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what is information architecture

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présentation caricaturale de l'architecture de l'information...

présentation caricaturale de l'architecture de l'information...

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Transcript

  • 1. OUR VISION OF IA
    TRUE STORY
    WHAT IS INFORMATION ARCHITECTURE ?
    CARICATURE
  • 2. INFORMATION…
    MHH, WELL, NEVER HEARD ABOUT INFORMATION ARCHITECTURE ?
  • 3. …ARCHITECTURE
  • 4. INFORMATION ARCHITECTURE…
  • 5. WHAT IS INFORMATION ARCHITECTURE
  • 6. SO, LET US INTRODUCE QUICKLY OUR VISION OF INFORMATION ARCHITECTURE
    ?
  • 7. A FEW YEARS AGO…
    COMPANIES WANT TO SELL US PRODUCTS
  • 8. ALREADY IN 1537, COMPANIES WANTED TO SELL US SOME PRODUCTS
    1 BRAND
    A FEW PRODUCTS
    1 MESSAGE
    COME IN STORE !
    AD
    LOREM IPSUM
  • 9. FOR THE CONSUMER
    THE BRAND EXPERIENCE WAS EASY
    LOREM IPSUM
    =
  • 10. BUT TODAY, MORE BRANDS WANT TO SELL MORE PRODUCTS, THROUGH MORE MEDIA
    MORE INCENTIVES

    1 COMPANYX BRANDS
    XXX PRODUCTS
    X MESSAGES
    COME IN STORE !
    VISIT OUR WEBSITE……
    NOSTRUM
    VELICITARIS
    LOREM IPSUM
    DOLOR SIT AMET
  • 11. RESULT IS  TOTAL SATURATION OF MESSAGES
    USERS SPEAK WITH BRANDS
    BRANDS SPEAK WITH USERS
    USERS SPEAKTOGETHER…
  • 12. PROBLEM IS OUR BRAIN CAN NOT PROCESS ALL THIS INFORMATION, HE MAKES SELECTIONS
  • 13. SO FOR THE CONSUMER
    BRAND EXPERIENCE BECOME A MESS…
    M
    L
    R
    O
    =
    E
    S
    M
    I
    U
    P
  • 14. AND THAT'S NOT ALL
    TODAY, EVERYTHING CONVERGES TOWARDS DIGITAL DEVICES .
    ALL THE PRODUCTS
    ALL THE PRACTICAL INFORMATIONS…
    ALL THE CORPORATE COMMUNICATION
    18H00
  • 15. … SO EVERYTHING…
    AND EVERYTHING, EVERYWHERE…
  • 16. AND THROUGH EVER SMALLER SCREENS
    LIKE THIS…
    OR THIS !
    OR THIS
  • 17. SO FOR BRANDS THE QUESTION IS : HOW  CAN  BRANDS SUMMARIZE ALL THEIR  BUSINESS IN SO SMALL TERMINALS
    ?
  • 18. WITHOUT CREATING CONFUSION IN THE MINDS OF CONSUMERS

  • 19. LIKE…
    PARTITIONED PATHS
  • 20. OR…
    NOT SMOOTH USER PATH
  • 21. OR EVEN
    MULTI-WINDOWING, SUCH AS 1 WEBSITE FOR 1 SERVICE…
  • 22. WITH THESE CONSEQUENCES FOR THE BUSINESS…
    LOREM
    IPSUM
  • 23.
    ?
  • 24. THEN, TO KEEP ALL BUSINESS OF THE COMPANY IN A SINGLE INTERFACE, YOU MUST IDENTIFY,ORGANIZE, STREAMLINE ...
  • 25. THIS IS WHAT INFORMATION ARCHITECTURE CAN DO FOR YOU
  • 26. AND THIS IS WHAT WE DO... !
  • 27. WE ARE IAFACTORY, AN INFORMATION ARCHITECTURE DESIGN STUDIO
  • 28. WE HELP BRANDS TO MATERIALIZE THEIR DIGITAL SUPPORTS
    131
  • 29. USING THE TECHNIQUES OF INFORMATION ARCHITECTURE AND INFORMATION DESIGN
    133
  • 30. SO, FOR ALL YOUR DESIGN PROBLEMS…
  • 31. TRUST IAFACTORY CAN SAVE YOU TIME AND MONEY!
  • 32. DON’T BE SCARED TO WORK WITH EXPERTS !
  • 33. www.iafactory.fr
    MATERIALIZE YOUR NEXT SUCCESS

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