Music video purpose

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a lecture on the purpose of music videos

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Music video purpose

  1. 1. TodayWe only have a few hours Left…… And you still have SO MUCH WORK to do.
  2. 2. During this lesson From 13.30 – 15.00 EVERYONE needs to look@ the purpose of music videos
  3. 3. WHAAAAAAAAAAAA Why are we doing this AGAIN?
  4. 4. I WANT YOU TO GET HIGHER MARKS(YES, YOU SPECIFICALLY)
  5. 5. ExplainNot enough of you have EXPLAINED the purpose Brief Describe (what) Explain (how) Reason (why) Examples In depth
  6. 6. During this lesson This means DO work hard for the next 1.5 hours. DO add more depth, examples & Explanation to your work
  7. 7. During this lesson DO NOT go on twitter / Youtube DO NOT do other work DEFINITELY DO NOT sit there chatting, taking it easy
  8. 8. Jack. Mati.DEFINITELY DO NOT sit there chatting
  9. 9. Don’t make me goAll Takeshi Kitano On you…. http://www.youtube.com/watch?v=04bZIZDn0jo 0m45s
  10. 10. “I love it when a plan comes together”
  11. 11. Music Video Production PURPOSE, PROMOTION& CONTROVERSY
  12. 12. Music Video Production What’s the purpose of a music video?
  13. 13. Music Video Production1) Revenue generation
  14. 14. Music Video ProductionThe music video is part of the marketing strategy, a promotional tool
  15. 15. Music Video ProductionBut what are we promoting?
  16. 16. what are we promoting?Is it the artist & the single? How can consumers purchase it? Shop? Website? Itunes?
  17. 17. The SingleWhat’s the purpose of a music video?
  18. 18. what are we promoting?The artist & the album?
  19. 19. The AlbumWhat’s the purpose of a music video?
  20. 20. what are we promoting?The artist & the music video?Is the video a sellable product now?
  21. 21. The Music VideoWhat’s the purpose of a music video?
  22. 22. Music Video ProductionHow else might a music videopromote a song/artist/album?
  23. 23. Music Video ProductionHow else might a music videopromote a song/artist/album? Controversy!
  24. 24. Music Video ProductionWhat is controversy?
  25. 25. Music Video Production Controversy is a disagreement, in publicie/ something that causesconflict between different people in society
  26. 26. Music Video ProductionWhat issues might be controversial?
  27. 27. Music Video Production Video 1:http://www.youtube.com/watch?feature=player_embedded &v=cSVbwwsLPqw
  28. 28. Music Video Production Video 2:http://www.youtube.com/verify_age?next_url=http%3A//www.youtube.com/watch%3Ffeature%3Dplayer_embedded%26 v%3D0BpfydZdTE0
  29. 29. Music Video Production Video 3:http://www.youtube.com/watch?v=sEhy-RXkNo0&feature=player_embedded
  30. 30. Music Video Production So, why make a music videothat’s going to be banned from MTV?
  31. 31. PROMOTION
  32. 32. = PROFIT
  33. 33. Music Video ProductionWho benefits from extra promotion?
  34. 34. Music Video Production Artist:More fame = more money (sponsorship, sales, record deals) Record company: Higher single or album sales = more profit
  35. 35. Music Video Production And what about the otherreason we make music videos?What about the message, what about expression?
  36. 36. Music Video Production“Its (the video) doing exactly what Rihanna and I hoped it would do, which is shine a light on the very dark subject matter...This medium used to be a great medium of messages... I grew up in an era of Madonna releasing videos and sparking controversy. I think most people are wasting this medium." Anthony Mandler, Director of ‘Man Down’, June 2011
  37. 37. Music Video Production Controversial videos: Aphex Twin – Window-licker Madonna – Feels like for a girl Erykah Badu – Window seat Justice - StressMIA – Born Free (beware, adult content) Rihanna – S&M TATU – All the things she said
  38. 38. Music Video Production Your report should cover all of the following - Promotional tool - Extension of income- More ways to distribute (eg/ music channel, direct DVD and CD sales, website, download) - Promotion in / for other products (eg/ films, TV programmes) - Different types of music videos (major label, independent, artist self-produced)

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