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How is the ski industry optimising for mobile?
 

How is the ski industry optimising for mobile?

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Presentation delivered at Brighton Social Media, July 2014 meet up.

Presentation delivered at Brighton Social Media, July 2014 meet up.

Looking at mobile take up and the need for optimisation, looking specifically at UK ski tour operators.

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    How is the ski industry optimising for mobile? How is the ski industry optimising for mobile? Presentation Transcript

    • How is the ski industry optimising for mobile? @skipedia
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    • • 32% of consumers make at least a monthly purchase by mobile • Google gives preference to sites with mobile accessibility • Half of websites report at least 30% of their traffic is from mobile @skipedia Mobile isn’t coming, it’s here…
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    • How well have the UK’s ski companies optimised for mobile? • Research conducted 30 June to 03 July using Google Developers PageSpeed Insights and Samsung Galaxy. • Speed and User Experience scores provided by Google • Results may vary by device @skipedia
    • Crystal Holidays No. 1 in the market, largest ski company in the UK Speed: 42/100 User Experience: 76/100 Our Score: 2/10 Font size is legible, but tap links too small. Overall unsuitable for mobile viewing. @skipedia
    • Neilson Ski Summer and winter specialist. No.3 in the UK ski market. Speed: 53/100 User Experience: 59/100 Our Score: 2/10 Font size is legible, but tap links too small. @skipedia
    • Ski Esprit Specialist family ski operator. 4th largest ski company in the UK. Speed: 45/100 User Experience: 62/100 Our Score: 2/10 @skipedia
    • Skiworld Largest independent in the UK market – 5th largest overall. Speed: 47/100 User Experience: 65/100 Our Score: 2/10 @skipedia
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    • Inghams No.2 in the market, but no.1 on mobile Speed: 48/100 User Experience: 98/100 Our Score: 8/10 Hurrah! A ski company that has optimised for mobile… @skipedia
    • Inghams • Clear navigation • Large icons • Consistent through the site @skipedia
    • Inghams • Call to Action evident • Clear instructions • Large font size, easy to read • More complicated at booking stage @skipedia
    • Ski Beat Medium-sized independent. Speed: 41/100 User Experience: 88/100 Our Score: 7/10 This was slow to load, but easy to use. @skipedia
    • Ski Beat • Easy to navigate • Nice big icons to click on • Contact us option • Clear instructions and navigation • Large easy to read fields @skipedia
    • Le Ski Medium-sized independent. Speed: 58/100 User Experience: 87/100 Our Score: 7/10 Fastest speed score, optimised for mobile, but no call to action on home page. @skipedia
    • Le Ski • Individual property pages more clear • Price panel easy to view • ‘Book online now’ icon clear • Includes floor plan • Simple booking process @skipedia
    • @skipedia ‘How is the ski industry optimising for mobile?’ Presented by Iain Martin Skipedia Travel Marketing July 2014