Identified practice based on information system for achieving objective

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Identified practice based on information system for achieving objective

  1. 1. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)195INNOVATIVE FOURTEEN ITERATIVE STEPS (IFIS) MODEL:IDENTIFIED PRACTICE BASED ON INFORMATION SYSTEM FORACHIEVING OBJECTIVE IN INDIVIDUALS’LIFE & BUSINESS SUCCESSDr. Sharad Raghuvansh, Asst.Professor,Sharda University, Knowledge park-III,Greater Noida, U.P. ,IndiaABSTRACTThis article creates an innovative model for successfully achieving objective based oneffectiveness of Information System. In the article four different cases are studied ofrenowned individual achievers in different fields. The reason for taking highly successfulfamous achievers from four different fields/streams for ones’ awareness in whatever field onemay choose may follow onto their footsteps to become an achiever may not be up to thatstature however can be up to certain extent. Through such achievers taken in this article ascases studied to derive common phenomena between their practices which existed to generatethe model for success also keeping in mind their derived lessons to learn from them. Thewhole comparative study on cases on certain common parameter is made to understand theirjourney from their background till experiences of struggle in not only achieving objectives intheir professional and personal life but also how much they had balanced their both aspects oflife. This article formulates to practice the innovative fourteen iterative steps (IFIS) model tosuccessfully achieve objectives in both aspects of life and flow chart generated as pictorialrepresentation of this IFIS model, this also should be implemented in the business world forsuccess.Key Words: Information, Information System, Personal Life, Professional Life & Objectiveof Life1. INTRODUCTIONThis article is formulated in making individual to realize the importance ofInformation System (IS) in their life as the only weapon in developing their life for achievingtheir targeted goal or objective. Information System has been elaborated in detail to make oneunderstand from all aspect how information plays vital role and a key tool for which systemINTERNATIONAL JOURNAL OF MANAGEMENT (IJM)ISSN 0976-6502 (Print)ISSN 0976-6510 (Online)Volume 4, Issue 2, March- April (2013), pp. 195-223© IAEME: www.iaeme.com/ijm.aspJournal Impact Factor (2013): 6.9071 (Calculated by GISI)www.jifactor.comIJM© I A E M E
  2. 2. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)196has developed to manage and can critically help for development. Information fromdefinition, generation, generators, need, importance, role of IS and till technologies used in ISas (IT) has been covered and elaborated in such a way that one has to focus on IS to be anachiever.Personal Life is identified as family life which private life a line which differentiatespersonal life with professional life. Professional life is related to outside world where one hasto contribute to the world as for their existence in the world. Mainly in the modern erathrough professional life one has to earn for their family life development. This articlederives how one can be achiever in both professional life and personal life success throughInnovative Fourteen Iterative Steps (IFIS) model. This IFIS which is formulated throughstudy of case studies in this article based on information System.This article itself provides information for individual as highlighting seven effectivehabits and lessons to be learned from the cases discussed. Cases in this article are of thoseworld fame Indian personalities of different fields such as Sports (of Cricket), Film Industry(of Acting), Business Industry (founder & mentor) and Politician (non-comparable leader) arethe information provided as the vital tool which could be utilized for one’s growth,development and be successful in life by achieving objectives, similarly followed by thebusiness world. This study through all dimension of comparative analysis among the casesbrought out a common phenomenon which occurred between their achievements. The lessonsone should learn from the four diversified stream cases discussed in this article from theirpersonal family life background to the professional and personal development indicated theirstruggle of experiences in development and come out to be achievers in their both aspects oflife. Reason for ach famous personality from different streams have been picked up for thisstudy is to make one understand no matter what the stream is one could achieve success byfollowing what was common practice between them which was followed. This is how thisarticle created innovative model as best practice for any individual to be a best performer.Through such cases studies this article has formulated innovative model to be known asInnovative Fourteen Iterative Steps (IFIS) as algorithm which is also represented throughflow chart that one could follow to be an achiever, this is the main part of this article that onemust focus.1.1 Introduction to Information System“Information System” constitutes of two entity words. One entity is “Information”which has various definitions as by Oxford Dictionary “1. facts provided or learned aboutsomething or someone: a vital piece of information, 2. what is conveyed or represented bya particular arrangement or sequence of things: genetically transmitted information ”.Other definitions by Dictionary.com “1.knowledge communicated or received concerning aparticular fact or circumstance; news, 2. Knowledge gained through study, communication,research, instruction, 3. The act or fact of informing, 4. An office, station, service, oremployee whose function is to provide information to the public” One of the most commonways to define information is to describe it as one or more statements or facts that arereceived by a human and that have some form of worth to the recipient. The recipient isresponsible destination to receive applicable information at the right time for theirproductivity. “System” also has various definitions as by Oxford Dictionary “1. a set ofthings working together as parts of a mechanism or an interconnecting network; a complexwhole, 2. a set of principles or procedures according to which something is done; anorganized scheme or method, 3. (the system) the prevailing political or social order,
  3. 3. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)197especially when regarded as oppressive and intransigent”. By Dictionary.com “1.anassemblage or combination of things or parts forming a complex or unitary whole: amountain system; 2. any assemblage or set of correlated members; 3. an ordered andcomprehensive assemblage of facts, principles, doctrines, or the like in a particular field ofknowledge or thought; 4. a coordinated body of methods or a scheme or plan of procedure;organizational scheme; 5.any formulated, regular, or special method or plan of procedure”.From Encyclopedia Britannica Information System is defined as “an integrated set ofcomponents for collecting, storing, processing, and communicating information. Businessfirms, other organizations, and individuals in contemporary society rely on informationsystems to manage their operations, compete in the marketplace, supply services, andaugment personal lives. For instance, modern corporations rely on computerized informationsystems to process financial accounts and manage human resources; municipalgovernments rely on information systems to provide basic services to its citizens; andindividuals use information systems to study, shop, bank, and invest.”There are certain habits on which individual has to keep in mind for their own personalgrowth as information to develop themselves.1.2 Introduction to Business Information SystemBusiness Information System is a combination of people, hardware, software,communication devices, network and data resources that processes (can be storing, retrieving,transforming information) data and information for a business purpose. The operation theoryis just similar to any other system, which needs inputs from user (key in instructions andcommands, typing, scanning). The inputted data then will be processed (calculating,reporting) using technology devices such as computers, and produce output (printing reports,displaying results) that will be sent to another user or other system via a network and afeedback mechanism from business contributors that controls the operation to meet thebusiness objectives. In business there are four major types of Information System are used asExpert Support System (ESS) at top strategic decision making level , Decision SupportSystem (DSS) at top tactical decision managerial level, Management Information System(MIS) at middle managerial level, Transaction Processing System (TPS) at lower manageriallevel. Such kind of Information system are implemented in business information systemachieve business goals according to business plans [1].EFFECTIVE UTILIZATION OF INFORMATION IN BUSINESSWith information and business services now the fastest growing sectors of the serviceeconomy and with the enhancement of commoditized business process, service orientedarchitectures, service oriented infrastructures, on demand computing, cloud computing andself-service systems, there is a strong, promising relationship between the study ofcomputational systems [3]. The application of Information and Communication Technology(ICT) has the imminent to facilitate the digital transformation of service activities into servicemodels and computational service components, but these technologies can be advancedthrough novel intelligence techniques, models and methodologies to compete in the emergingknowledge-based economy. Growing knowledge of ICT design, execution, storage,transmission and reuse is creating opportunities to configure these technologies into servicerelationships that create new value [4]. More specifically, ICT provides the means to improvethe efficiency, effectiveness, and innovativeness of service systems. A services research
  4. 4. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)198agenda requires addressing service and technology management strategy that can integratethe heuristic nature of designing, modeling, representing, and warehousing best practicebusiness processes. [5]More significant part of information is how the information technology through e-Business being utilized for business contributor satisfaction and to increase their volume asone of the prominent objective of any business today on one-to-one basis. EncompassingCRM (Customer Relationship Management) software is one of the ways that add upprofitable signs on business processes adding up success stories with effective customerfocus, process change, right product to the right customer and best service support providedindividually. The best tools for e-business success and link building, that it involves sellingproducts and services online. This enables a business to easily reach a greater number ofcustomers than before.[6]1.3 Information GenerationFigure 1.0: Source [2]Information generation begins and ends with questions. To generate information, we need to:• Formulate precisely the question we are trying to answer.• Collect the data and facts relating to that question.• Analyze the data to determine the factual answer to the question.• Present the data in a way that clearly communicates the answer to the question. [2]The above Fig.1.0 with consecutive points mentioned indicates not only for the business butfor the individuals as the communication part also can be considered as actions based on theanalysis being done on depends upon individual capabilities.1.4 Information Generators (Data/Information & Data/Information Sources)Information generators in industries depend on internal sources and external sources.The internal sources are the middle managerial level reports which are based on the datacollectors which are performed by the lower managerial level. Middle level in businessmanagerial hierarchy utilizes management information system to generate crucial significantinformation for the top level for effective decision making either strategic or tacticaldepending onto the information. The external sources are the business contributors whichhelp the business world for collecting productive/useful information. [6]For individual as the above definitions mentioned for information knowledge is allaround and it depends how one takes up for their achievable objectives in life and should
  5. 5. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)199have the capabilities to identify the proper source for effective and productive information.The individual capabilities depend upon psychology, hitting the right area for collectinginformation, perception for taking action and managing reaction. One needs to develop theirown framework similar to managerial hierarchy in business organization according torelevant data collection, information generation to satisfy decision makers and decisionmaking to achieve the objectives/goals of business. For individual a one should follow almostthe same pattern as mentioned above collecting information instead of data as availability ofrelated knowledge/information is available through multiple sources all around theindividual. One’s arrangement of how and from where the information is collected for theirrequirement, the sources availabilities as news papers, magazines, books, internet, etc. onlythese sources are not good enough one always need guide/mentor and trainers for betterunderstanding, effective analysis and for proper action and reaction according to reach totheir goal. As a decision maker one is responsible for exactly understand needs, identifyingsource of information, analysis and action to be taken with the help of guide/mentor orspecialist/trainers. The information generators for individual are the source and guide/mentoror specialist.2. NEED & IMPORTANCE OF INFORMATION SYSTEM2.1 System required by InformationInformation by the dictionary meaning it is all over but it depends how it isformulated and designed by the business organization or individual for analysis and to fulfillthe requirements in achieving their target. This article emphasis on not only one’sprofessional life but personal life all together for balance between them. Business world hasalready identified their system to handle their information according to the general orcustomized business model. For individual there is no such model but one has to go by theirinstinct, intuitions or experiences which must have some logics for their every action startingfrom data collection, analysis and actions. All the components or sub-system are arrangedand integrated according to their work-functionality(processes) as BPM and achieve theirobjectives in generating output which is utilized by another sub-system for their objective toachieve according to overall vision mission of business or individual.Need of IS in business streamliningThe information is generated within any enterprise through assured precise techniquesby each subsystem taking up inputs from one subsystem(e.g. procurement) and deliver outputto another subsystem as interrelated till it reaches to the final subsystem(e.g. sales &distribution) which act together to outside world or for taking decisions. Information in itsmost restricted technical sense is an ordered sequence of symbols that can be interpreted as amessage also can be recorded as signs, or transmitted as signals. Information is any kind ofevent that affects the state of a dynamic system. Conceptually, information is the message(utterance or expression) being conveyed. This concept has numerous other meanings indifferent contexts. Moreover, the concept of information is closely related to conceptions ofconstraint, communication, control, data, form, instruction, knowledge, meaning, mentalstimulus, pattern, perception, representation, and especially entropy. There are managerialhierarchies which are responsible in taking up inputs, processing and generating outputs asreports to another respectively which are broadly known as system, where there is work flowand command flow streams. [7] This provides effective measures in streamlining businesswork functionalities.
