Music Video ProductionWho benefits from extra promotion?
Music Video Production Artist:More fame = more money (sponsorship, sales, record deals) Record company: Higher single or album sales = more profit
Music Video Production And what about the otherreason we make music videos?What about the message, what about expression?
Music Video Production“Its (the video) doing exactly what Rihanna and I hoped it would do, which is shine a light on the very dark subject matter...This medium used to be a great medium of messages... I grew up in an era of Madonna releasing videos and sparking controversy. I think most people are wasting this medium." Anthony Mandler, Director of ‘Man Down’, June 2011
Music Video Production Controversial videos: Aphex Twin – Window-licker Madonna – Feels like for a girl Erykah Badu – Window seat Justice - StressMIA – Born Free (beware, adult content) Rihanna – S&M TATU – All the things she said
Music Video Production Your report should cover all of the following - Promotional tool - Extension of income- More ways to distribute (eg/ music channel, direct DVD and CD sales, website, download) - Promotion in / for other products (eg/ films, TV programmes) - Different types of music videos (major label, independent, artist self-produced)