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ABTOI Social Media Workshop, 2012

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Social Media Workshop run for ABTOI by Iain Martin from Skipedia (www.skipedia.co.uk)

Social Media Workshop run for ABTOI by Iain Martin from Skipedia (www.skipedia.co.uk)

Please feel free to contact me on iain@skipedia.co.uk

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    ABTOI Social Media Workshop, 2012 ABTOI Social Media Workshop, 2012 Presentation Transcript

    • Finding Your Way in Social Media Presented by Iain Martin Skipedia Travel Marketing
    • Finding your way in Social Media- Guiding you through the jargon- Helping you create the foundations- Giving you ideas for strategy
    • Introductions- Me- Skipedia- You
    • What is Social Media?“Social Media is generally any website orservice that uses Web 2.0 techniques andconcepts”
    • What is Social Media?“Social Media is generally any website orservice that uses Web 2.0 techniques andconcepts”
    • What is Social Media? “People having conversations online”
    • Social Media is differentWhat does CRM mean to you?
    • Social Media is differentWhat does CRM mean to you?Social Media means you can talk to yourcustomers every day
    • Social Media is differentWhat does CRM mean to you?Social Media means you can talk to yourcustomers every day……so you’d better make sure you’re saying theright thing!
    • Social Media is differentHow did referrals used to work?
    • Social Media is differentHow did referrals used to work?Your customers can tell their friends what agreat holiday they’re having before it’s over
    • Social Media is differentHow did referrals used to work?Your customers can tell their friends what agreat holiday they’re having before it’s overOr what a bad holiday they’re having…!
    • Social Media2004
    • Social Media20042005
    • Social Media200420052006
    • How big is Social Media?Facebook –Twitter –Google+ -Pinterest –Blogs –YouTube –
    • How big is Social Media?Facebook – 900mTwitter –Google+ -Pinterest –Blogs –YouTube –
    • How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ -Pinterest –Blogs –YouTube –
    • How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest –Blogs –YouTube –
    • How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest – 10mBlogs –YouTube –
    • How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest – 10mBlogs – 120mYouTube –
    • How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest – 10mBlogs – 120mYouTube – 4 billion videos per day
    • Is Social Media just a fad?Let have a look at a short video…
    • Is Social Media just a fad?“We don’t have a choice onwhether we do social media,the question is how well we do it.” Erik Qualman
    • Coffee Time
    • Facebook• Facebook is the most visited website in the world
    • Facebook• Facebook is the most visited website in the world• Facebook accounts for 1 out of every 5 page views on the Internet worldwide
    • Facebook• Facebook is the most visited website in the world• Facebook accounts for 1 out of every 5 page views on the Internet worldwide• There are over 30 million Facebook users in the UK - almost 50% of the entire population
    • Facebook - Timeline
    • Facebook - Content
    • Facebook - Insights
    • Twitter - Profile
    • Twitter – Great Profiles• Abercrombie and Kent• Carnival Cruises• Flight Centres
    • Twitter - Content
    • Twitter - ToolsMentions – HootsuiteMeasuring RTs – Retweetrank.comMeasuring Tweet Density – Tweetstats.comScheduling – Hootsuite or Tweetdeck
    • YouTube• 150 years of video watched on Facebook every day• 400 tweets per minute contain a YouTube link• 200m mobile clips streamed on YouTube every day• 37% have bought an item seen on YouTube
    • YouTube – Best Practice1. Make it SEO• Use auto-complete ideas• Use keywords in title, tags• Make full use of description
    • YouTube – Best Practice2. Embed and use as content• 23% watch videos on other sites• Find a natural fit on your site• ‘How To...’ guides
    • YouTube – Best Practice3. Keep it short and simple• Max 2 minutes, if possible• Content > high production values• e.g. Gap Yah
    • YouTube – Best Practice4. Remember the details• Include your branding• Include a link in description• Choose the best thumbnail
    • YouTube – Best Practice5. Build a home• Don’t keep default settings• Brand the channel• Brand each video
    • YouTube – Best Practice6. Join the conversation• Post regularly• Reply to comments• e.g. ‘Old Spice’
    • YouTube – Best Practice7. Track, Analyse, Improve• Use YouTube Insights• Review hotspots• Test and review
    • YouTube – Going ViralOld Spice have done it (again)…Dollar Shave Club have done it…Pepsi have done it (with David Beckham)…
    • Blogging• Reach• Traffic• SEO• Credibility + Trust• Brand Positioning• Social Content
    • Blogging - Wordpress
    • Blogging - Wordpress
    • Blogging - Wordpress• Straightforward for multiple users• ‘Future Proof’ - once in place, relatively simple for any developer to freshen• Creates SEO websites & pages out of the box• As ‘Google-friendly’ as you can get
    • Blogging - SEO• Title• URL• Content• External links• Internal links
    • Conclusion• Social Media is not a fad
    • Conclusion• Social Media is not a fad• Facebook is fundamental
    • Conclusion• Social Media is not a fad• Facebook is fundamental• Twitter has unseen value
    • Conclusion• Social Media is not a fad• Facebook is fundamental• Twitter has unseen value• YouTube is increasingly important
    • Conclusion• Social Media is not a fad• Facebook is fundamental• Twitter has unseen value• YouTube is increasingly important• Blogging can help your businessPresented by Iain Martin, Skipedia Travel Marketingiain@skipedia.co.uk07703 173576
    • Thank YouPresented by Iain Martin, Skipedia Travel Marketingiain@skipedia.co.uk07703 173576