  6. 6. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)2002.2 Information to meet the requirementThe critical part is information to meet the requirement is very sensitive, extensiveand challenging research area for both business and individual. To receive proper informationto meet the requirement one has to go through the research of what exactly is the need inidentifying the problem to be solved.For this one of the general method is the SDLC (System Development Life Cycle)this is not only for the business system but individual set up for their smooth functionality insatisfying their needs respectively. In Business, business process components/units and theirinterrelationship, technologies used for transformation by implementing business processbased transformation development life cycle (BPBTDLC). [8]2.3 Prospects of Information System for future generationProspect is very high as demand of in-depth information and within time frameworki.e. speed and technologies and management domains where there is endless demand increating proper way of information to be generated, handled and managed in reaching out tothose who are in need. Definitely future is of those who have the skill-set in both the domainsare known as Techno-Managers. The dependency of scope in technology and management isthrough information required by business world and individuals.[8]3. ROLE OF INFORMATION SYSTEM3.1 Identifying System & Sub-SystemInformation generated by each level within system and sub-system depends onbusiness logics, which is converted into business processes and sub-processes as for systemand sub-system. The collaborative measures in coordinating system’s process along with sub-system’s sub-processes as metrics to be designed and understood with ease. Interlinking andInterdependency of sub-systems are the relevant features in creating system. Business ProcessManagement (BPM) offers a solution and helps business organization visualize a businessprocess, define the process workflow and integrate the process into an existing infrastructure.Adding intelligence into BRM with business rules and BRM capabilities enhances the valueof the technology dramatically by allowing business analysts to play a larger role inaccurately defining the business requirements, business processes and managing thesophistication and complexity of real world business perplexities.[1] Similar situation occurin individual life.3.2 Cohesiveness of Info. to Integrate sub-systemThe above mentioned identifying System & Sub-System should be tightly coupled forcohesive information to bring out the perfection, authentic and reliable reports generated forthe decision makers to get the clear picture of achievement compared to the business plan.This cohesiveness is the reflection of potential strength of any organization. The success ofany business organization directly depend on the cohesiveness of their internal arrangementsof the system using technology as their tool for speedy information generation, quick decisionmaking and fast action to be taken up.[6] Business take up business intelligence whichcomprises of data warehousing and data mining in maintaining the cohesiveness ofinformation which integrates all the subsystems data processed to generate the requiredinformation.[8] In individual one should intact oneself with patience to apply self-creativityin integrating the relevant information they gather from various source for their ownproductivity as discussed further within cases in this article.
  7. 7. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)2014. EFFECT OF INFORMATION SYSTEM4.1 Effect on OrganizationIn business mission, vision and objectives are effectively planned keeping in view ofpredicted or estimated changes which might affect the business sooner or later known asfuture or exceptional plans. Similar to individual business organization has to keepmonitoring for change to occur and take effective measures through their innovative ideasbased on experiences they analyze and take proper steps in bring up new changes for businessgrowth/productivity.Fundamentals Performance of Technology is a practical how-to guide designed tohelp users such as practitioners and students understand the science of performancetechnology and successfully implement organizational change. Using the HumanPerformance Technology (HTP) model, the authors explain step-by-step how to spotperformance indicators, analyze problems, identify their underlying causes, and createworkable solutions, and perspective on change management.[13] Though this articleemphasizes on individual success professionally and personally.4.2 Effect on individualTo have balanced successful professional and personal life one needs to haveabundance of versatile quality to maintain the balance between the two aspects of life. Onehas to be prompt in receiving information as the changes in the environment/factors are veryfrequent as in government policies, business world, population growth, etc.. The effect offrequent changes to keep oneself abreast and adjust, manipulate or modify according to theirvision, mission and objectives to achieve and successfully balance in both aspect’s challengesin individual’s life as shown in the Flow Chart below in figure 1.0.Though there are certain habits given by learned people who have given their viewonto succeed in life as this article covers as much as possible.The Seven Habits of Highly Effective. (Mentioned in Table No. 3) Although theyweren’t completely original thoughts, the catchy labels he gave the habits made themmemorable by Stephen Covey [9]Below are 10 quotes from Stephen Covey that have the power to completely change thedirection of one’s life. [9]1) The key is not to prioritize what’s on your schedule, but to schedule your priorities.2) The main thing is to keep the main thing the main thing.3) Live out of your imagination, not your history.4) Trust is the glue of life. It’s the most essential ingredient in effective communication.It’s the foundational principle that holds all relationships.5) Most of us spend too much time on what is urgent and not enough time on what isimportant.6) I am not a product of my circumstances. I am a product of my decisions.7) You have to decide what your highest priorities are and have the courage—pleasantly,smilingly, non-apologetically, to say “no” to other things. And the way you do that is byhaving a bigger “yes” burning inside. The enemy of the “best” is often the “good.”8) I teach people how to treat me by what I will allow.9) Love is a verb. Love – the feeling – is the fruit of love the verb or our loving actions. Solove her.10) Live, love, laugh, leave a legacy.
  8. 8. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)202Developing Habits [9]Stephen has done this by teaching principles he calls timeless and God-given. “Theseprinciples are so universal, in fact, that they can be considered laws, like gravity,” says hislongtime business partner Boyd Craig. “He teaches that if you put these principles at thecenter of your life, you’ll have security, guidance, wisdom, and power.”These principles—such as be proactive, think win/win, and sharpen the saw—haveresounded with diverse groups across the world, all starting with the publication of 7 Habitsof Highly Effective People. When 7 Habits climbed to the top of best-seller lists, the demandfor a conversation with Stephen skyrocketed. He began consulting big-time business andpolitical leaders worldwide who had read his book—Oprah, Nelson Mandela, both GeorgeBushes, Victor Frankl, Desmond Tutu, Vicente Fox, Mikhail Gorbachev.Putting First Things First [9]Covey coined the idea of abundance mentality or abundance mindset, a concept in whicha person believes there are enough resources and success to share with others. He contrasts it withthe scarcity mindset (i.e., destructive and unnecessary competition), which is founded on the ideathat, if someone else wins or is successful in a situation, that means you lose; not considering thepossibility of all parties winning (in some way or another) in a given situation (see zero-sumgame). Individuals with an abundance mentality reject the notion of zero-sum games and are ableto celebrate the success of others rather than feel threatened by it.[10] Covey contends that theabundance mentality arises from having a high self-worth and security (see Habits 1, 2, and 3),and leads to the sharing of profits, recognition and responsibility. Organizations may also applyan abundance mentality when doing business.[11]Covey explains the "Upward Spiral" model in the sharpening the saw section. Through ourconscience, along with meaningful and consistent progress, the spiral will result in growth,change, and constant improvement. In essence, one is always attempting to integrate and masterthe principles outlined in The 7 Habits at progressively higher levels at each iteration. Subsequentdevelopment on any habit will render a different experience and you will learn the principles witha deeper understanding. The Upward Spiral model consists of three parts: learn, commit, do.According to Covey, one must be increasingly educating the conscience in order to grow anddevelop on the upward spiral.[12]4.2.1 Effect on individual in Personal & Professional life on famous four CasesEffect on individual this article has collection of study literature(biographical sketch) onFour Cases of Achievers of different Streams in their Personal and Professional Life is inAppendix-I and lessons learned from their achievements for the study literature is in Appendix-II.The Cases which this article discusses is of four world fame Indian achievers in fourdifferent streams (field) are of as follows:1) Case I : Mr. Sachin Tendulkar from Sports;2) Case II : Mr. Amitabh Bachchan from Film Industry;3) Case III : Mr. Dhirubhai Ambani from Business Industry;4) Case IV: Mr. M. K. Gandhi from politics.The Comparative Study is made through tabular form (Table No. 1 & 2) of Personal andProfessional performances made in certain identified parameters for further comparisonanalysis in two stages. The third stage comparison is through Table No.3 which is of lessonsto learn from them. The comparative analysis from all dimension are explained after thetabular form of comparison. This study has helped to understand the IFIS model with clarityas described further below as represented in figure 1.0 in this article.
