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B9 Delivering the Message: From Mobile to Magazine and Everything In-Between
 

B9 Delivering the Message: From Mobile to Magazine and Everything In-Between

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University brag points can all sound the same to a high school student. As university communicators we have the same delivery methods available, such as our website, mobile apps, e-mails, social ...

University brag points can all sound the same to a high school student. As university communicators we have the same delivery methods available, such as our website, mobile apps, e-mails, social networks, and print. So how do we set our institutions apart? The answer lies in how we choose to expand and present our messages. Discover how the University of Illinois produces fresh, vibrant, and memorable content for all of its marketing. See how they collect data and use it to determine where they focus their efforts and how they choose to uniquely craft their messages.

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    B9 Delivering the Message: From Mobile to Magazine and Everything In-Between B9 Delivering the Message: From Mobile to Magazine and Everything In-Between Presentation Transcript

    • Doug Burgett Creative Director, Office of Communications for Enrollment Mgmt Stacey Kostell Director, Office of Undergraduate Admissions Michelle Rice Editor, Office of Communications for Enrollment Mgmt 05.02.2012Tuesday, May 15, 2012
    • WHAT IS THE MESSAGE?Tuesday, May 15, 2012
    • The message is... TEXTTuesday, May 15, 2012
    • The message is... IMAGETuesday, May 15, 2012
    • The message is... VISUALTuesday, May 15, 2012
    • The message is... WHAT YOU WANT TO KNOWTuesday, May 15, 2012
    • The message is... WHAT YOU SHOULD KNOWTuesday, May 15, 2012
    • The message is... WHAT YOU NEED TO KNOWTuesday, May 15, 2012
    • The message is... SIMPLETuesday, May 15, 2012
    • The message is... COMPLEXTuesday, May 15, 2012
    • The message is... CONTEXT DEPENDENTTuesday, May 15, 2012
    • The message is... MULTI-DIMENSIONALTuesday, May 15, 2012
    • The message is... OFTEN BURIEDTuesday, May 15, 2012
    • The message is... THE REASON WE COMMUNICATETuesday, May 15, 2012
    • belong Illinois Admissions Theme (2005-Present)Tuesday, May 15, 2012
    • PRINTTuesday, May 15, 2012
    • BURIEDTuesday, May 15, 2012
    • University Viewbook CoverTuesday, May 15, 2012
    • University Viewbook CoverTuesday, May 15, 2012
    • University Viewbook CoverTuesday, May 15, 2012
    • University Viewbook CoverTuesday, May 15, 2012
    • Illinois Viewbook Cover (2007)Tuesday, May 15, 2012
    • Illinois Viewbook Spread (2008)Tuesday, May 15, 2012
    • Illinois Viewbook Spread (2008)Tuesday, May 15, 2012
    • What’s this? Where do I look first? FACTUAL LAYOUT I don’t want to read all this The personality is over here Illinois Viewbook Spread (2008)Tuesday, May 15, 2012
    • FACTUAL VOICETuesday, May 15, 2012
    • WE ARE BROWSERSTuesday, May 15, 2012
    • Illinois Viewbook Spread (2010)Tuesday, May 15, 2012
    • Illinois Viewbook Spread (2010)Tuesday, May 15, 2012
    • Clear page header Leads expand the headers and summarize main messages MAGAZINE LAYOUT Student-written articles introduce personality Quotes offer alternative entry points to the content Illinois Viewbook Spread (2010)Tuesday, May 15, 2012
    • PERSONAL CONTENT Illinois Viewbook Spread (2010)Tuesday, May 15, 2012
