Finding Your Way in Social Media        Presented by Iain Martin        Skipedia Travel Marketing
Finding your way in            Social Media- Guiding you through the jargon- Helping you create the foundations- Giving yo...
Introductions- Me- Skipedia- You
What is Social Media?“Social Media is generally any website orservice that uses Web 2.0 techniques andconcepts”
What is Social Media?“Social Media is generally any website orservice that uses Web 2.0 techniques andconcepts”
What is Social Media?     “People having  conversations online”
Social Media is differentWhat does CRM mean to you?
Social Media is differentWhat does CRM mean to you?Social Media means you can talk to yourcustomers every day
Social Media is differentWhat does CRM mean to you?Social Media means you can talk to yourcustomers every day……so you’d be...
Social Media is differentHow did referrals used to work?
Social Media is differentHow did referrals used to work?Your customers can tell their friends what agreat holiday they’re ...
Social Media is differentHow did referrals used to work?Your customers can tell their friends what agreat holiday they’re ...
Social Media2004
Social Media20042005
Social Media200420052006
How big is Social Media?Facebook –Twitter –Google+ -Pinterest –Blogs –YouTube –
How big is Social Media?Facebook – 900mTwitter –Google+ -Pinterest –Blogs –YouTube –
How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ -Pinterest –Blogs –YouTube –
How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest –Blogs –YouTube –
How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest – 10mBlogs –YouTube –
How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest – 10mBlogs – 120mYouTube –
How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest – 10mBlogs – 120mYouTube – 4 billion videos p...
Is Social Media just a fad?Let have a look at a short video…
Is Social Media just a fad?“We don’t have a choice onwhether we do social media,the question is how well we do it.”       ...
Coffee Time
Facebook• Facebook is the most visited website in the world
Facebook• Facebook is the most visited website in the world• Facebook accounts for 1 out of every 5 page views on the  Int...
Facebook• Facebook is the most visited website in the world• Facebook accounts for 1 out of every 5 page views on the  Int...
Facebook - Timeline
Facebook - Content
Facebook - Insights
Twitter - Profile
Twitter – Great Profiles• Abercrombie and Kent• Carnival Cruises• Flight Centres
Twitter - Content
Twitter - ToolsMentions – HootsuiteMeasuring RTs – Retweetrank.comMeasuring Tweet Density – Tweetstats.comScheduling – Hoo...
YouTube• 150 years of video watched on Facebook every day• 400 tweets per minute contain a YouTube link• 200m mobile clips...
YouTube – Best Practice1. Make it SEO•   Use auto-complete ideas•   Use keywords in title, tags•   Make full use of descri...
YouTube – Best Practice2. Embed and use as content•   23% watch videos on other sites•   Find a natural fit on your site• ...
YouTube – Best Practice3. Keep it short and simple•   Max 2 minutes, if possible•   Content > high production values•   e....
YouTube – Best Practice4. Remember the details•   Include your branding•   Include a link in description•   Choose the bes...
YouTube – Best Practice5. Build a home•   Don’t keep default settings•   Brand the channel•   Brand each video
YouTube – Best Practice6. Join the conversation•   Post regularly•   Reply to comments•   e.g. ‘Old Spice’
YouTube – Best Practice7. Track, Analyse, Improve•   Use YouTube Insights•   Review hotspots•   Test and review
YouTube – Going ViralOld Spice have done it (again)…Dollar Shave Club have done it…Pepsi have done it (with David Beckham)…
Blogging•   Reach•   Traffic•   SEO•   Credibility + Trust•   Brand Positioning•   Social Content
Blogging - Wordpress
Blogging - Wordpress
Blogging - Wordpress• Straightforward for multiple users• ‘Future Proof’ - once in place, relatively  simple for any devel...
Blogging - SEO•   Title•   URL•   Content•   External links•   Internal links
Conclusion• Social Media is not a fad
Conclusion• Social Media is not a fad• Facebook is fundamental
Conclusion• Social Media is not a fad• Facebook is fundamental• Twitter has unseen value
Conclusion•   Social Media is not a fad•   Facebook is fundamental•   Twitter has unseen value•   YouTube is increasingly ...
Conclusion•   Social Media is not a fad•   Facebook is fundamental•   Twitter has unseen value•   YouTube is increasingly ...
Thank YouPresented by Iain Martin, Skipedia Travel Marketingiain@skipedia.co.uk07703 173576
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ABTOI Social Media Workshop, 2012

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Social Media Workshop run for ABTOI by Iain Martin from Skipedia (www.skipedia.co.uk)

Please feel free to contact me on iain@skipedia.co.uk

Published in: Travel, Technology, Business
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ABTOI Social Media Workshop, 2012

