Communicate for Success: Effective Marketing on a Budget
Communications and Marketing Goals
What information do you want to share and what do you want people to do with/because of that information?
Consider internal and external goals. Should align with overall organizational goals. Not necessarily measurable.
Who will your communications and marketing target?
Primary and secondary.
Who can help deliver your message?
Specific communications and marketing techniques to achieve goals. Should be specific and measurable.
Specific steps aligned
Methods, modes of
How often will you
deploy this tactic
To whom will this
tactic be targeted
Indicators will allow
you evaluate progress