  9. 9. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)203Table No. : 1: Category I: Personal Life Performance**Cases Literature Refer to Appendix-ICASES/PersonalParametersType of Family(Background)Backgroundof FamilyMatches withprofessionEducation Struggle Failure AchievementCase I:Mr. SachinTendulkar(Cricketer)Mediocre –Father schoolteacher & onebrotherLow-Notmatched withprofessionVery Low-struggled topass 10thClassLow - notmuch ofstruggle infamily lifeVery Low -No failure inestablishingfamily lifetill nowVery High -Successful onfamilydevelopinghealthy familyCase II :Mr. AmitabhBachchan(Actor)High –Wellestablishprofessor father& rich motherwith onebrotherLow - Notmatched withprofessionHigh –Very welleducated ashe is M.Sc.inChemistryHigh – Frominjuries & tobalancepersonal toprofessionallife, evenfinancialcrunches &downfall inprofession &controversiesdisturbed hispersonal lifeLow - NotFailed as hehas managedeven after allkinds ofdisturbancesVery High -Successfulafter highstruggle onprofessionalfrontCase III :Mr. DhirubhaiAmbani(Industrialist)Mediocre –father schoolteacher 5siblingsLow -Partiallymatches asrelatives wereinvolved inbusinessMediocre -struggledthroughoutin studies -GraduatedLow - As hisskills did notlet muchdisturbance tohis family life,managed itvery well ashisprofessionallifeVery Low -Not failed,He managedit veryeffectivelyVery High-established hisfamily as hisempire withequal(balanced)priority.Case IV :Mr. M. K.Gandhi(Politician)Very High-Wellestablished,Father wasdiwan(equivalent tochiefminister)& veryrichHigh –Politicalbackgroundfrom beforegrand fatherMediocre –Went to onto becomebarrister inLondonafterstrugglethroughschoolstudiesVery High -very muchdisturbedfamily life assacrificedpersonal lifefor hisprofessionVery High -Totally failedas involvedhis familyaccording tohis sacrificesVery Low –Family wentunnoticed
  10. 10. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)204Table No.: 2: Category II: Professional Life Performance**Cases Literature Refer to Appendix-ICASES/ProfessionalParametersObjectiveClarityInitial StartEducationor TrainingStruggle Failure AchievementCase I:Mr. SachinTendulkar(Cricketer)Very High –To dedicateMediocre-Not verygoodVery High-EducatedthroughrigoroustrainingHigh –Faced manyfluctuations-manlyinjuries andout of formHigh – As acaptain ofteam poorperformanceVery High –Won too manyawards andachieved toomany recordsnamed after him.Too manycommercialendorsementCase II :Mr. AmitabhBachchan(Actor)Very High –Continuouseffort asStruggled toomuch tobecome actorLow- as aradioannouncer,thendubbing anddeaf andmute asstartingactorLow -Notraining assuch onlythroughthirteen flopfilms trainedhimVery High– Frominitial startto seriousinjury andmultiplecontroversiesHigh- Failedmany timestwo majorslag periodhad occurred;1) afterinjury; 2)joinedpoliticsVery High –Won too manyawards andrecord breakingcareer. Too manycommercialendorsementCase III :Mr. DhirubhaiAmbani(Industrialist)Very High-To make/generatemoneyModerate-Slow initialstart fromsmall job tosmallbusinessLow – Noeducation ortrainingrelatedbusiness,only throughselfobservations& experienceLow –Strugglewas notmuchbelieved inhis vision &actionVery Low –No failuresas wherever& whateverhe did hekept onrising, hardwork was hisstruggle inmanagingfinance forhis businessas HighStruggleVery High –Honored withseveral awardsand build his ownbusiness empireCase IV :Mr. M. K.Gandhi(Politician)Very Low-No bigobjective assuch just kepton movingfighting withOdd situationsoccurred (notclear whetherit will beachieved ornot)Moderatestart – As acivil rightmovementin southAfricaLow- Notgood inschoolstudiesthough gotidea of lawwhiletraining asbarristerVery High– Sacrificedhis life forthe struggleof freedomfor India.Moderate –As India gotfreedom butcould notsave itspartition.Very High –Freedom to Indiaand Honored as“Father of theNation” i.e. Indiaand got the titleas “Mahatma”
  11. 11. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)205Table No.: 3: Category III: Lessons to be learned by the Cases Along with effective Habits**SerialNo.Seven HighlyEffectiveHabits:Mr. StevenCoveyCASE I : Mr.SachinTendulkarCASE II :Mr.AmitabhBachchanCase III:Mr. DhirubhaiAmbaniCase IV :Mr.M.K.Gandhi1. Be ProactiveNo matter howbig youbecome, youstill have to dothe basicsHis different rolesteaches “KeepExperimenting”Roll up your sleevesand help. You andyour team share thesame DNAAlways Act2.Begin with theEnd in MindA mistake cancost you dearlyCalm and ComposedAmitabh Bachchanteaches “Never toLose Control”Be a safety net foryour team and theywill perform wondersSelf-Control3.Put First ThingsFirstStay on top ofthe situationAlways keep yourpromises – “Lalsinghjaan de dega magarjabaan nahin jaanedega”Be a silent benefactor Introspection4. Think Win-Win Stay groundedHe believed that “Lifeand Entrepreneurshipis like a boxing ring”DREAM BIG BUTDREAM WITHYOUR EYES OPENFaith5.Seek First toUnderstandSurviveadversityHis bond with AmarSingh teaches“Goodwill OutlastsPassion”The arm-around-theshoulder leaderNon-Violence6. SynergizeDon’t worryabout recordsBig B in KBC teaches“Repetition is theessence of business”Supply createsdemandTruth7.Sharpen theSaw-Crorepati makerteaches “Beinghumble keeps yougrounded”Money is not productby itself. It is a by-product, so don’tchase it-8. - -‘Coolie’ Amitabhteaches to “Pickyourself up fromdisaster”Leave theprofessional alone -9. - -His 13 flop stintsteaches “Keep tryinguntil you succeed”Change your orbit ,constantly Changeyour orbit-10. - - -OPTIMISM, THECORE OFDHIRUBHAISM-11. - - -You can find a friendin every human being-12. - - - Think Big -13. - - -Hold on to yourdreams-14. - - -Bet on your peopleBet on your people-15. - - - BE POSITIVE -**Lessons Literature Refer to Appendix-II
  12. 12. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)2064.2.2 Comparative Analysis of the above mentioned three Categories of these FourCases are as Follows:First Stage of ComparisonCategory I: In this category of Personal details and Performances Sachin Tendulkarcompared to mediocre background still managed to get very high performance in developinga healthy family of he’s own as a high achievement even with only Low education in hispersonal life with less of struggle and without failure. This is similar with the in case ofDhirubhai Ambani a mediocre family background and had struggled only with professionallife lead to build high profile family as a remarkable achievement even with mediocreeducation. Whereas Amitabh Bachchan had a high family background and high educationhad few struggle in family because of controversies and slag in his profession life butmaintained his high profile healthy family as of today. But in case of Gandhi he sacrificed hisfamily life and family member even today are unnoticed as a total failure as he was from veryhigh profile family background though he was a mediocre in education.Category II: In this category of Professional details and Performances Sachin hadhighly remarkable achievement as success in his profession even though he had lowperformance initial start but was very highly trained with only one objective of dedication toachieve. He had struggled very hard and got through those failures which he had to face withunbeatable performances dedication was his only objective and became an achiever “CricketGod”. Amitabh Bachchan had achieved very high unbeatable success without any trainingeven though which was not easy as he had low initial start and very high struggle throughouthis life with one objective of making continuous effort without loosing hope and he hascreated in the film industry outstanding achievement as “Star of the Millennium”. DhiribhaiAmbani had his visions, missions very clear in achieving objective with less struggle and allefforts to generate money. Though he had no training or education related to his professionand had a very moderate initial start and without any failure he achieved a great success inmaterializing his dream. Gandhi had very low objective clarity to whatever he has achievedbecause this achievement looked like unachievable. So, he has achieved the unachievableobjective though he had moderate start in South Africa and highly struggled throughout toeach and every milestone which became history for the country and declared as “Father of theNation” and called as “Mahatma”.Second Stage of ComparisonThis is the comparison between the two categories in which to derive how muchbalancing the cases are in their personal and professional life. It has been observed that all ofthem had very effectively balanced their personal and professional life except of Gandhi whohad to sacrifice his personal family life though he could have manage it because of his highprofile family background but his professional achievement is beyond comparison with othercases. Whereas Sachin and Dhirubhai had started with low family background and reached todevelop high profile family from their extraordinary achievements in professional life. Incase of Amitabh had a high profile family background but went to different stream to highstruggle and balanced both the aspect of life as an outstanding achievement.