  1. 1. Finding Your Way in Social Media Presented by Iain Martin Skipedia Travel Marketing
  2. 2. Finding your way in Social Media- Guiding you through the jargon- Helping you create the foundations- Giving you ideas for strategy
  3. 3. Introductions- Me- Skipedia- You
  4. 4. What is Social Media?“Social Media is generally any website orservice that uses Web 2.0 techniques andconcepts”
  5. 5. What is Social Media?“Social Media is generally any website orservice that uses Web 2.0 techniques andconcepts”
  6. 6. What is Social Media? “People having conversations online”
  7. 7. Social Media is differentWhat does CRM mean to you?
  8. 8. Social Media is differentWhat does CRM mean to you?Social Media means you can talk to yourcustomers every day
  9. 9. Social Media is differentWhat does CRM mean to you?Social Media means you can talk to yourcustomers every day……so you’d better make sure you’re saying theright thing!
  10. 10. Social Media is differentHow did referrals used to work?
  11. 11. Social Media is differentHow did referrals used to work?Your customers can tell their friends what agreat holiday they’re having before it’s over
  12. 12. Social Media is differentHow did referrals used to work?Your customers can tell their friends what agreat holiday they’re having before it’s overOr what a bad holiday they’re having…!
  13. 13. Social Media2004
  14. 14. Social Media20042005
  15. 15. Social Media200420052006
  16. 16. How big is Social Media?Facebook –Twitter –Google+ -Pinterest –Blogs –YouTube –
  17. 17. How big is Social Media?Facebook – 900mTwitter –Google+ -Pinterest –Blogs –YouTube –
  18. 18. How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ -Pinterest –Blogs –YouTube –
  19. 19. How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest –Blogs –YouTube –
  20. 20. How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest – 10mBlogs –YouTube –
  21. 21. How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest – 10mBlogs – 120mYouTube –
  22. 22. How big is Social Media?Facebook – 900mTwitter – 140mGoogle+ - 100mPinterest – 10mBlogs – 120mYouTube – 4 billion videos per day
  23. 23. Is Social Media just a fad?Let have a look at a short video…
  24. 24. Is Social Media just a fad?“We don’t have a choice onwhether we do social media,the question is how well we do it.” Erik Qualman
  25. 25. Coffee Time
  26. 26. Facebook• Facebook is the most visited website in the world
  27. 27. Facebook• Facebook is the most visited website in the world• Facebook accounts for 1 out of every 5 page views on the Internet worldwide
  28. 28. Facebook• Facebook is the most visited website in the world• Facebook accounts for 1 out of every 5 page views on the Internet worldwide• There are over 30 million Facebook users in the UK - almost 50% of the entire population
  29. 29. Facebook - Timeline
  30. 30. Facebook - Content
  31. 31. Facebook - Insights
  32. 32. Twitter - Profile
  33. 33. Twitter – Great Profiles• Abercrombie and Kent• Carnival Cruises• Flight Centres
  34. 34. Twitter - Content
  35. 35. Twitter - ToolsMentions – HootsuiteMeasuring RTs – Retweetrank.comMeasuring Tweet Density – Tweetstats.comScheduling – Hootsuite or Tweetdeck
  36. 36. YouTube• 150 years of video watched on Facebook every day• 400 tweets per minute contain a YouTube link• 200m mobile clips streamed on YouTube every day• 37% have bought an item seen on YouTube
  37. 37. YouTube – Best Practice1. Make it SEO• Use auto-complete ideas• Use keywords in title, tags• Make full use of description
  38. 38. YouTube – Best Practice2. Embed and use as content• 23% watch videos on other sites• Find a natural fit on your site• ‘How To...’ guides
  39. 39. YouTube – Best Practice3. Keep it short and simple• Max 2 minutes, if possible• Content > high production values• e.g. Gap Yah
  40. 40. YouTube – Best Practice4. Remember the details• Include your branding• Include a link in description• Choose the best thumbnail
  41. 41. YouTube – Best Practice5. Build a home• Don’t keep default settings• Brand the channel• Brand each video
  42. 42. YouTube – Best Practice6. Join the conversation• Post regularly• Reply to comments• e.g. ‘Old Spice’
  43. 43. YouTube – Best Practice7. Track, Analyse, Improve• Use YouTube Insights• Review hotspots• Test and review
  44. 44. YouTube – Going ViralOld Spice have done it (again)…Dollar Shave Club have done it…Pepsi have done it (with David Beckham)…
  45. 45. Blogging• Reach• Traffic• SEO• Credibility + Trust• Brand Positioning• Social Content
  46. 46. Blogging - Wordpress
  47. 47. Blogging - Wordpress
  48. 48. Blogging - Wordpress• Straightforward for multiple users• ‘Future Proof’ - once in place, relatively simple for any developer to freshen• Creates SEO websites & pages out of the box• As ‘Google-friendly’ as you can get
  49. 49. Blogging - SEO• Title• URL• Content• External links• Internal links
  50. 50. Conclusion• Social Media is not a fad
  51. 51. Conclusion• Social Media is not a fad• Facebook is fundamental
  52. 52. Conclusion• Social Media is not a fad• Facebook is fundamental• Twitter has unseen value
  53. 53. Conclusion• Social Media is not a fad• Facebook is fundamental• Twitter has unseen value• YouTube is increasingly important
  54. 54. Conclusion• Social Media is not a fad• Facebook is fundamental• Twitter has unseen value• YouTube is increasingly important• Blogging can help your businessPresented by Iain Martin, Skipedia Travel Marketingiain@skipedia.co.uk07703 173576
  55. 55. Thank YouPresented by Iain Martin, Skipedia Travel Marketingiain@skipedia.co.uk07703 173576
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