co.uk
07703 173576

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Advanced Social Media Workshop

  • 1. Advanced Social Media Presented by Iain Martin Skipedia Travel Marketing
  • 2. Advanced Social Media - Build on your foundations - Learn advanced techniques - Use social media tools to max effect
  • 3. Introductions - Me - You - Format - Questions - Disclaimer
  • 4. Which channels? 1. Facebook 2. Twitter 3. YouTube 4. Google+ 5. Pinterest
  • 5. Which channels? 1. Facebook 2. Twitter 3. YouTube 4. Google+ 5. Pinterest 6. LinkedIn can be useful too…
  • 6. Seminar Structure 1. Facebook 2. Twitter inc. Hootsuite/Tweetdeck 3. Google+, Pinterest, YouTube
  • 7. Social Media is new 2004 2005 2006 2010 2011
  • 8. How big is Social Media? Facebook – Twitter – Google+ - Pinterest – Blogs – YouTube –
  • 9. How big is Social Media? Facebook – 1000m Twitter – Google+ - Pinterest – Blogs – YouTube –
  • 10. How big is Social Media? Facebook – 1000m Twitter – 240m Google+ - Pinterest – Blogs – YouTube –
  • 11. How big is Social Media? Facebook – 1000m Twitter – 240m Google+ - 250m Pinterest – Blogs – YouTube –
  • 12. How big is Social Media? Facebook – 1000m Twitter – 240m Google+ - 250m Pinterest – 15m Blogs – YouTube –
  • 13. How big is Social Media? Facebook – 1000m Twitter – 240m Google+ - 250m Pinterest – 15m Blogs – 200m YouTube –
  • 14. How big is Social Media? Facebook – 1000m Twitter – 240m Google+ - 250m Pinterest – 15m Blogs – 200m YouTube – 4 billion videos per day
  • 15. Facebook • The most visited website in the world • 1 out of every 5 page views on the Internet worldwide • Over 30 million Facebook users in the UK
  • 17. Facebook - Profile 1. Cover Image 2. Creating and formatting Milestones 3. Curating Tabs 4. Changing Tab Image & Tab Name 5. Installing Tabs (Twitter example)
  • 18. Facebook - Posts Note on EdgeRank 1. Types of post (images, video, text, links) 2. Cover photos 3. Tagging 4. Scheduling 5. Gating (only available to some Pages) 6. Promoted Ads
  • 20. Facebook - Insights 1. Which posts are the most effective? 2. Best time for posts? 3. Demographic 4. Monitoring ‘likes’ and ‘unlikes’ 5. Organic reach v. viral reach 6. ‘People Talking About This’
  • 23. Twitter - Profile 1. Background 2. Name 3. Location 4. Description 5. Automating to Facebook 6. Monitoring
  • 25. Twitter - Hootsuite 1. How to add an account 2. How to add streams and which streams to add 3. How to monitor mentions and Retweets 4. How to follow conversations and keywords 5. How to schedule/auto-schedule Tweets
  • 28. Tweetdeck v. Hootsuite 1. Unlimited accounts inc. Facebook 2. Easier interface 3. Desktop and Mobile versions 4. Reporting of ‘Mentions’ 5. Scheduling limitations
  • 30. Twitter – Retweetrank 1. How many Retweets 2. Follower growth 3. Track mentions 4. Identify Influential Retweeters 5. Upgrade for additional data
  • 31. Twitter – Other Tools Tweetstats.com Topsy.com Socialmention.com
  • 32. YouTube • 150 years of video watched on Facebook every day • 400 tweets per minute contain a YouTube link • 200m mobile clips streamed on YouTube every day • 37% have bought an item seen on YouTube
  • 33. YouTube – Best Practice 1. Make it SEO • Use keywords in title, tags • Make full use of description • Pick the best thumbnail
  • 34. YouTube – Best Practice 2. Embed and use as content • 23% watch videos on other sites • Find a natural fit on your site • ‘How To...’ guides
  • 35. YouTube – Best Practice 3. Keep it short and simple • Max 2 minutes, if possible • Include your branding • Good content is the key
  • 37. Pinterest • Most effective when you participate • Passive can still have a positive effect • Use creative board names
  • 38. Great tool for Google+
  • 39. Thank You Presented by Iain Martin, Skipedia Travel Marketing If you would like to find out more about the services that Skipedia can offer, please contact me: iain@skipedia.co.uk 07703 173576