Social Media Planning

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Presented by Joseph Piearson, Iowa Council on Foundations and Rachel Manuel, Iowa Campus Compact at the 2010 Iowa Nonprofit Summit.

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  • How many people attended our session last year – where they were, where they are goingPlain english video
  • -Intros-questions for the group-we are not experts-47 years combined of experience-encourage people to ask questions throughout the presentation
  • -show of hands, how many have an account-raise hand if never heard of a site-Why Social media – Rachel, Old to New to Mobile, Relevance and to nonprofit, recent ceo study on social media
  • Old, New, MobileOne-way messaging to two wayNow moving to mobile
  • Rachel
  • Rachel –What are your concerns about using social media?
  • 2 hours per channelWhat other talents does your staff have?
  • 2 hours per channelWhat other talents does your staff have?
  • THINK about your message. Don’t develop it at this point, just brainstorm why you are reaching out with these tools.
  • Audience will be defined with goals…
  • Audience will be defined with goals…
  • Audience will be defined with goals…
  • Audience will be defined with goals…
  • Audience will be defined with goals…
  • Audience will be defined with goals…
  • Audience will be defined with goals…
  • Audience will be defined with goals…
  • Audience will be defined with goals…
  • Joey
  • Joey
  • Joey
  • Joey
  • Joey
  • Audience will be defined with goals…
  • Audience will be defined with goals…
  • Audience will be defined with goals…
  • Audience will be defined with goals…
  • -size of organization doesn’t matterJoey-code of ethics-find article about nytimes, facebook users are more productive - http://www.reuters.com/article/technologyNews/idUSTRE5313G220090402
  • Audience will be defined with goals…
  • Audience will be defined with goals…
  • Transition – ask questions before go forward
  • Joey
  • Reverse aging
  • Rachel
  • Rachel
  • Joseph
  • Rachel Make your own apps- include in mobile
  • Rachel
  • -Rachel
  • Rachel
  • Joseph-blogs are content driven, but don’t need to be outrageous-
  • Susan Scora.wordpress.comCommunity Foundation Great Riverbendwww.cfgrf.org
  • Rachel
  • RachelReporting and communities
  • Joey
  • RachelDandyID-organize online presenceFlickr-PhotosDigg – share online contentTumblr - bloggingMyspace – music and profilesDelicious – socialbookmarkingVimeo-Video sharingScribd-social publishing site
  • Mention that resetting your password is easy
  • Social Media Planning

