How Five Ski Companies Used Great Content Marketing to Build Links
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How Five Ski Companies Used Great Content Marketing to Build Links

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Presentation delivered at Brighton SEO (www.brightonseo.com/) on Friday 13 September 2013 by Iain Martin from Skipedia Travel Marketing (www.skipedia.co.uk ...

Presentation delivered at Brighton SEO (www.brightonseo.com/) on Friday 13 September 2013 by Iain Martin from Skipedia Travel Marketing (www.skipedia.co.uk

A look at some of the best recent examples of great content marketing from the snowsports industry.

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How Five Ski Companies Used Great Content Marketing to Build Links Presentation Transcript

  • 1. HOW FIVE SKI COMPANIES USED GREAT CONTENT MARKETING TO BUILD LINKS Iain Martin, Skipedia Travel Marketing
  • 2. 1. SUN VALLEY, IDAHO
  • 3. 1400 shares on Mashable 1300 Tweets $3m in earned media
  • 4. 2. SNOWSKOOL
  • 5. 750 Facebook shares 1000 Pinterest repins 4000 blog links
  • 6. 3. VAIL RESORTS
  • 7. 200,000 shares in 5 weeks 2 million social shares 31% increase in revenue
  • 8. 4. INTERSPORT SKI HIRE
  • 9. 10,000+ YouTube views Great blogosphere buzz
  • 10. 5. TIGNES, FRANCE
  • 11. 4 million+ YouTube views Over 1,000 links €2.6m earned media
  • 12. Iain Martin, Skipedia Travel Marketing @skipedia THANK YOU!