OUR VISION OF IA<br />TRUE STORY<br />WHAT IS INFORMATION ARCHITECTURE ?<br />CARICATURE<br />
INFORMATION…<br />MHH, WELL, NEVER HEARD ABOUT INFORMATION ARCHITECTURE ?<br />
…ARCHITECTURE<br />
INFORMATION ARCHITECTURE…<br />
WHAT IS INFORMATION ARCHITECTURE<br />
SO, LET US INTRODUCE QUICKLY OUR VISION  OF INFORMATION ARCHITECTURE<br />?<br />
A FEW YEARS AGO…<br />COMPANIES WANT TO SELL US PRODUCTS<br />
ALREADY IN 1537, COMPANIES WANTED TO SELL US SOME PRODUCTS<br />1 BRAND<br />A FEW PRODUCTS<br />1 MESSAGE<br />COME IN ST...
FOR THE CONSUMER<br />THE BRAND EXPERIENCE WAS EASY<br />LOREM IPSUM<br />=<br />
BUT TODAY, MORE BRANDS WANT TO SELL MORE PRODUCTS, THROUGH MORE MEDIA<br />MORE INCENTIVES<br />…<br />1 COMPANYX BRANDS<b...
RESULT IS  TOTAL SATURATION OF MESSAGES<br />USERS SPEAK WITH BRANDS<br />BRANDS SPEAK WITH USERS<br />USERS SPEAKTOGETHE...
PROBLEM IS OUR BRAIN CAN NOT PROCESS ALL THIS INFORMATION, HE MAKES SELECTIONS<br />
SO FOR THE CONSUMER<br />BRAND EXPERIENCE BECOME A MESS…<br />M<br />L <br />R<br />O<br />=<br />E<br />S<br />M<br />I<b...
AND THAT'S NOT ALL<br />TODAY, EVERYTHING CONVERGES TOWARDS DIGITAL DEVICES .<br />ALL THE PRODUCTS <br />ALL THE PRACTICA...
… SO EVERYTHING…<br />AND EVERYTHING, EVERYWHERE…<br />
AND THROUGH EVER SMALLER SCREENS<br />LIKE THIS…<br />OR THIS !<br />OR THIS<br />
SO FOR BRANDS THE QUESTION IS : HOW  CAN  BRANDS SUMMARIZE ALL THEIR  BUSINESS IN SO SMALL TERMINALS<br />?<br />
WITHOUT CREATING CONFUSION IN THE MINDS OF CONSUMERS<br />…<br />
LIKE…<br />PARTITIONED PATHS<br />
OR…<br />NOT SMOOTH USER PATH<br />
OR EVEN<br />MULTI-WINDOWING, SUCH AS 1 WEBSITE FOR 1 SERVICE…<br />
WITH THESE CONSEQUENCES FOR THE BUSINESS…<br />LOREM<br />IPSUM<br />
…<br />?<br />
THEN, TO KEEP ALL BUSINESS OF THE COMPANY IN A SINGLE INTERFACE, YOU MUST IDENTIFY,ORGANIZE, STREAMLINE ...<br />
THIS IS WHAT INFORMATION ARCHITECTURE CAN DO FOR YOU <br />
AND THIS IS WHAT WE DO... !<br />
WE ARE IAFACTORY, AN INFORMATION ARCHITECTURE DESIGN STUDIO<br />
WE HELP BRANDS TO MATERIALIZE THEIR DIGITAL SUPPORTS<br />131<br />
USING THE TECHNIQUES OF INFORMATION ARCHITECTURE AND INFORMATION DESIGN<br />133<br />
SO, FOR ALL YOUR DESIGN PROBLEMS…<br />
TRUST IAFACTORY CAN SAVE YOU TIME AND MONEY!<br />
DON’T BE SCARED TO WORK WITH EXPERTS !<br />
www.iafactory.fr<br />MATERIALIZE YOUR NEXT SUCCESS<br />
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what is information architecture

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Transcript of "what is information architecture"