  13. 13. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)207Third Stage of Comparison through lessons derived from Cases achievements &effective Habits:The clarity of lessons to learn from those four cases of different streams is given therein Category III. These lessons one should to take it as the basis before going into thosefourteen iterative steps derived by this article through these studies of cases designed on thebasis of Information System.
  14. 14. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)2086. CONCLUSIONThis article has covered detail definition, need, importance, role and effects ofInformation System (IS) to make one understand how IS plays an effective role not in onlybusiness but to individual. One has to realize that there is no short cut to achieve theireffective objectives/goals for success in both the aspects of life. Sub-consciously orunconsciously each individual is following this model which this article discussed throughthe cases studied. Famous successful personality cases of different streams were studied andbeen identified that they were also going through the common phenomena which lead tocreate this innovative fourteen iterative steps (IFIS) model for achieving objective to besuccessful in their life. Further study of research is to focus on comparison between creativityand discipline to achieve success in life. This article though emphasized on one should followIFIS model to struggle and be an achiever as those personalities’ cases achievers discussed.
  15. 15. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)209REFERENCES[1]Dr. Sharad Raghuvansh “Study On Strategic Alignment Of Business Logics, BusinessProcesses & Sub-Processes: In Effective Strategic Decision Making Mechanism For DecisionMakers With Business Performance Analyst” International Journal Of Scientific &Engineering Research, Volume 4, Issue 5, May-2013.[2] Http://Www.Orau.Gov/Pbm/Handbook/P5.Html[3]Singh M, Huhns M (2004) Service-Oriented Computing: Semantics, Processes, Agents.Wiley, Chichester[4] Chesbrough H, Spohrer J (2006) A Research Manifesto For Services Science. CommunACM 49:35–38[5] Haluk Demirkan And Daniel Dolk “Analytical, Computational And Conceptual ModelingIn Service Science And Systems” Volume 11, Issue 1, March 2013 Special Issue OnAnalytical, Computational And Conceptual Modeling In Service Science And Systems InInformation Systems And E-Business Management© Springer-Verlag 201210.1007/S10257-012-0189-5.[6] Dr. Sharad Raghuvansh “Plethora Of E-Technologies For Enterprise Integration ThroughE-Business Model: A New Shape To Business World” International Journal SocietalApplications Of Computer Science, Volume 2 Issue 3, P277-P285.[7] Dr. Sharad Raghuvansh “Prospects In Duo-Domain: Management & Technology”International Journal Of Computer Science And Management Research, Volume 2 Issue 1,January 2013, P1373-P1384.[8] Dr. Sharad Raghuvansh “Emerging Paradigm In Business Transformation ThroughInnovative Information Technology” International Journal Of Science, Engineering &Technology Research, Volume 2, Issue 3, March-2013, P522-P528.[9]"The 7 Habits Of Highly Effective People (1989), By Stephen R. Covey In The 25 MostInfluential Business Management Books". Time. Retrieved January 4, 2011.[10]English, L (2004). "The 7 Habits Of Highly Effective Information Professionals, Part 7".DM Review. September/October 04: 60–61.[11]Krayer, Karl J.; Lee, William Thomas (2003). Organizing Change: An Inclusive,Systemic Approach To Maintain Productivity And Achieve Results. San Diego: Pfeiffer.P. 238. ISBN 0-7879-6443-3.[12]Covey, S. R. (1989). Organizing Change:Upward Spiral. Free Press. ISBN 0-7432-6951-9.[13]John Wiley And Sons Ltd, April 2012, Pages: 704 “Fundamentals Of PerformanceImprovement. A Guide To Improving People, Process, And Performance. 3rd Edition”[14] Entrepreneurship, Rags To Riches By Mousumi Kumar Saha, January 28 :Http://Www.Successstories.Co.In/Dhirubhai-Ambani-A-Real-Rags-To-Riches-Story/#Ixzz2pzxlyr1a[15] BIOGRAPHY FOR AMITABH BACHCHAN BY PEOPLE WITH BIO WRITTEN BY"DARASHUKOH",Http://Www.Imdb.Com/Name/Nm0000821/BioHttp://Www.Imdb.Com/Name/Nm0000821/Bio[16] “Entrepreneurial Lessons From Amitabh Bachchan” By Siliconindia, 11 October 2012Http://Www.Siliconindia.Com/News/Startups/Entrepreneurial-Lessons-From-Amitabh-Bachchan-Nid-131514-Cid-100.Html
  16. 16. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)210[17]”Sachin Tendulkar’s Fifty Hundreds – 6 Lessons For An Entrepreneur” An Article ByAbhijeet Makhijani 21 December 2010. Http://Www.Pixelonomics.Com/Sachin-Tendulkar-Fifty-Hundred-Lessons-For-Entrepreneur/[18]Bal, Sambit. "Sachin Tendulkar—Cricinfo Profile". Cricinfo. Retrieved 14 December2007.[19]"Htcricket.Com: A Special Htcricket Section Celebrating Sachin Tendulkars 100thTest". Hindustantimes.Com. Retrieved 18 December 2012.[20]Baliga, Linah (1 April 2011). "Shivaji Park Prays For Famous Son". The Times Of India.Times News Network.[21]Somak Sen (17 October 2008). "Sachin Tendulkar: The Last Word In Cricket".Merinews. Retrieved 3 June 2009.[22]Williams, Richard (15 May 1999). "Tendulkars Genius Inspires Awe". The Independent.Retrieved 17 February 2012.[23]Booth, Lawrence. "Strange Innovations – Cricinfo.Com". Cricinfo. Retrieved 3 August2009.[24]"Statistics, Australia In India ODI Series, 2007/08". Cricinfo. Retrieved 1 June 2008.[24]"List Of ODI Captains". Cricinfo. Retrieved 25 April 2012.[25] "A Tale Of Two Captains". Rediff. Retrieved 1 June 2008.[26] "Match Report AUS V IND 3rd Test 26 – December 30, 1999". Cricinfo. Retrieved 1June 2008.[27] "Tendulkar Suggested Dhonis Name: Pawar". Hindustan Times. India. 21 March 2008.Retrieved 18 July 2010.[28]Badrinath, Raghuvir (4 January 2006). "Sachin To Bat For Sanyo-BPL". BusinessStandard. Retrieved 26 April 2012.[29] "Sachin Tendulkar Is The New Face Of Toshiba". Business Standard. 1 July 2010.Retrieved 17 March 2012.[30] "Sachin Tendulkar Makes Money Faster Than Runs". The Indian Express. 19 May 1999.Retrieved 3 March 2008.[31]"Sachin To Bat For Castrol". Castrol India. Retrieved 25 January 2011.[32] "Clark And Reynolds Extend Contracts". Sport Gnome. 12 January 2012. Retrieved 26April 2012.[33]"A Brand Name Called Sachin Tendulkar". The Times Of India (India). 7 August 2002.Retrieved 21 March 2007.[34] "$17 Mn Deal For Sachin". Rediff. 16 May 2001. Retrieved 21 March 2007.[35]"Tendulkar Signs $40-Million Contract". Mail & Guardian Online. 4 May 2006.Retrieved 26 April 2012.[36]"Sachin Opens Restaurant, Plans Chains". Rediff. 19 July 2002. Retrieved 21 March2007.[37] "Tendulkar Expanding Restaurant Business". The Economic Times. 17 October 2004.Retrieved 26 April 2012.[38] "Sachin Tendulkar Becomes Stakeholder In A Joint Venture". The Indian Express. India.7 February 2007. Retrieved 21 March 2007.[39] "Sachin Tendulkar Becomes Stakeholder In A Joint Venture". London: BBC. 7 February2007. Retrieved 21 March 2007.[40] Prabhakar, Binoy (1 April 2012). "No New Endorsement After Century Of Centuries; IsSachin Tendulkars Brand Aura On The Wane?". The Economic Times. Retrieved 26 April2012.
