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C19 How Many Licks Does It Take To Get To The Center of a Tootsie Pop? ... We Finally Have the Answer!
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C19 How Many Licks Does It Take To Get To The Center of a Tootsie Pop? ... We Finally Have the Answer!

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Recently the admissions recruitment world has seen a dramatic shift. Everyday new opportunities pop up that allow students to connect, research and even apply to their top choice colleges and …

Recently the admissions recruitment world has seen a dramatic shift. Everyday new opportunities pop up that allow students to connect, research and even apply to their top choice colleges and universities. The question then is which touch point(s) really made the difference in the students decision to apply and enroll? Through thousands of student survey responses and focus groups we will attempt to determine how many touch points and communications it takes to generate an enrollment from an inquiry.We will also share which communications have the most impact at various stages in the enrollment process. Don’t take it from us... take from the students you are recruiting!

Published in: Education, Technology

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Transcript

  • 1. How many licks does it take to get to the center of a Tootsie Pop? Connect: @gilrogers #IACAC
  • 2. What is Zinch? • Zinch connects colleges and universities to best- fit students • Over 4MM students have used Zinch to connect with schools • In 2012 to date, Zinch has helped 40% of all college bound seniors in their college search
  • 3. From the Students
  • 4. Why this study?
  • 5. Survey Methodology
  • 6. Our Findings
  • 7. Researching Schools ADMITTED! APPLIEDRESEARCH
  • 8. Right Time | Building their consideration set 8
  • 9. Right Time | Building their consideration set
  • 10. Preferred Channel | Resources utilized 10
  • 11. As Recently as Last Week
  • 12. Right Channel | Websites used to gather info
  • 13. Right Channel | Direct Mail
  • 14. Right Channel | Direct Mail 14
  • 15. Right Channel | Direct Mail and Diversity
  • 16. Right Message | Relative Weight
  • 17. Right Message| E-mails that resonate
  • 18. Applied ADMITTED! APPLIEDRESEARCH
  • 19. From the Students
  • 20. Preferred Channel | Resources Utilized
  • 21. Right Timing | Outreach that matters
  • 22. Right Message| E-mails that resonate
  • 23. Recommendation | Counselor Outreach• Guidance Counselor Outreach Beyond High School Visits• Newsletters focused on resources and not “fluff”• Messaging based around what gets the greatest response
  • 24. Accepted/Deciding Where to Enroll ACCEPTED APPLIEDRESEARCH
  • 25. From the Students
  • 26. Preferred Channel | Resources Utilized
  • 27. Industry Best Practices
  • 28. Tactical Events and Programs
  • 29. Personalized Interaction
  • 30. The Results
  • 31. Key Takeaways
  • 32. Thank you! Gil Rogers(c) 860-990-2745 gil@zinch.com