Urban Recru                iting for the       Admission C            new                    ounselor                  Qui...
Overview Admission/Enrollment Overview Recruitment/Enrollment Activities Urban Market Familiarity Nuanced Recruitment...
Admission/Enrollment ‘Funnel’
Recruitment/Enrollment Activities
Urban Market Familiarity Chicago,    IL   3rd   Largest City in America   55%   Underrepresented Minorities (28.5%-IL) ...
Familiarity Continued… Commuter        culture/Public Transportation     Campus visit limitations/opportunities College...
…urban market continued… Chicago   Public Schools (CPS)    106 Neighborhood schools     87% Low-income     12% Limited...
…urban market continued… Magnet     schools     w/o neighborhood attendance boundaries CPS   Selective enrollment schoo...
Nuanced Recruitment
Nuanced Recruitment cont…
Calendar Year      June-August   August-OctoberMarch-May                   October-                            December   ...
Tips  Be  aware but don’t stereotype  Sensitivity is about everyone else  A good answer comes from understanding   the ...
Day-to-Day                                            Received 30 inquiry    Called and confirmed bi-lingual              ...
Resources & Support www.iacac.org www.nacacnet.org www.collegeboard.org www.isac.org www.insidehighered.com www.cps....
Upcoming SlideShare
Loading in...5
×

Facing the Challenges of Urban Recruiting

321

Published on

Summer Institute 2012
Quinton Clay

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
321
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Facing the Challenges of Urban Recruiting

  1. 1. Urban Recru iting for the Admission C new ounselor Quinton ClaAssociate D y irector of U ndergradua —DePaul U te Admissio niversity n
  2. 2. Overview Admission/Enrollment Overview Recruitment/Enrollment Activities Urban Market Familiarity Nuanced Recruitment Calendar Year Expectations Day-to-Day Expectations Tips Resources & Support
  3. 3. Admission/Enrollment ‘Funnel’
  4. 4. Recruitment/Enrollment Activities
  5. 5. Urban Market Familiarity Chicago, IL  3rd Largest City in America  55% Underrepresented Minorities (28.5%-IL)  21.1% Foreign Born  35.3% Homes speak additional language  32.2% Attained Bachelors-level degree(2010 US Census Report)
  6. 6. Familiarity Continued… Commuter culture/Public Transportation  Campus visit limitations/opportunities College/University saturation  20+ in Chicago  70+ in Illinois  Variety: Research Universities, Liberal Arts, Technical, Community Colleges…
  7. 7. …urban market continued… Chicago Public Schools (CPS)  106 Neighborhood schools 87% Low-income 12% Limited English proficiency 24.6 pupils per teacher  38Charter Schools (52 in Illinois) 49,066 students 91.5% underrepresented minorities 11% of CPS student population(Illinois State Board of Education annual report)
  8. 8. …urban market continued… Magnet schools  w/o neighborhood attendance boundaries CPS Selective enrollment schools (9)  Admission—grades, exam, test scores Militaryacademies, Career academies, Math & Science academies, etc. Parochial schools Private schools
  9. 9. Nuanced Recruitment
  10. 10. Nuanced Recruitment cont…
  11. 11. Calendar Year June-August August-OctoberMarch-May October- December March-May December-February
  12. 12. Tips  Be aware but don’t stereotype  Sensitivity is about everyone else  A good answer comes from understanding the question  Don’t wash the dishes when the grass needs to be cut  Transparency generates genuine interest  Sniff out stakeholders and advocates  Utilize the ‘voice’ of your institution  Plan around predictably random traffic  You don’t have to reinvent the wheel, but think before you drive  Help is just a question away  “No” is an opportunity to create a better plan
  13. 13. Day-to-Day Received 30 inquiry Called and confirmed bi-lingual cards from alumni volunteer to assist in previously ‘unfruitful’ weekend presentation for CBO inner-city schoolInvited to Fridayafternoon college Found-typo in financial aidduring HS visit (on brochure during cafeteria-Tuesday) stationed school visit
  14. 14. Resources & Support www.iacac.org www.nacacnet.org www.collegeboard.org www.isac.org www.insidehighered.com www.cps.edu www.chronicle.com www.carrnet.org---non-web support---IACAC Mentorship committeeIACAC Human Relations committee
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×