  17. 17. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)211[41] "Pepsi Celebrates Sachin At 29". The Hindu Business Line. 25 April 2002. Retrieved 21March 2007.[42]"Hatching A New Game Plan". The Hindu Business Line. 2 December 2010. Retrieved26 April 2012.[43]"Sachin & BCCI To Spread AIDS Awareness Message". Thatscricket. 22 March 2005.Archived From The Original On 30 September 2007. Retrieved 21 March 2007.[44]"Luminous Signs The Legend Sachin Tendulkar As Brand Ambassador". TechnicsToday. 3 May 2010. Retrieved 17 March 2012.[45]"Indian Legends, Dhirubhai Ambani. Accessed Oct, 28. 2006".Muraleedharan.Tripod.Com. Retrieved 2010-12-31.[46]Dhirubhai Ambani From Dhirubhai.NetHttp://Www.Dhirubhai.Net/Dhapp/Virtualpageview.Jsp?Page_Id=227[47]Entrepreneurial Lessons From Gandhiji By Siliconindia | Monday, 01 October 2012,[48] Chadha, Yogesh (1997). Gandhi: A Life (Illustrated, Reprint Ed.). John Wiley.ISBN 978-0-471-24378-6. Retrieved 8 February 2012.[49] Hatt, Christine (12 April 2002). Mahatma Gandhi. Evans Brothers. ISBN 978-0-237-52308-4. Retrieved 26 February 2012.[50] Wikipedia.APPENDIX – IStudy Literature (biographical sketch) collected and elaborated on four cases ofsuccessful famous Indian achievers on their personal and professional life are as follows[References are included in the article]CASE I: Mr. Sachin TendulkarBrief Personal Life Background of Mr. Tendulkar[16]Tendulkar was born on 24 April 1973 into a Rajapur Saraswat Brahmin family inBombay (now Mumbai) His father Ramesh Tendulkar was a reputed Marathi novelist and hismother Rajni worked in the insurance industry. Ramesh named Tendulkar after his favouritemusic director, Sachin Dev Burman. Tendulkar has three elder siblings: two half-brothersNitin and Ajit, and a half-sister Savita. They were Rameshs children from his firstmarriage.He spent his formative years in the Sahitya Sahawas Cooperative Housing Society,Bandra (East), Bombay. As a young boy, Tendulkar was considered a bully, and often pickedup fights with new children in his school He also showed an interest in tennis, idolising JohnMcEnroe. To help curb his mischievous and bullying tendencies, Ajit introduced him tocricket in 1984. He introduced the young Sachin to Ramakant Achrekar, a famous cricketcoach of Bombay and a club cricketer of repute, at Shivaji Park, Dadar, Bombay.Training of Mr. Tendulkar[17,18,19]Achrekar was impressed with Tendulkars talent and advised him to shift hisschooling to Sharadashram Vidyamandir (English) High School, a school at Dadar which hada dominant cricket team and had produced many notable cricketers Prior to this, Tendulkarhad attended the Indian Education Societys New English School in Bandra (East). He wasalso coached under the guidance of Achrekar at Shivaji Park in the mornings and evenings.Tendulkar would practice for hours on end in the nets. If he became exhausted, Achrekar
  18. 18. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)212would put a one-rupee coin on the top of the stumps, and the bowler who dismissedTendulkar would get the coin. If Tendulkar passed the whole session without gettingdismissed, the coach would give him the coin. Tendulkar now considers the 13 coins he wonthen as some of his most prized possessions. He moved in with his aunt and uncle, who livednear Shivaji Park, during this period, due to his hectic schedule.Development of Mr. Tendulkar[20,21]Meanwhile at school, he developed a reputation as a child prodigy. He had become acommon conversation point in Mumbai cricketing circles, where there were suggestionsalready that he would become one of the greats. Besides school cricket, he also played clubcricket, initially representing John Bright Cricket Club in Bombays premier club crickettournament, the Kanga League, and later went on to play for the Cricket Club of India. In1987, at the age of 14, he attended the MRF Pace Foundation in Madras (now Chennai) totrain as a fast bowler, but Australian fast bowler Dennis Lillee, who took a world record 355Test wickets, was unimpressed, suggesting that Tendulkar focus on his batting instead. Acouple of months later, former Indian batsman Sunil Gavaskar gave him a pair of his ownultra light pads. "It was the greatest source of encouragement for me," Tendulkar said nearly20 years later after surpassing Gavaskars world record of 34 Test centuries. His season in1988 was extraordinary, with Tendulkar scoring a century in every innings he played. He wasinvolved in an unbroken 664-run partnership in a Lord Harris Shield inter-school gameagainst Anjuman-E-Islam High School in 1988 with his friend and team-mate Vinod Kambli,who would also go on to represent India. The destructive pair reduced one bowler to tears andmade the rest of the opposition unwilling to continue the game. Tendulkar scored 326 (notout) in this innings and scored over a thousand runs in the tournament. This was a recordpartnership in any form of cricket until 2006, when it was broken by two under-13 batsmen ina match held at Hyderabad in India.Struggle of Mr. Tendulkar[22]Tendulkar was dismissed seven times in 2007 between 90 and 100, including threetimes at 99, leading some to suggest that he struggles to cope with nerves in this phase of hisinnings. Tendulkar has got out 23 times between 90 and 100 in his international career. On 8November 2007 he got out on 99 against Pakistan in an ODI at Mohali to the bowling ofUmar Gul. In the fourth ODI, he got out on 97 (off 102 balls with 16 fours) after dragging adelivery from Gul on to his stumps, falling short of another century in ODIs in 2007.Failure as Captain[23,24,25,26]Tendulkars two tenures as captain of the Indian cricket team were not verysuccessful. When Tendulkar took over as captain in 1996, it was with huge hopes andexpectations. However, by 1997 the team was performing poorly. Azharuddin was creditedwith saying "Nahin jeetega! Chote ki naseeb main jeet nahin hai!", which translates into: "Hewont win! Its not in the small ones destiny!".Tendulkar, succeeding Azharuddin as captain for his second term, then led India on a tourof Australia, where the visitors were comprehensively beaten 3–0 by the newly crowned worldchampions. Tendulkar, however, won the player of the tournament award as well as player of thematch in one of the games. After another Test series defeat, this time by a 0–2 margin athome against South Africa, Tendulkar resigned, and Sourav Ganguly took over as captain in2000.
  19. 19. International Journal of Management (IJM), ISSN 09766510(Online), Volume 4, Issue 2, MarchTendulkar remains an integral part of the Indian teams strategic processes. He is oftenseen in discussion with the captain, at times actively involved in building strategies. Formercaptain Rahul Dravid publicly acknowledged that Tendulkar had been suggesting movas the promotion of Irfan Pathan up the batting order which, although only temporary, had animmediate effect on the teams fortunes. In 2007, Tendulkar was appointed vicecaptain Rahul Dravid. During the Indian teams 2007 tour of Englaresign from the captaincy became known. The BCCI President Sharad Pawar personallyoffered the captaincy to Tendulkar. However, Tendulkar asked Pawar not to appoint himcaptain, instead recommending Mahendra Singh Dhoni to take overrevealed this conversation, crediting Tendulkar for first forwarding the name of Dhoni, whosince achieved much success as captain.Commercial Endorsements of Mr. Tendulkar[27,28,29,30,31,32,33,34,35,36,37,38,39,40]Sachin Tendulkar has been sponsored by several brands throughout his career includingBoost (1990–present),Pepsi (1992Adidas (2000–10), Britannia (2001Sports (2002–present), Sunfeast (2007(2007–present), G-Hanz (2005–Colgate-Palmolive Philips, VISA, Castrol India (2011Cola (2011–13).Tendulkars immense popularity has led him to be an early pioneer in India on cricketbusiness dealings when he signed a record sports management deal with Worldtel in 1995,the value of the deal being 30 crore (US$5.5WorldTel in 2001 was valued atsigned a contract with Saatchi and Saatchis ICONIX values atover three years.Tendulkar has opened two restaurants:(Mulund, Mumbai) and Bangalore. Sachin owns these restaurants in partnership with SanjayNarang of Mars Restaurants.In 2007, Tendulkar also announced a JV with the Future Group and Manipal Group tolaunch healthcare and sports fitness products under the brand name S Drive and Sach. Aseries of comic books by Virgin Comics is also due to be published featuring him as asuperhero.Mr. Tendulkar’s Contribution towards Society[41,42,43]He has also been a spokesperson for05), AIDS Awareness Campaign (2005) and Luminous India (2010Tendulkar sponsors 200 underprivileged children every year through Apnalaya, a Mumbaibased NGO associated with his motherTwitter raised 1.025 crore (US$190,000) through Sachins crusade against cancer for theCrusade against Cancer foundation. Sachin Tendulkar spent nine hours on the 12Cola-NDTV Support My School telethon on 18 Septemb2 crore more than the target – for from the creation of basic facilities, particularly toilets forgirl students, in 140 government schools across the country.Management (IJM), ISSN 0976 – 6502(Print), ISSN 09766510(Online), Volume 4, Issue 2, March- April (2013)213remains an integral part of the Indian teams strategic processes. He is oftenseen in discussion with the captain, at times actively involved in building strategies. Formercaptain Rahul Dravid publicly acknowledged that Tendulkar had been suggesting movas the promotion of Irfan Pathan up the batting order which, although only temporary, had animmediate effect on the teams fortunes. In 2007, Tendulkar was appointed viceDuring the Indian teams 2007 tour of England, Dravids desire toresign from the captaincy became known. The BCCI President Sharad Pawar personallyoffered the captaincy to Tendulkar. However, Tendulkar asked Pawar not to appoint himcaptain, instead recommending Mahendra Singh Dhoni to take over the reins. Pawar laterrevealed this conversation, crediting Tendulkar for first forwarding the name of Dhoni, whosince achieved much success as captain.Commercial Endorsements of Mr. Tendulkar[27,28,29,30,31,32,33,34,35,36,37,38,39,40]has been sponsored by several brands throughout his career