How Five Ski Companies Used Great Content Marketing to Build Links

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Presentation delivered at Brighton SEO (www.brightonseo.com/) on Friday 13 September 2013 by Iain Martin from Skipedia Travel Marketing (www.skipedia.co.uk

A look at some of the best recent examples of great content marketing from the snowsports industry.

Published in: Technology, Sports, Travel
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How Five Ski Companies Used Great Content Marketing to Build Links

  1. 1. HOW FIVE SKI COMPANIES USED GREAT CONTENT MARKETING TO BUILD LINKS Iain Martin, Skipedia Travel Marketing
  2. 2. 1. SUN VALLEY, IDAHO
  3. 3. 1400 shares on Mashable 1300 Tweets $3m in earned media
  4. 4. 2. SNOWSKOOL
  5. 5. 750 Facebook shares 1000 Pinterest repins 4000 blog links
  6. 6. 3. VAIL RESORTS
  7. 7. 200,000 shares in 5 weeks 2 million social shares 31% increase in revenue
  8. 8. 4. INTERSPORT SKI HIRE
  9. 9. 10,000+ YouTube views Great blogosphere buzz
  10. 10. 5. TIGNES, FRANCE
  11. 11. 4 million+ YouTube views Over 1,000 links €2.6m earned media
  12. 12. Iain Martin, Skipedia Travel Marketing @skipedia THANK YOU!
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