University brag points can all sound the same to a high school student. As university communicators we have the same delivery methods available, such as our website, mobile apps, e-mails, social networks, and print. So how do we set our institutions apart? The answer lies in how we choose to expand and present our messages. Discover how the University of Illinois produces fresh, vibrant, and memorable content for all of its marketing. See how they collect data and use it to determine where they focus their efforts and how they choose to uniquely craft their messages.