includingpresent),Pepsi (1992–2009), Action Shoes (1995–2000), MRF (199910), Britannia (2001–07), Fiat Palio (2001–03), TVS (2002–05), ESPN Starent), Sunfeast (2007–13), Canon (2006–09), Airtel (2004–06), Reynolds–07) Sanyo BPL (2007–present), Toshiba (2010VISA, Castrol India (2011–12), Ujala Techno Bright and CocaTendulkars immense popularity has led him to be an early pioneer in India on cricketbusiness dealings when he signed a record sports management deal with Worldtel in 1995,crore (US$5.5 million) over five years. His nextWorldTel in 2001 was valued at 80 crore (US$15 million) over five years. In 2006, hesigned a contract with Saatchi and Saatchis ICONIX values at 180 crore (US$33Tendulkar has opened two restaurants: Tendulkars (Colaba, Mumbai) and(Mulund, Mumbai) and Bangalore. Sachin owns these restaurants in partnership with SanjayIn 2007, Tendulkar also announced a JV with the Future Group and Manipal Group toorts fitness products under the brand name S Drive and Sach. Aseries of comic books by Virgin Comics is also due to be published featuring him as aMr. Tendulkar’s Contribution towards Society[41,42,43]He has also been a spokesperson for National Egg Coordination Committee (200305), AIDS Awareness Campaign (2005) and Luminous India (2010–present).Tendulkar sponsors 200 underprivileged children every year through Apnalaya, a Mumbaibased NGO associated with his mother-in-law, Annabel Mehta. A request from Sachin oncrore (US$190,000) through Sachins crusade against cancer for theCrusade against Cancer foundation. Sachin Tendulkar spent nine hours on the 12NDTV Support My School telethon on 18 September 2011 that helped raisefor from the creation of basic facilities, particularly toilets forgirl students, in 140 government schools across the country.6502(Print), ISSN 0976 –remains an integral part of the Indian teams strategic processes. He is oftenseen in discussion with the captain, at times actively involved in building strategies. Formercaptain Rahul Dravid publicly acknowledged that Tendulkar had been suggesting moves suchas the promotion of Irfan Pathan up the batting order which, although only temporary, had animmediate effect on the teams fortunes. In 2007, Tendulkar was appointed vice-captain tond, Dravids desire toresign from the captaincy became known. The BCCI President Sharad Pawar personallyoffered the captaincy to Tendulkar. However, Tendulkar asked Pawar not to appoint himthe reins. Pawar laterrevealed this conversation, crediting Tendulkar for first forwarding the name of Dhoni, whoCommercial Endorsements of Mr. Tendulkar[27,28,29,30,31,32,33,34,35,36,37,38,39,40]has been sponsored by several brands throughout his career including2000), MRF (1999–2009),05), ESPN Star06), Reynoldspresent), Toshiba (2010–present),12), Ujala Techno Bright and Coca-Tendulkars immense popularity has led him to be an early pioneer in India on cricketbusiness dealings when he signed a record sports management deal with Worldtel in 1995,million) over five years. His next contract withmillion) over five years. In 2006, hecrore (US$33 million)(Colaba, Mumbai) and Sachins(Mulund, Mumbai) and Bangalore. Sachin owns these restaurants in partnership with SanjayIn 2007, Tendulkar also announced a JV with the Future Group and Manipal Group toorts fitness products under the brand name S Drive and Sach. Aseries of comic books by Virgin Comics is also due to be published featuring him as aNational Egg Coordination Committee (2003–Tendulkar sponsors 200 underprivileged children every year through Apnalaya, a Mumbai-a. A request from Sachin oncrore (US$190,000) through Sachins crusade against cancer for theCrusade against Cancer foundation. Sachin Tendulkar spent nine hours on the 12-hour Coca-er 2011 that helped raise 7 crore –for from the creation of basic facilities, particularly toilets for
  20. 20. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)214INDIVIDUAL HONORS AND APPRECIATIONS [50]National honours• Padma Vibhushan, Indias second highest civilian award, 2008.• Maharashtra Bhushan Award, Maharashtra States highest Civilian Award in 2001.• Padma Shri, Indias fourth highest civilian award, 1999.• Rajiv Gandhi Khel Ratna, Indias highest honour given for achievement in sports,1997–98.• Arjuna Award, by the Government of India in recognition of his outstandingachievement in sports, 1994.Other honours• Wisden Leading Cricketer in the World: 2010.• ICC Award-Sir Garfield Sobers trophy for cricketer of the year 2010.• LG Peoples Choice Award: 2010.• ICC World Test XI: 2009, 2010, 2011.• ICC World ODI XI: 2004, 2007, 2010.• Player of the tournament in 2003 Cricket World Cup.• Rajiv Gandhi Awards – Sports: 2005.• Wisden Cricketer of the Year: 1997.• In October 2010, he was awarded for Outstanding Achievement in Sport and thePeoples Choice Award at The Asian Awards in London.• On 28 January 2011, he won the Castrol Indian Cricketer of the Year award.• BCCI Cricketer of the Year award on 31 May 2011.• On 3 September 2010, he was made a Honorary Group captain by the Indian AirForce.• On 11 June 2012, he was given Wisden India Outstanding Achievement award.• Honorary Member of the Order of Australia, given by the Australian government on 6November 2012.Successful Personal LifeOn 24 May 1995, at the age of 22, Tendulkar married Anjali, a paediatrician anddaughter of Gujarati industrialist Anand Mehta and British social worker Annabel Mehta.Anjali is six years his senior. They have two children, Sara (born 12 October 1997) and Arjun(born 24 September 1999). Arjun, a left hander batsman, has recently been included in under-14 probables list of Mumbai Cricket Association for off-season training camp. In January2013 he was selected in mumbai under-14 team for the west zone league.CASE II: Mr. Amitabh BachchanBreif Background of Mr. Bachchan.[15]The trademark deep baritone voice, the tall, brooding persona, and intense eyes, madeAmitabh Bachchan the ideal "Angry Young Man" in the 1975-84. The son of the late poetHarivansh Rai Bachchan and Teji Bachchan, he was born in Allahabad in Uttar Pradesh.After completing his education from Sherwood College, Nainital, and Kirori Mal College,Delhi University, he moved to Calcutta to work for shipping firm Shaw and Wallace. Later,
  21. 21. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)215he moved to Bombay and struggled for a while to get his foot in the door of the Hindi filmindustry. The lanky, dark, and intensely brooding persona did not go down well withdirectors who were looking for wise-cracking, fair person - the trademark of the Indian heroin the 1960s.Struggle by Mr. Bachchan.[15]Bachchan struggled through many roles and was relegated at times to doing voice-overs and in one instance playing a deaf-mute. He broke through with Zanjeer (the Chain) in1973 playing opposite his real-life love interest and future wife Jaya Bhaduri. His personaseemed apt for the post emergency period, capturing the resentment of underemployed youthand the increasing cult of violence. Bachchan was dubbed the Superstar, sharing that titlewith Rajesh Khanna, from 1975 until the mid 1980s.From 1985-1999 he had many flops andpeople criticized for playing same roles repeatedly. At the height of his popularity he wasinjured in an accident while shooting for the film Coolie - long lines of people prayed for hisrecovery at the Breach Candy hospital, underscoring his mega-star status. He left films in1985 to become a Member of Parliament from Allahabad constituency as a Congress partycandidate, as a favor to his family friend Rajiv Gandhi - the new Prime Minister of India. Areport of involvement in financial irregularities (of which he was completely cleared later)made him decide to step down as MP. His return in 1987 was lukewarm as the Hindi filmindustry had moved on and newer, younger heroes essayed the part of Angry Young Manwith more conviction. Bachchan seemed to have lost his heart in making films as his laterroles did not show the flicker of passion that had marked earlier efforts in the 1970s. In 1984,for the first time since 1976, his film flopped and in 1989 3 films could not recover theirmoney (in the Hindi film industry a flop is a film that does not recover a distributors price,not the producers cost). A series of lackluster films in the 1990s pointed to a long overdueexit, common to many other stars. A seemingly well-thought out venture to start a productioncompany ABCL landed him in immense debts. Astonishingly, he burst back with a doubleact: one, playing the stern patriarch and two, reinventing himself as a brand that in turn, couldmarket anything. He began the latter by hosting the Indian version of Who Wants to Be aMillionaire (Kaun Banegaa Crorepati). At seventy, Amitabh Bachchan is a greater icon thanhe was at the height of his popularity three decades ago.Awards, Honors and Recognitions [50]1. National Award as best voice narrator in 1969, in the film Bhuvan Shome.2. First National Film Award for Best Newcomer in 1969 for film SaatHindustani.3. Filmfare Best Supporting Actor Award in 1971 for film Anand.4. Filmfare Best Supporting Actor Award in 1973 for Film Namak Haram.5. Filmfare Best Film of 50 Years in1975 for film Dewaar.6. Filmfare Best Actor Award in 1977 for film Amar Akbar Anthony.7. The Padma Shri in 1984.8. National Film Award for Best Actor in 1990 for film Agneepath.9. Filmfare Best Actor Award in 1991 fo film Hum.10. Superstar of the Millennium in 2000 at the Filmfare Awards.11. The Padma Bhushan in 2001