    1. 1. Social Media: Sorting Through the Tools<br />Iowa Nonprofit SummitNov. 15, 2010<br />
    2. 2. Welcome to the Iowa Nonprofit Summit 2010<br />Use the Twitter hashtag#INPOS10<br />Don’t forget to check in on FourSquare!<br />
    3. 3. Your Presenters<br />Joseph Piearson, Program Associate, Iowa Council of Foundations<br />Rachel Manuel, Executive Director, Iowa Campus Compact<br />
    4. 4. Expectations for today<br />Why social media?<br />The Plan and Follow-up <br />The Tools<br />Etiquette <br />Q&A<br />
    5. 5.
    6. 6. What is Social Media?<br />“Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.”<br />-Joseph Thornley <br />
    7. 7. Relevance<br />Why does this matter to your organization?<br />Frequented sites<br />Changing in the balance of power <br />Collective action <br />Solving social dilemmas<br />Being a reliable source<br />Providing factual information<br />
    8. 8. Pros and Cons<br />Pros<br />Increase visibility<br />Engage audiences<br />Provide access to all generations<br />Direct cost inexpensive<br />Increased accessibility<br />Target messages<br />Cons<br />Staff time<br />Ever changing<br />
    9. 9. Creating A Plan <br />
    10. 10. Self-Assessment <br />Staff time<br />Experience<br />How does your existing marketing/communications plan look?<br />Do you need to develop a social media policy? What other pieces do you need to have in place?<br />Where are you at?<br />
    11. 11. Your Message <br />What do you want to say?<br />Why are you choosing social media?<br />What goals are you specifically trying to accomplish?<br />How does this compliment your larger communications plan?<br />
    12. 12. Goals: Are They Measurable?<br />What is the purpose?<br />How is it measurable?<br />What does success look like?<br />Consider These 3 Things<br />
    13. 13. Goals: Are They Measurable?<br />“Encourage more youth 16 to 24 to volunteer.”<br />What is the purpose?<br />We rely heavily on youth volunteers to staff our food pantry.<br />Example<br />
    14. 14. Goals: Are They Measurable?<br />“Encourage more youth 16 to 24 to volunteer.”<br />How is it measurable?<br /># of youth friending/following organization<br />Volume or % increase in youth volunteering<br />Example<br />
    15. 15. Goals: Are They Measurable?<br />“Encourage more youth 16 to 24 to volunteer.”<br />What defines success?<br />20% increase in youth friending/following organization<br />5% increase in youth volunteers<br />Example<br />
    16. 16. Goals: Are They Measurable?<br />Example<br />
    17. 17. Assessing Your Audience<br />Do you know your audience?<br />Do you know your audience for this message?<br />What tools are they using?<br />What is the field saying?<br />How do you listen?<br />Where are they at?<br />
    18. 18. Assessing Your Audience<br />Who Are You Targeting?<br />
    19. 19. Assessing Your Audience<br />Who Are You Targeting?<br />
    20. 20. Assessing Your Audience<br />Who Are You Targeting?<br />
    21. 21. Listening<br />LISTEN<br />Know what is being said about your org, your field, etc<br />Who is taking part?<br />Where is the conversation happening?<br />Consider<br />What can I contribute?<br />Which media will be most relevant to us?<br />Are there questions I can answer?<br />
    22. 22. Listening<br />Ask colleagues<br />Google<br />Search for keywords<br />Google Alerts<br />Check out social media sites<br />Begin reading blogs<br />RSS Reader<br />
    23. 23. Listening<br />
    24. 24. Listening<br />
    25. 25. Listening<br />
    26. 26. Defining Your Tools<br />“It’s far better to use one or two tools well than to use many tools poorly.”<br />-idealware Nonprofit Social Media Decision Guide<br />
    27. 27. Defining Your Tools<br />What are your top three goals?<br />What are the channels you are considering?<br />Let’s think about it…<br />
    28. 28. Defining Your Tools<br />From The Nonprofit Social Media Decision Guide by idealware<br />
    29. 29. Defining Your Tools<br />From The Nonprofit Social Media Decision Guide by idealware<br />
    30. 30.
    31. 31. Policy<br />Internet Usage Guidelines vs. Social Media Handbook<br />Individual to your organization<br />Organizational matrix<br />Simple Spreadsheet<br />Who does what and when<br />Red Cross -Extensive handbook<br />http://sites.google.com/site/wharman/social-media-strategy-handbook<br />American Speech-Language-Hearing Association (ASHA)- Less Extensive<br />http://beth.typepad.com/files/asha-social-media-guidelines.pdf<br />
    32. 32. Implementation<br />Put together a Plan<br />Overview<br />Goal<br />Objectives<br />Strategies<br />Lay it all out<br />
    33. 33. Implementation<br />Assign Roles<br />
    34. 34. Measure<br />Tracking is essential!<br />
    35. 35. Measure<br />Tracking is essential!<br />
    36. 36. Measure<br />Tracking is essential!<br />
    37. 37. The Breakdown <br />Twitter<br />Youtube<br />Foursquare<br />Facebook<br />LinkedIn<br />Blogs<br />Wiki<br />Skype<br />
    38. 38. Twitter<br />Micro-blogging<br />140 characters<br />Conversation-respond to others<br />Post links<br />Track events/conferences<br />#Hashtags<br />Lists<br />
    39. 39. Twitter<br />
    40. 40. #INPOS10<br />
    41. 41. Fail Whale<br />
    42. 42. Youtube<br />Upload video<br />‘Page’ for videos<br />Nonprofit Program<br />Allows for external links<br />Exclusively offered to NPOs<br />
    43. 43. Youtube<br />
    44. 44. FourSquare<br />Places and Friends<br />Tips<br />To-Do <br />
    45. 45. Facebook<br />One of the most frequented Web sites<br />Friends, Groups, Pages<br />Likes, Comments<br />Applications<br />www.checkfacebook.com<br />
    46. 46. Facebook<br />
    47. 47. LinkedIn<br />Professional Profiles<br />Company Profile<br />Connect to your colleagues<br />Groups<br />Experience, education, resume, etc.<br />Recommendations<br />“Office”<br />
    48. 48. LinkedIn<br />
    49. 49. Blogging<br />Simple Web site<br />Post text, photos, links, videos, music<br />User friendly<br />Can be used for a variety of purposes<br />News<br />Opinion<br />Updates<br />Links<br />RSS<br />“Home”<br />
    50. 50. Blogging<br />
    51. 51. Wikis<br />Workspace, shared space<br />Collaboration<br />Communities<br />Privacy settings for select group<br />
    52. 52. Wikis<br />
    53. 53. Skype and Talkbox<br />Free video and voice calls<br />Send instant messages<br />Share files<br />
    54. 54. Skype<br />
    55. 55. Other sites<br />DandyID<br />Flickr<br />Delicious<br />Digg<br />Tumblr<br />Myspace<br />Vimeo<br />Scribd<br />
    56. 56. Do’s and Don’ts<br />Do<br />Use disclaimers<br />Be transparent<br />Be accurate<br />Be consistent<br />Respect copyright<br />Respect work commitments<br />Uphold fundamental principals<br />Don’t<br />Reveal confidential information<br />Spam<br />Abuse cross-posting<br />Sockpuppet<br />Post exclusively about your own activities<br />
    57. 57. Preparation<br />Start small<br />Educate your executives<br />Right staff/volunteers to help<br />Make sure your partners understand<br />Plan for the next step and long term<br />Read policies on each site you use <br />
    58. 58. Additional Resources<br />Beth’s Blog<br />http://beth.typepad.com<br />Lava Row<br />http://www.Lavarow.com<br />Inside Facebook<br />http://www.insidefacebook.com<br />Mashable The Social Media Guide<br />http://www.mashable.com<br />Case Foundation<br />http://www.casefoundation.org/social-media-tutorials<br />
    59. 59. Today’s Resources<br />www.regonline.com/npsummit10<br />Log in with the information you used to register<br />Materials Include:<br />idealware Nonprofit Social Media Decision Guide<br />CMO’s Guide to the Social Media Landscape<br />Our Social Media Strategy Overview<br />Are Foundation Leaders Using Social Media? From Foundation Center<br />
    60. 60. Find Us<br />Joseph<br />www.twitter.com/JosephPiearson<br />youthphil@iowacounciloffoundations.org<br />Youth Philanthropy Initiative of Iowa Council of Foundations on Facebook<br />Iowa Council of Foundations on Twitter <br />Rachel<br />www.twitter.com/iowarachel<br />rachel.manuel@gmail.com<br />Iowa Campus Compact on Facebook<br />Iowa Campus Compact on Twitter<br />

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