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A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
A Glimpse Into The Future
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A Glimpse Into The Future

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  • 1. A Glimpse Into The Future Presented by Iain Martin Skipedia Travel Marketing
  • 2. Mobile TabletsSocial Media
  • 3. 1995
  • 4. 1998
  • 5. 2007
  • 6. ????
  • 7. 2010
  • 8. ????
  • 9. Businesses need a strategy for the future…now
  • 10. MobileGlobal use of mobile devices to access Internet(excluding tablets) Jan 2009 0.7 % Jan 2010 1.6 % Jan 2011 4.3 % Jan 2012 8.5 %Source: StatCounter Global Stats
  • 11. Mobile• Mobile Internet traffic is increasing 100% pa
  • 12. Mobile• Mobile Internet traffic is increasing 100% pa• 72% of all mobiles will be smartphones by 2016
  • 13. Mobile• Mobile Internet traffic is increasing 100% pa• 72% of all mobiles will be smartphones by 2016• Average mobile connection speed will increase nine-fold by 2016Sources: Forrester Research/Cisco Systems
  • 14. Tablets• 12% of Britons already own a tablet
  • 15. Tablets• 12% of Britons already own a tablet• 115% growth forecast for 2012
  • 16. Tablets• 12% of Britons already own a tablet• 115% growth forecast for 2012• Sales of tablets will overtake sales of PCs/laptops by 2016Sources: Forrester Research/Morgan Stanley
  • 17. Tablets• 70% of iPads are used daily while watching TV
  • 18. Tablets• 70% of iPads are used daily while watching TV• Tablets are already used more than PCs…
  • 19. Tablets• 70% of iPads are used daily while watching TV• Tablets are already used more than PCs…• After 7pm, more people access the Internet via tablets than PCs or laptopsSources: Forrester Research/ComScore
  • 20. Tablets
  • 21. Social Media
  • 22. Social Media2004
  • 23. Social Media20042005
  • 24. Social Media200420052006
  • 25. Social Media• Facebook is the most visited website in the world
  • 26. Social Media• Facebook is the most visited website in the world• Facebook accounts for 1 out of every 5 page views on the Internet worldwide
  • 27. Social Media• Facebook is the most visited website in the world• Facebook accounts for 1 out of every 5 page views on the Internet worldwide• There are over 30 million Facebook users in the UK - almost 50% of the entire population
  • 28. Social Media“We don’t have a choice onwhether we do social media,the question is how well we do it.” Erik Qualman
  • 29. Social Media Workshop‘Finding your way in Social Media’London, 17 May 2012• What is social media?• Why is it necessary?• Why is it different from ‘normal’ marketing• How to optimise your Facebook Timeline• Getting the most from Twitter & YouTube• Social Media strategy advicePresented by Iain MartinSkipedia Travel Marketingiain@skipedia.co.uk | www.skipedia.co.uk

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