  22. 22. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)21612. The Actor of the Century award at the Alexandria International Film Festival inEgypt in recognition of his contribution to the world of cinema in 2001.13. The Legion of Honour, highest civilian honor of France was conferred uponhim by the French Government in 2007.14. The Lifetime Achievement Award at the 2010 Asian Film Awards.15. In June 2000, he became the first living Asian to have been modelled in wax atLondons Madame Tussauds Wax Museum. Another statue was installed inNew York in 2009, Hong Kong in 2011, Bangkok in 2011 and Washington,DC in 2012.16. The Honorary Citizenship of the French town of Deauville in 2003.17. The Honorary Doctorate was honored by so many universities as follows :the University of Jhansi, India, in 2004,The University of Delhi in 2006,The De Montfort University in Leicester, UK, in 2006,The Leeds Metropolitan University in Yorkshire, UK, in 2007,The Queensland University of Technology in Brisbane, Australia, in 2011.18. On 27 July 2012, Bachchan carried the Olympic torch during the last leg of itsrelay in Londons Southwark.Personal Life AchievementMr. Bachchan has even highlighted his father’s poems as he was writer and poetwherever the right platform was available. Mr. Bachchan is married to the famous actresswhere she had her own success and space in the film industry; they were blessed with one sonand daughter. Daughter is married in one of the renowned industrialist family and son hasbeen pulled and made his career in the film industry by all the help and formulation from hisfather Mr. Bachchan. Mr. Bachchan son is married to one the famous Ms.World, Model andActress. Mr. Bachchan has created his personal life through his skills as successful balancedlife with his professional career.Case III: Mr. Dhirubhai Ambani;Famous Quotes for success from Mr. Ambani for individual to excel. [14]“One needs to have big dream, higher ambition, deeper commitment and with greateffort. Think big, think fast, think ahead. Ideas are no one’s monopoly. Pursue your goalseven in the face of difficulties, and convert adversities into opportunities. Give the youth aproper environment. Motivate them. Extend them the support they need. Each one of themhas infinite source of energy. They will deliver” These are the words from the founder andcreator of Indian conglomerate multinational Reliance Industries Mr. Dhirajlal HirachandAmbani. The company, has been featured on the Fortune 500, is a conglomeration ofcommunications, petrochemicals, power, and textiles. Dhirubhai Ambani’s life is a real rags-to-riches success story.Breif personal life background of Mr. Ambani .[14]Born to a school teacher, he was the third of five siblings, three brothers and twosisters. Ever since childhood, Dhirubhai was more keen on work than studies and repeatedlybunked classes and roamed in streets, watching people work and making money. He’d once
  23. 23. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)217said his mother to stop lamenting about the hardships and that he would make “heaps ofmoney one day.” His entrepreneurial career began in his early school years by selling“bhajias” to pilgrims in Mount Girnar over the weekends. On completion of his schoolstudies, his brother Ramnikbhai sent him to Aden, Yemen, which was the second busiest oilbanking and trading port of the time.Key Note for individuals from Mr. Ambani .[45,14]Dhirubhai once said, “More than anything else I learnt that nothing big can ever beachieved without money, influence and power and I also learnt that money, influence andpower alone cannot achieve anything in life, big or small, without a certain soft, delicate,sensitive, understanding human touch in all one’s deeds and words.”The biggest breakthrough in his life came in the year 1977, when he managed to attract over58,000 investors in the very first IPO of Reliance Commercial Corporation; and he neverlooked back ever since. A humble beginning helped him to stand his empire worth $64billion.He has been honored for several times for his significant contributions. In 1998 TheWharton School, University of Pennsylvania honored him with Dean’s Medal for hisexcellent leadership. In 1996, 1998, and 2000 Asiaweek magazine featured him among‘Power 50 – the most powerful people in Asia. In 2001 Economic Times honored him withEconomic Times Awards for Corporate Excellence for Lifetime Achievement and manymore.Dhirubhai built up a textile and Petrochemicals Empire with his dedication, ability torecognize new business opportunities, dare to take risk, never-give-up attitude andintelligence to handle people.AWARDS AND RECOGNITIONS [50]• October 2011-Awarded posthumously the ABLF Global Asian Award at the AsianBusiness Leadership Forum Awards.• November 2000–Conferred Man Of The Century award by Chemtech Foundation andChemical Engineering World in recognition of his outstanding contribution to thegrowth and development of the chemical industry in India.• 2000, 1998 and 1996– Featured among Power 50-the most powerful people in Asia byAsiaweek magazine.• June 1998 - "Deans Medal" by The Wharton School, University of Pennsylvania, forsetting an outstanding example of leadership. Dhirubhai Ambani has the raredistinction of being the first Indian to get Wharton School Deans Medal• August 2001 – Economic Times Awards for Corporate Excellence for LifetimeAchievement.• Dhirubhai Ambani was named the "Man of 20th Century" by the Federation of IndianChambers of Commerce and Industry (FICCI).• A poll conducted by The Times of India in 2000 voted him "Greatest Creator ofWealth In The Centuries".Personal Life AchievementMr. Dhirubhai is blessed with two highly skilled two sons and two daughters,daughters are now happily married and two sons have taken up the Ambani’s business empire
  24. 24. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)218very well even though they have mutually partitioned their business and running them as perlegacy of Mr.Ambani has given to them.CASE IV: MR. M.K. GANDHIBrief Personal Life Background [48, 49]Mohandas Karamchand Gandhi was born on 2 October 1869 in Porbandar, a coastaltown which was then part of the Bombay Presidency, British India. He was born in hisancestral home, now known as Kirti Mandir. His father, Karamchand Gandhi (1822–1885),who belonged to the Hindu Modh community, served as the diwan (chief minister) ofPorbander state, a small princely salute state in the Kathiawar Agency of British India. Hisgrandfather was Uttamchand Gandhi, also called Utta Gandhi. His mother, Putlibai, whocame from the Pranami Vaishnava community, was Karamchands fourth wife, the first threewives having apparently died in childbirth.The Indian classics, especially the stories of Shravana and king Harishchandra, had agreat impact on Gandhi in his childhood. In his autobiography, he admits that they left anindelible impression on his mind. He writes: "It haunted me and I must have actedHarishchandra to myself times without number." Gandhis early self-identification with truthand love as supreme values is traceable to these epic characters.In May 1883, the 13-year-old Mohandas was married to 14-year-old KasturbMakhanji (her first name was usually shortened to "Kasturba", and affectionately to "Ba") inan arranged child marriage, according to the custom of the region. In the process, he lost ayear at school. Recalling the day of their marriage, he once said, "As we didnt know muchabout marriage, for us it meant only wearing new clothes, eating sweets and playing withrelatives." However, as was prevailing tradition, the adolescent bride was to spend much timeat her parents house, and away from her husband. In 1885, when Gandhi was 15, the couplesfirst child was born, but survived only a few days. Gandhis father, Karamchand Gandhi, hadalso died earlier that year.Mohandas and Kasturba had four more children, all sons: Harilal, born in 1888;Manilal, born in 1892; Ramdas, born in 1897; and Devdas, born in 1900. At his middleschool in Porbandar and high school in Rajkot, Gandhi remained a mediocre student. Heshone neither in the classroom nor on the playing field. One of the terminal reports rated himas "good at English, fair in Arithmetic and weak in Geography; conduct very good, badhandwriting." He passed the matriculation exam at Samaldas College in Bhavnagar, Gujarat,with some difficulty. Gandhis family wanted him to be a barrister, as it would increase theprospects of succeeding to his fathers post.Chronicle order of Gandhi’s Activeness towards political movement [48, 49]1. Civil rights movement in South Africa (1893–1914)2. Struggle for Indian Independence (1915–47)2.1 Role in World War I2.2 Champaran and Kheda2.3 Khilafat movement2.4 Non-cooperation
  25. 25. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)2192.5 Salt Satyagraha (Salt March)o 2.5.1 Womeno 2.5.2 Gandhi as folk heroo 2.5.3 Negotiations2.6 Untouchables2.7 Congress politics2.8 World War II and Quit India2.9 Partition and independence, 1947All of the above chronicle order could not be elaborated as it is available in varioussources and it is widely known to people about his various kinds of political movements.Such vast movements of Mr. Gandhi sacrificed his personal life, though he could have ahealthy personal life by remaining barrister as his first profession but could have beendeprived from creating such a memorable world history and not known to the world as hisfamous name “Mahatma Gandhi” and “Father of the Nation” of India.AWARDS [50]1. Time magazine named Gandhi the Man of the Year in 1930.2. Gandhi was also the runner-up to Albert Einstein as "Person of the Century" at theend of 1999.3. The Government of India awards the annual Gandhi Peace Prize to distinguishedsocial workers, world leaders and citizens.4. Gandhi did not receive the Nobel Peace Prize, although he was nominated five timesbetween 1937 and 1948.5. When the 14th Dalai Lama was awarded the Prize in 1989, the chairman of thecommittee said that this was "in part a tribute to the memory of Mahatma Gandhi."6. In 2007, the United Nations General Assembly declared Gandhis birthday 2 Octoberas "the International Day of Non-Violence." First proposed by UNESCO in 1948, asthe School Day of Non-violence and Peace (DENIP in Spanish),7. 30 January is observed the School Day of Non-violence and Peace in schools ofmany countries. In countries with a Southern Hemisphere school calendar, it isobserved on 30 March.Gandhi’s Influence, as rare Honor to Him by renowned personalities from around theworld. [50]8. Gandhi influenced important leaders and political movements. Leaders of the civilrights movement in the United States, including Martin Luther King. King said"Christ gave us the goals and Mahatma Gandhi the tactics." King sometimes referredto Gandhi as "the little brown saint."9. James Lawson, and James Bevel, drew from the writings of Gandhi in thedevelopment of their own theories about non-violence.10. Anti-apartheid activist and former President of South Africa, Nelson Mandela, wasinspired by Gandhi.11. In his early years, the former President of South Africa Nelson Mandela was afollower of the non-violent resistance philosophy of Gandhi. Bhana and Vahedcommented on these events as "Gandhi inspired succeeding generations of South
