Facing the Challenges of Urban Recruiting
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  • 1. Urban Recru iting for the Admission C new ounselor Quinton ClaAssociate D y irector of U ndergradua —DePaul U te Admissio niversity n
  • 2. Overview Admission/Enrollment Overview Recruitment/Enrollment Activities Urban Market Familiarity Nuanced Recruitment Calendar Year Expectations Day-to-Day Expectations Tips Resources & Support
  • 3. Admission/Enrollment ‘Funnel’
  • 4. Recruitment/Enrollment Activities
  • 5. Urban Market Familiarity Chicago, IL  3rd Largest City in America  55% Underrepresented Minorities (28.5%-IL)  21.1% Foreign Born  35.3% Homes speak additional language  32.2% Attained Bachelors-level degree(2010 US Census Report)
  • 6. Familiarity Continued… Commuter culture/Public Transportation  Campus visit limitations/opportunities College/University saturation  20+ in Chicago  70+ in Illinois  Variety: Research Universities, Liberal Arts, Technical, Community Colleges…
  • 7. …urban market continued… Chicago Public Schools (CPS)  106 Neighborhood schools 87% Low-income 12% Limited English proficiency 24.6 pupils per teacher  38Charter Schools (52 in Illinois) 49,066 students 91.5% underrepresented minorities 11% of CPS student population(Illinois State Board of Education annual report)
  • 8. …urban market continued… Magnet schools  w/o neighborhood attendance boundaries CPS Selective enrollment schools (9)  Admission—grades, exam, test scores Militaryacademies, Career academies, Math & Science academies, etc. Parochial schools Private schools
  • 9. Nuanced Recruitment
  • 10. Nuanced Recruitment cont…
  • 11. Calendar Year June-August August-OctoberMarch-May October- December March-May December-February
  • 12. Tips  Be aware but don’t stereotype  Sensitivity is about everyone else  A good answer comes from understanding the question  Don’t wash the dishes when the grass needs to be cut  Transparency generates genuine interest  Sniff out stakeholders and advocates  Utilize the ‘voice’ of your institution  Plan around predictably random traffic  You don’t have to reinvent the wheel, but think before you drive  Help is just a question away  “No” is an opportunity to create a better plan
  • 13. Day-to-Day Received 30 inquiry Called and confirmed bi-lingual cards from alumni volunteer to assist in previously ‘unfruitful’ weekend presentation for CBO inner-city schoolInvited to Fridayafternoon college Found-typo in financial aidduring HS visit (on brochure during cafeteria-Tuesday) stationed school visit
  • 14. Resources & Support www.iacac.org www.nacacnet.org www.collegeboard.org www.isac.org www.insidehighered.com www.cps.edu www.chronicle.com www.carrnet.org---non-web support---IACAC Mentorship committeeIACAC Human Relations committee