8. How big is Social Media?
Facebook –
Twitter –
Google+ -
Pinterest –
Blogs –
YouTube –
9. How big is Social Media?
Facebook – 1000m
Twitter –
Google+ -
Pinterest –
Blogs –
YouTube –
10. How big is Social Media?
Facebook – 1000m
Twitter – 240m
Google+ -
Pinterest –
Blogs –
YouTube –
11. How big is Social Media?
Facebook – 1000m
Twitter – 240m
Google+ - 250m
Pinterest –
Blogs –
YouTube –
12. How big is Social Media?
Facebook – 1000m
Twitter – 240m
Google+ - 250m
Pinterest – 15m
Blogs –
YouTube –
13. How big is Social Media?
Facebook – 1000m
Twitter – 240m
Google+ - 250m
Pinterest – 15m
Blogs – 200m
YouTube –
14. How big is Social Media?
Facebook – 1000m
Twitter – 240m
Google+ - 250m
Pinterest – 15m
Blogs – 200m
YouTube – 4 billion videos per day
15. Facebook
• The most visited website in the world
• 1 out of every 5 page views on the Internet
worldwide
• Over 30 million Facebook users in the UK
20. Facebook - Insights
1. Which posts are the most effective?
2. Best time for posts?
3. Demographic
4. Monitoring ‘likes’ and ‘unlikes’
5. Organic reach v. viral reach
6. ‘People Talking About This’
25. Twitter - Hootsuite
1. How to add an account
2. How to add streams and which streams to add
3. How to monitor mentions and Retweets
4. How to follow conversations and keywords
5. How to schedule/auto-schedule Tweets
28. Tweetdeck v. Hootsuite
1. Unlimited accounts inc. Facebook
2. Easier interface
3. Desktop and Mobile versions
4. Reporting of ‘Mentions’
5. Scheduling limitations
30. Twitter – Retweetrank
1. How many Retweets
2. Follower growth
3. Track mentions
4. Identify Influential Retweeters
5. Upgrade for additional data
31. Twitter – Other Tools
Tweetstats.com
Topsy.com
Socialmention.com
32. YouTube
• 150 years of video watched on Facebook every day
• 400 tweets per minute contain a YouTube link
• 200m mobile clips streamed on YouTube every day
• 37% have bought an item seen on YouTube
33. YouTube – Best Practice
1. Make it SEO
• Use keywords in title, tags
• Make full use of description
• Pick the best thumbnail
34. YouTube – Best Practice
2. Embed and use as content
• 23% watch videos on other sites
• Find a natural fit on your site
• ‘How To...’ guides
35. YouTube – Best Practice
3. Keep it short and simple
• Max 2 minutes, if possible
• Include your branding
• Good content is the key
39. Thank You
Presented by Iain Martin, Skipedia Travel Marketing
If you would like to find out more about the services that Skipedia can
offer, please contact me:
iain@skipedia.co.uk
07703 173576