The Wolf of Link Street - SMX Israel 2014
 

The Wolf of Link Street - SMX Israel 2014

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iAcquire's Director of Strategy, Tom Harari, talks about the importance of relationship building for effective content amplification at SMX Israel.

iAcquire's Director of Strategy, Tom Harari, talks about the importance of relationship building for effective content amplification at SMX Israel.

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The Wolf of Link Street - SMX Israel 2014 The Wolf of Link Street - SMX Israel 2014 Presentation Transcript

  • THE WOLF OF LINK STREET Tom Harari Director of Strategy @ IACQUIRE @Tomharari
  • Tom Harari Director of Strategy @ IACQUIRE @Tomharari DOWNLOAD Slides Here: bit.ly/smx2014wolf
  • ABOUT ME • Tom Harari • Director of strategy @Iacquire • Worked for Omnicom Media Group • Consulted fortune 500 companies & SMB’s • Started my SEO Journey as a Link Builder @IACQUIRE
  • AT LINK BUILDING @tomharari WHO HERE THINKS THEY ARE AWESOME
  • CLICK TO EDIT MASTER TITLE STYLE CLICK TO EDIT MASTER TITLE STYLE iacquire.com @tomharari Let Me Tell You A Secret…
  • LINK BUILDING IS A FOOL’S GAME iacquire.com @tomharari
  • @tomharariiacquire.com ANY TACTIC MEANT TO BUILD UNNATURAL LINKS will get smacked down
  • @tomharariiacquire.com ANY TACTIC MEANT TO BUILD UNNATURAL LINKS will get smacked down
  • @tomharariiacquire.com We have Enough Tactics http://www.linkbuildingbook.com/ http://pointblankseo.com/link-building-strategies
  • @tomharariiacquire.com If you want to be a BOSS
  • @tomharariiacquire.com You Need To Build Relationships
  • @tomharariiacquire.com Building relationships leads to this
  • @tomharariiacquire.com Content Marketing Process Research Ideation Staging Development Promotion Measurement This is SO much easier when you got buy-in during the first few stages
  • @tomharariiacquire.com If you want to stand out from everyone else
  • @tomharariiacquire.com HUMAN ELEMENT Is What You’re Missing
  • TAKE THE TIME TO RESEARCH VIPS iacquire.com
  • @tomharariiacquire.com TWTRland • Drill down by Location, Gender, and Age • Add additional skills/topics • See Amplification/Reach /Relevance
  • @tomharariiacquire.com TWTRland • Drill down by Location, Gender, and Age • Add additional skills/topics • See Amplification/Reach /Relevance
  • @tomharariiacquire.com TWTRland • Drill down by Location, Gender, and Age • Add additional skills/topics • See Amplification/Reach /Relevance
  • FIND POPULAR POSTS iacquire.com @tomharari
  • FIND POPULAR POSTS iacquire.com @tomharari
  • @tomharariiacquire.com Deep Dive With Followerwonk
  • @tomharariiacquire.com Deep Dive With Followerwonk
  • @tomharariiacquire.com Additional Tools
  • iacquire.com @tomharari Rules To Influence The Influencers
  • iacquire.com @tomharari Great Content Is not good enough
  • @tomharariiacquire.com 10 Basic Pillars To get You Started 1. Gives a unique angle to a told story 2. Shares new information 3. Has a backbone of a strong intro, body, and conclusion 4. Is not thin content (i.e., doesn’t simply identify a problem without really giving any solutions) 5. Is newsworthy: creates a stir, is tied to a current event, and doesn’t cover stale news 6. Is backed up by research 7. Offers a solution 8. Has a clear audience in mind 9. Demonstrates why the topic is important and whom it affects 10. Passes the “so what?” test
  • iacquire.com @tomharari Switch From “ME” To “YOU”
  • iacquire.com @tomharari Nobody
  • iacquire.com @tomharari Gives
  • iacquire.com @tomharari A
  • iacquire.com @tomharari F@#$
  • iacquire.com @tomharari About
  • iacquire.com @tomharari YOU
  • @tomharariiacquire.com Provide Value First Focus on a benefit to them first before ever asking for a thing http://www.youtube.com/watch?v=cFdCzN7RYbw
  • @tomharariiacquire.com Never Anticipate Anything in Return
  • @tomharariiacquire.com “When you ask selfishly, the other person responds selfishly (or not at all)” http://okdork.com/2012/10/09/make-it-easy-to-say-yes/ Noah Kagan - AppSumo
  • iacquire.com @tomharari Act Like You Belong
  • iacquire.com @tomharari VIPS & Influencers are used to: • People being nervous or uncomfortable around them • People asking them for shit • People who lack confidence
  • iacquire.com @tomharari What You Want To Accomplish: • Establish rapport & Credibility • Show you’re sharp & Enthusiastic • Show you’re an expert
  • iacquire.com @tomharari Getting an introduction from someone you both know doesn’t hurt
  • iacquire.com @tomharari
  • iacquire.com @tomharari
  • iacquire.com @tomharari
  • iacquire.com @tomharari
  • iacquire.com @tomharari Keep It Short
  • iacquire.com @tomharari Important people are busy… Get to the point
  • iacquire.com @tomharari Important people are busy… Get to the point
  • iacquire.com @tomharari Make it Easy To Say Yes
  • iacquire.com @tomharari Don’t Make Them Think Lay out clear next steps
  • iacquire.com @tomharari http://www.iwillteachyoutoberich.com/blog/how-to-ask-for-something-from-an-important-person-and-actually-get-it/ Personalize it. I personalized every email I sent and got a tremendous response rate of over 90%. Use my motto -- "Don't make the busy person do your work for you" -- and suggest ideas to them.Ramit Sethi – IWillTeachYouToBeRich.com
  • @tomharariiacquire.com INVOLVE THEM IN THE PROCESS If they agreed to give a quote or a story for your piece they’re much more likely to help you share it
  • iacquire.com @tomharari Anticipate Objections
  • @tomharariiacquire.com Think Hard About Why They might say no And counter it before They bring it up
  • @tomharari you’ll be surprised at the people you become friends with
  • @tomharariiacquire.com And how effective they can be for you
  • wwww.iacquire.com Thank You @TomHarari Tom@Tomharari.com