  1. 1. OUR VISION OF IA<br />TRUE STORY<br />WHAT IS INFORMATION ARCHITECTURE ?<br />CARICATURE<br />
  2. 2. INFORMATION…<br />MHH, WELL, NEVER HEARD ABOUT INFORMATION ARCHITECTURE ?<br />
  3. 3. …ARCHITECTURE<br />
  4. 4. INFORMATION ARCHITECTURE…<br />
  5. 5. WHAT IS INFORMATION ARCHITECTURE<br />
  6. 6. SO, LET US INTRODUCE QUICKLY OUR VISION OF INFORMATION ARCHITECTURE<br />?<br />
  7. 7. A FEW YEARS AGO…<br />COMPANIES WANT TO SELL US PRODUCTS<br />
  8. 8. ALREADY IN 1537, COMPANIES WANTED TO SELL US SOME PRODUCTS<br />1 BRAND<br />A FEW PRODUCTS<br />1 MESSAGE<br />COME IN STORE !<br />AD<br />LOREM IPSUM<br />
  9. 9. FOR THE CONSUMER<br />THE BRAND EXPERIENCE WAS EASY<br />LOREM IPSUM<br />=<br />
  10. 10. BUT TODAY, MORE BRANDS WANT TO SELL MORE PRODUCTS, THROUGH MORE MEDIA<br />MORE INCENTIVES<br />…<br />1 COMPANYX BRANDS<br />XXX PRODUCTS<br />X MESSAGES<br />COME IN STORE !<br />VISIT OUR WEBSITE……<br />NOSTRUM<br />VELICITARIS<br />LOREM IPSUM<br />DOLOR SIT AMET<br />
  11. 11. RESULT IS  TOTAL SATURATION OF MESSAGES<br />USERS SPEAK WITH BRANDS<br />BRANDS SPEAK WITH USERS<br />USERS SPEAKTOGETHER…<br />
  12. 12. PROBLEM IS OUR BRAIN CAN NOT PROCESS ALL THIS INFORMATION, HE MAKES SELECTIONS<br />
  13. 13. SO FOR THE CONSUMER<br />BRAND EXPERIENCE BECOME A MESS…<br />M<br />L <br />R<br />O<br />=<br />E<br />S<br />M<br />I<br />U<br />P<br />
  14. 14. AND THAT'S NOT ALL<br />TODAY, EVERYTHING CONVERGES TOWARDS DIGITAL DEVICES .<br />ALL THE PRODUCTS <br />ALL THE PRACTICAL INFORMATIONS…<br />ALL THE CORPORATE COMMUNICATION <br />18H00<br />
  15. 15. … SO EVERYTHING…<br />AND EVERYTHING, EVERYWHERE…<br />
  16. 16. AND THROUGH EVER SMALLER SCREENS<br />LIKE THIS…<br />OR THIS !<br />OR THIS<br />
  17. 17. SO FOR BRANDS THE QUESTION IS : HOW  CAN  BRANDS SUMMARIZE ALL THEIR  BUSINESS IN SO SMALL TERMINALS<br />?<br />
  18. 18. WITHOUT CREATING CONFUSION IN THE MINDS OF CONSUMERS<br />…<br />
  19. 19. LIKE…<br />PARTITIONED PATHS<br />
  20. 20. OR…<br />NOT SMOOTH USER PATH<br />
  21. 21. OR EVEN<br />MULTI-WINDOWING, SUCH AS 1 WEBSITE FOR 1 SERVICE…<br />
  22. 22. WITH THESE CONSEQUENCES FOR THE BUSINESS…<br />LOREM<br />IPSUM<br />
  23. 23. …<br />?<br />
  24. 24. THEN, TO KEEP ALL BUSINESS OF THE COMPANY IN A SINGLE INTERFACE, YOU MUST IDENTIFY,ORGANIZE, STREAMLINE ...<br />
  25. 25. THIS IS WHAT INFORMATION ARCHITECTURE CAN DO FOR YOU <br />
  26. 26. AND THIS IS WHAT WE DO... !<br />
  27. 27. WE ARE IAFACTORY, AN INFORMATION ARCHITECTURE DESIGN STUDIO<br />
  28. 28. WE HELP BRANDS TO MATERIALIZE THEIR DIGITAL SUPPORTS<br />131<br />
  29. 29. USING THE TECHNIQUES OF INFORMATION ARCHITECTURE AND INFORMATION DESIGN<br />133<br />
  30. 30. SO, FOR ALL YOUR DESIGN PROBLEMS…<br />
  31. 31. TRUST IAFACTORY CAN SAVE YOU TIME AND MONEY!<br />
  32. 32. DON’T BE SCARED TO WORK WITH EXPERTS !<br />
  33. 33. www.iafactory.fr<br />MATERIALIZE YOUR NEXT SUCCESS<br />

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