  26. 26. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)220African activists seeking to end White rule. This legacy connects him to NelsonMandela...in a sense Mandela completed what Gandhi started."12. In Europe, Romain Rolland was the first to discuss Gandhi in his 1924 book MahatmaGandhi.13. Brazilian anarchist and feminist Maria Lacerda de Moura wrote about Gandhi in herwork on pacifism.14. N 1931, notable European physicist Albert Einstein exchanged written letters withGandhi, and called him "a role model for the generations to come" in a letter writingabout him. Einstein said of Gandhi: “Generations to come will scarce believe thatsuch a one as this walked the earth in flesh and blood”.15. Lanza del Vasto(was a philosopher, poet, artist, catholic and nonviolent activist) ofItaly went to India in 1936 intending to live with Gandhi, founded the Community ofthe Ark in 1948 (modelled after Gandhis ashrams).16. Madeleine Slade (known as "Mirabehn") was the daughter of a British admiral whospent much of her adult life in India as a devotee of Gandhi.17. The British musician John Lennon referred to Gandhi when discussing his views onnon-violence. At the Cannes Lions International Advertising Festival in 2007.18. Former U.S. Vice-President and environmentalist Al Gore spoke of Gandhisinfluence on him.19. President of the United States Barack Obama in an address to a Joint Session of theParliament of India said that:"I am mindful that I might not be standing before youtoday, as President of the United States, had it not been for Gandhi and the messagehe shared with America and the world."—Barack Obama in an address to a JointSession of the Parliament of India, Obama in September 2009 said that his biggestinspiration came from Mahatma Gandhi. His reply was in response to the questionWho was the one person, dead or live, that you would choose to dine with?. Hecontinued that "Hes somebody I find a lot of inspiration in. He inspired Dr. King withhis message of nonviolence. He ended up doing so much and changed the world justby the power of his ethics."20. Time Magazine named The 14th Dalai Lama, Lech Wałęsa, Martin Luther King,Cesar Chavez, Aung San Suu Kyi, Benigno Aquin, Jr., Desmond Tutu, and NelsonMandela as Children of Gandhi and his spiritual heirs to non-violence.The MahatmaGandhi District in Houston, Texas, United States, an ethnic Indian enclave, isofficially named after Gandhi.PERSONAL LIFE SACRIFICEDIt has been observed that Mr. Gandhi did not had a successful personal life as his foursons went on without recognition because of too much disturbed life of Mr. Gandhi makingsacrifices for the nation lead his personal life to be sacrificed. Though, his long list of familyhierarchy still exists but unnoticed.
  27. 27. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)221APPENDIX - IIStudy Literature collected and elaborated on lessons to be learned from those successIndian famous achievers are as follows:Lessons to learn from CASE I: Mr. Sachin Tendular[17]The man, the GOD, the run-scoring machine and more have been the words used todescribe the man Sachin Ramesh Tendulkar. It is a brilliant achievement indeed and is todayan inspiring example for a lot of us young Indians and for that matter, youngsters all over theworld! The man, the GOD, the run-scoring machine and more have been the words used todescribe the man Sachin Ramesh Tendulkar. It is a brilliant achievement indeed and is todayan inspiring example for a lot of us young Indians and for that matter, youngsters all over theworld! For entrepreneurs I believe there is so much to learn from this. It is not just abouthaving talent but having the ability to nurture it to achieve greatness. No matter how big abatsman is, he needs partners at the other end. Sachin has nurtured many a player under hiswing in a very subtle fashion to create such big innings. He has had to be a mentor, a student,a team player, a tough opponent, a patient and yet an aggressive person, among other thingsto get to where he is today. He is a classic example of the things one needs to do beyondpossessing basic talent.1. No matter how big you become, you still have to do the basics2. A mistake can cost you dearly3. Stay on top of the situation4. Stay grounded5. Survive adversity6. Don’t worry about recordsIn a world so full of opinions, you can’t keep everyone happy at all times. Havingwatched Sachin from his early days in cricket, I have seen both the good press and the badpress. Sachin has stood tall through it all. As an entrepreneur, you will face challenges dayafter day and minute after minute. Sachin has showed that it is doable, through 21 years ofbattling it ball by ball. Running up and down the pitch literally, wearing the complete battingkit and wielding a heavy bat have been the odds for this otherwise small-built man. Practice,commitment, the hunger to succeed, a fearless and yet respectful attitude have been thehallmarks that have taken the man to great heights. Talent is of course essential, but it is justone of the ingredients. If you disagree, take a look at the record books of cricket and tryfinding a man called Vinod Kambli. He started playing cricket at the same time as Sachin andwas then hailed as the more “talented one” of the two batsmen. But success has come toSachin because of his ongoing efforts as lessons he teaches us.Lessons to learn from CASE II: Mr. Amitabh Bachchan[16]"Struggles and uncertainties, successes and disappointments, accusations andcontroversies, ill health and months in hospital, all such a vivid kaleidoscope of moments,events, and images simply unbelievable and unimaginable" writes Amitabh Bachchan in oneof his blogs. In this long successful career of Big B, he has emerged from the trials andsufferings, a stronger person. His success story has a lot to teach entrepreneurs in establishinga great business. Like many entrepreneurs, Amitabh Bachchan had a continuous streak of 13
  28. 28. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)222flop movies after the first success. In this long successful career of Big B, he has emergedfrom the trials and sufferings, a stronger person. Below mentioned are the lessons which areto be learned not only by the entrepreneurs but also in personal skill development learning:1. His different roles teaches “Keep Experimenting”2. Calm and Composed Amitabh Bachchan teaches “Never to Lose Control”3. Always keep your promises – “Lalsingh jaan de dega magar jabaan nahin jaanedega”4. He believed that “Life and Entrepreneurship is like a boxing ring”5. His bond with Amar Singh teaches “Goodwill Outlasts Passion”6. Big B in KBC teaches “Repetition is the essence of business”7. Crorepati maker teaches “Being humble keeps you grounded”8. ‘Coolie’ Amitabh teaches to “Pick yourself up from disaster”9. His 13 flop stints teaches “Keep trying until you succeed”Lessons to learn from CASE III: Mr. Dhirubhai Ambani [45, 46]Dhirubhai Ambani is an example of one of the greatest Indian Entrepreneurs,who wasresponsible for a “NEW & CHANGED INDIA”.I think we can write one entire blog onDhirubhai and still we could get new articles , day after day however, this article is about abook “Dhirubhaism by A G Krishnamurthy” , which is a must read for every IndianEntrepreneur.The book lists the 15 lessons from Dhirubhai’s life and straight from theauthor’s desk: “Dhirubhaism is an attempt to capture those unique insights that Dhirubhaishared with him in several interactions during their long association”a. Roll up your sleeves and help. You and your team share the same DNAb. Be a safety net for your team and they will perform wondersc. Be a silent benefactord. Dream Big But Dream With Your Eyes Opene. The arm-around-the shoulder leaderf. Supply creates demandg. Money is not product by itself. It is a by-product, so don’t chase ith. Leave the professional alonei. Change your orbit , constantly Change your orbitj. Optimism, The Core Of Dhirubhaismk. You can find a friend in every human beingl. Think Bigm. Hold on to your dreamsn. Bet on your people Bet on your peopleo. BE POSITIVELessons to learn from CASE IV: Mr. M.K. Gandhi [47]Looking back into time, you can find great success stories which can all be credited tothe leadership wisdoms of the leader. The greatest example being that of Mahatma Gandhi,who alone took the responsibility of the nation and with his principles of non-violence, truth,and justice helped propel India to her independence in 1947. He did what he claimed or askedothers to do. This remains one of the finest qualities of an entrepreneur. By all means, he was
  29. 29. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –6510(Online), Volume 4, Issue 2, March- April (2013)223an entrepreneur. His Khadi movement was one of the perfect examples of how an idea canbring new insight into the way things are done. He created the market by abandoning luxury.He himself weaved his clothes. He can aptly be termed as the finest example ofentrepreneurship in India, considering his success in his venture “India’s Independence”.Below mentioned are the lessons which are to be learned not only by the entrepreneurs butalso in personal skill development learning:1. Always Act“Have a bias towards action – let’s see something happen now. You can break that bigplan into small steps and take the first step right away.”2. Self-Control“To handle yourself, use your head; to handle others, use your heart.”3. Introspection“You must be the change you want to see in the world.”4. Faith“Your beliefs become your thoughts. Your thoughts become your words. Yourwords become your actions. Your actions become your habits. Your habits becomeyour values. Your values become your destiny.”5. Non-Violence“Anger is the enemy of non-violence and pride is a monster that swallows it up”6. Truth“Truth is by nature self-evident. As soon as you remove the cobwebs of ignorancethat surround it, it shines clear.”

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