    • FIRST-PERSON WRITINGTuesday, May 15, 2012
    • PULLOUT FACTSTuesday, May 15, 2012
    • EXPANDED CONTENTTuesday, May 15, 2012
    • BROWSER FRIENDLYTuesday, May 15, 2012
    • Illinois Visit Mailer (2011)Tuesday, May 15, 2012
    • Illinois Visit Mailer (2011)Tuesday, May 15, 2012
    • What I’m supposed to do Where I go for more information SIMPLE Where the University of Illinois is located What the University of Illinois looks likeTuesday, May 15, 2012
    • SUCCINCT WRITINGTuesday, May 15, 2012
    • EMAILTuesday, May 15, 2012
    • Header for priority message SEARCH EMAIL Call-to-action List of profile factsTuesday, May 15, 2012
    • Intro with priority message ADMIT EMAIL Headers for easy scanning Calls-to-action Enticing imageTuesday, May 15, 2012
    • ACCEPT EMAIL First-person student account Call-to-action Brief article previewsTuesday, May 15, 2012
    • PRESENTATIONSTuesday, May 15, 2012
    • Illinois Admitted Student Presentation (2011)Tuesday, May 15, 2012
    • STUDENT VOICE Illinois Admitted Student Presentation (2011)Tuesday, May 15, 2012
    • WEBTuesday, May 15, 2012
    • Illinois Admissions Website (2011)Tuesday, May 15, 2012
    • CLEAR ORGANIZATION STUDENT VOICE KEY MESSAGES Illinois Admissions Website (2011)Tuesday, May 15, 2012
    • RELATED BLOG CONTENT Illinois Admissions Website (2011)Tuesday, May 15, 2012
    • BLOGGING Candid advice from admissions counselors Slice-of-life experiences from current students Illinois Admissions Blog (2011)Tuesday, May 15, 2012
    • CONTENT REFINEMENT Before Illinois Admissions Website (2011)Tuesday, May 15, 2012
    • CONTENT REFINEMENT After Illinois Admissions Website (2011)Tuesday, May 15, 2012
    • UTILIZING REAL ESTATE Illinois Admissions Website (2011)Tuesday, May 15, 2012
    • MOBILETuesday, May 15, 2012
    • KEY MESSAGES? Smaller screens warrant a different layout for more clarity Illinois Admissions Website (2011)Tuesday, May 15, 2012
    • Illinois Admissions Website (2011)Tuesday, May 15, 2012
    • Illinois Admissions Website (2011)Tuesday, May 15, 2012
    • Illinois Admissions Website (2011)Tuesday, May 15, 2012
    • Illinois Admissions Visit Webpage (2011)Tuesday, May 15, 2012
    • ADMISSION DECISION ANNOUNCEMENTS Illinois Admissions Website Mobile Statistics for 2010Tuesday, May 15, 2012
    • WHAT’S THIS? How do I get to my admissions decision? Illinois Admissions Check Application Status Webpage (2011)Tuesday, May 15, 2012
    • Illinois Admissions Check Application Status Webpage (2011)Tuesday, May 15, 2012
    • SOCIAL MEDIATuesday, May 15, 2012
    • Social Networks used by Illinois Admissions (2011)Tuesday, May 15, 2012
    • EASY Social Network Hub for Illinois Admissions (2011)Tuesday, May 15, 2012
    • FUN Social Network Hub for Illinois Admissions (2011)Tuesday, May 15, 2012
    • HONEST University of Illinois Class of 2015 Facebook Page (2011)Tuesday, May 15, 2012
    • REAL University of Illinois Class of 2015 Facebook Page (2011)Tuesday, May 15, 2012
    • REALLY REAL University of Illinois Class of 2015 Facebook Page (2011)Tuesday, May 15, 2012
    • REALLY REAL University of Illinois Class of 2015 Facebook Page (2011)Tuesday, May 15, 2012
    • DUPLICATED Illinois Admissions Twitter Page (2011)Tuesday, May 15, 2012
    • ENGAGING Illinois Admissions YouTube Page (2011)Tuesday, May 15, 2012
    • ENGAGING Illinois Admissions YouTube Page (2011)Tuesday, May 15, 2012
    • QUESTIONS/COMMENTS?Tuesday, May 15, 2012